- With Pop-Ups And Pinterest, Primal Kitchen Celebrates Summer
CPG Insider, Sarah Mahoney - Friday, July 12, 2024
The Kraft Heinz-owned condiment company is using experiences to win new flav ...
- Bowl Me Over: Haagen-Dazs Names Nice&Frank Creative Agency Partner
Accounts on the Move, Fern Siegel - Wednesday, July 10, 2024
The agency's first work will be an ad in Super Bowl 2 ...
- Nature's Own Keto Bun Portrayed As Superhero
MAD, Steve McClellan - Tuesday, July 9, 2024
The bread marketer is out with its second low-carb keto product-a burg ...
- Ice Cream Makes A Comeback -- For More Than Dessert
QSR Insider, Teresa Buyikian - Wednesday, July 10, 2024
As temps rise, so does traffic to ice cream QSRs. And mo ...
- Terri & Sandy Celebrates Pilgrim's New 'Nugget' Flavors
MAD, Fern Siegel - Monday, July 8, 2024
The marketing push also highlights Pilgrim's bold new packaging. ...
- Holy Moly Dips Carries Cheeky OOH Message Across London
MAD, Fern Siegel - Friday, July 5, 2024
The copy has expletives covered by the Holy Moly logo, playing ...
- With New CMO, Kind Launches 'All Kinds of Good'
Marketing Daily, Sarah Mahoney - Monday, July 8, 2024
The campaign reflects a sharper purpose -- and consumers' ongoing tension betwe ...
- Jason Kelce's New Job? King Of The Grill
CPG Insider, Sarah Mahoney - Wednesday, July 3, 2024
Kingsford drafts the NFL retiree, who shares impressive backyard moves with Vin ...
- 5-Hour Energy Releases BBQ Sauce WIth Different Kind Of Kick
Marketing Daily, Danielle Oster - Tuesday, July 2, 2024
The brand enlisted "Office" alum Brian Baumgartner for the launch of i ...
- Bakery Wins Creative AOR For LaLa U.S., Promised Land Dairy
Accounts on the Move, Fern Siegel - Monday, July 1, 2024
Bakery is charged with enlarging the brands' visibility in North America. ...
- Johnsonville Wants To Keep The Internet Juicy
CPG Insider, Sarah Mahoney - Friday, June 28, 2024
The sausage company invites other brands to join the push for positiv ...
- No Compromising For This Sweet Loren's SVP
Brand Insider: Behind The Scenes, Lisa Singer - Friday, June 28, 2024
"I don't necessarily have to be the person who speaks first ...
- 'Despicable Me 4,' King's Hawaiian Team For Co-Promotion Efforts
MAD, Fern Siegel - Tuesday, June 25, 2024
In the ad, the Minions enjoy a barbecue - with explosive resu ...
- SmartSweets Low-Sugar Conquest
CPG Insider, Sarah Mahoney - Friday, June 21, 2024
The fun and fruity startup has made it into 50,000 stores. ...
- Special: Molly Baz Is First Pregnant Woman On Cereal Box
Out to Launch, Fern Siegel - Thursday, June 20, 2024
Kellogg's Special K's ad shot the chef when she was 39 wee ...
- Krispy Kreme Angers U.S. Fans With U.K.-Only 'Friends' Release
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, June 19, 2024
The company isn't saying why the donuts are not available in t ...
- Community Casts Chelsea Blackwell In Perfect Bar Spot
Out to Launch, Fern Siegel - Wednesday, June 19, 2024
A new ad guides shoppers to where the fresh products live ...
- DoorDash Adds To 'Your Door To More' Campaign
Marketing Daily, Sarah Mahoney - Tuesday, June 18, 2024
Basking in the glow of the Cannes Titanium shortlist, the delivery a ...
- Welch's Juicefuls Squeezes Engagement Out Of Spotify, Artist Partnerships
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
The brand partnered with country musician Tanner Adell and singer-songwriter Teddy Swi ...
- Research Finds 55% Of Shoppers Choose Stores For Their Private Brands
Retail Insider, Sarah Mahoney - Wednesday, June 19, 2024
The Food Industry Association's latest analysis reports that people are flocking ...
- 'American Pie' Turns 25, Edwards Desserts Revamps Classic Scene
MAD, Fern Siegel - Friday, June 14, 2024
The new spot recruited Jason Biggs, who starred in "American Pie." ...
- Reynolds Wrap Teams Up With ButcherBox To Push BBQterie
CPG Insider, Sarah Mahoney - Friday, June 14, 2024
The tin foil titan hopes the collaboration will give it charcuterie cac ...
- Ocado Kicks Off 'Summer' Shopping Spree
Out to Launch, Fern Siegel - Wednesday, June 12, 2024
The work is from St. Luke's, the brand's four-year creative agency. ...
- Skittles' Muted Approach To Pride This Year Features Meetup Partnership
Marketing Daily, Danielle Oster - Thursday, June 6, 2024
Traditional rainbow returned to brand's Pride offering for first time in ha ...
- 'Savor' Superfoods: TDA Boulder Creates Extensive Campaign For Purely Elizabeth
MAD, Fern Siegel - Friday, May 31, 2024
In addition to ads, the campaign includes a partnership with goop.com. ...
- HexClad Picks Joan As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, May 30, 2024
The 8-year-old brand has charged Joan with strategic and creative development. ...
- Uglies Takes Upcycling To The Snack Aisle
CPG Insider, Sarah Mahoney - Friday, May 31, 2024
The niche potato chip brand is inviting consumers to turn something ug ...
- Oreos, 'Star Wars' Team For Dark Side-Light Side Fare
MAD, Fern Siegel - Wednesday, May 29, 2024
Oreo also enlisted "Star Wars" superfan Josh Gad and a fan theo ...
- Stop & Shop Picks Curiosity As Creative AOR To Strengthen Brand Positioning
MAD, Fern Siegel - Tuesday, May 28, 2024
Curiosity's first major integrated campaign for Stop & Shop is slated f ...
- Nestle To Launch Frozen Food Line Positioned For Weight-Loss Med Users
Marketing Daily, Danielle Oster - Thursday, May 23, 2024
Vital Pursuit is a new portion-controlled frozen food brand line set ...