• by Fern Siegel , May 28, 2024

Stop & Shop, a grocery retailer operating nearly 400 stores across New York, New Jersey, Connecticut, Massachusetts, and Rhode Island, named independent agency Curiosity its new creative agency of record.

The decision follows a multi-agency review process.

Curiosity’s first major integrated campaign for Stop & Shop is slated for 2025.

The agency has experience in the grocery category. It was the creative AOR for Fresh Direct for two years until it was acquired by Geitr in 2023.

"We're looking forward to kicking off our work with Curiosity as we continue to build upon the foundation of our 'Feed the Moment' brand platform," said Lisa Martinelli, Stop & Shop's vice president, marketing-brand experience. "With relevant industry experience and impressive capabilities, we believe Curiosity is the ideal agency partner for this moment in the evolution of our brand strategy." 

So far in 2024, Curiosity was awarded the Bridges Consumer Healthcare account in January and was named AOR for hygiene brand pH-D in March. Its current client roster includes DUDE Wipes, Native, Dr. Teals, Zevo, Gorilla Glue, Holland America Line and the Ad Council.

Stop & Shop is part of the Ahold Delhaize retail group.