- No NFL Team For L.A.? No Problem, For TV Or Otherwise
TV Watch, Wayne Friedman - Monday, December 7, 2015
For over a decade, the NFL has had little problem growing ...
- NFL Propels NBC, CBS
MediaDailyNews, Wayne Friedman - Tuesday, December 1, 2015
Helped by some big NFL programming, NBC and CBS have kept viewersh ...
- State Farm Ad For Discount Double Check Pokes Fun At NFL Referees
Out to Launch, Amy Corr - Wednesday, December 2, 2015
I always wonder the same thing when baseball players huddle at t ...
- 'Concussion' Ramps Up Ads On NFL Networks
MediaDailyNews, Wayne Friedman - Monday, November 30, 2015
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 23, 2015
NFL earned the top spot on the leaderboard thanks to 3.16 milli ...
- Manchester United Set To Be Highest-Grossing Football Club Ever
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
A record-breaking sponsorship deal with Adidas has made a significant financial impa ...
- Lidl Sponsors English, Welsh And Scottish Football Associations
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
In its latest growth move, Lidl has been announced as the le ...
- NFL Reportedly Meets With Yahoo To Mull More Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 18, 2015
NFL Commissioner Roger Goodell met with Yahoo execs to talk about ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 16, 2015
NFL topped the leaderboard collecting an impressive 5.4 million engagements on Sunda ...
- Correction: Denver Broncos Is Stanza's Client
Mobile Marketing Daily, Ben Frederick - Thursday, November 12, 2015
In the article "Stanza Records how NFL Fans Use Mobile" it w ...
- Stanza Records How NFL Fans Use Mobile
Mobile Marketing Daily, Ben Frederick - Monday, November 9, 2015
Stanza, a company that helps organizations connect with their audience's calendars wi ...
- Student-Athletes Leverage Power Of TV Revenue For Social Justice
TV Watch, Wayne Friedman - Tuesday, November 10, 2015
If you want to effect change at a university, threaten its revenu ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 9, 2015
The Digital Engagement Index rose above 90,000 at the end of t ...
- NEW! Gatorade Celebrates 50 Years With Look To Future Products
Out to Launch, Amy Corr - Thursday, November 5, 2015
To celebrate its first 50 years, Gatorade looks to the future ...
- BT Television Sees Big Lift From Champions League Football
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
BT's TV service has reported its best quarter ever with more th ...
- NEW! Winter Is Coming -- Nike Athletes Celebrate With 'Snow Day'
Out to Launch, Amy Corr - Thursday, October 29, 2015
Winter is coming, and Nike athletes welcome the season with open ar ...
- Yahoo Delivers High Streaming Viewers For First NFL Game
MediaDailyNews, Wayne Friedman - Monday, October 26, 2015
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonvil ...
- NFL's Online Streaming: Thinking Cannibalization? Think Again
TV Watch, Wayne Friedman - Tuesday, October 27, 2015
The NFL would tell you it did pretty well for its fir ...
- Schwan's Retools College Football Campaign, Drops Stadium Sponsorships
MAD, Larissa Faw - Friday, October 23, 2015
The campaign, from digital agency HelloWorld, includes sweepstakes, radio and digital initiative ...
- Yahoo, For One, Is Pumped For NFL's First Streamed-Only Game
VidBlog, P.J. Bednarski - Friday, October 23, 2015
Yahoo this Sunday becomes the historic live streaming home of the N ...
- Sky Growth Strong Despite Champions League Loss To BT
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
The loss of Champions League football has failed to suppress Sky's grow ...
- NFL Scores Higher Ad Revenues, Ratings
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
After five weeks of the season, total national TV advertising revenue a ...
- Fantasy Football DraftKings, FanDuel Fail To Link TV To Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
It may seem like fantasy football took over the television airwaves ...
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
MediaDailyNews, Wayne Friedman - Friday, October 9, 2015
Two weeks into the TV season, NBC is continuing where it le ...
- SI, Wired Join Forces
Publishers Daily, Erik Sass - Friday, October 9, 2015
It's rare enough that a magazine will even acknowledge the existence ...
- Brands Tell Blatter To Go
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Embattled Fifa president Sepp Blatter is adamant that he will remain ...
- MasterCard Says Champions League Still Attractive, Despite Lack Of British Success
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Despite English teams failing to reach the Quarter Final stage last seas ...
- Kia Talks To Self With New NFL Campaign
Marketing Daily, Karl Greenberg - Friday, October 2, 2015
Kia may be the official auto partner of the NBA, but t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, October 5, 2015
NFL claimed the number one spot on the leaderboard, topping both Instagr ...
- Foot Locker Campaign Displays Inner Thoughts Of Victor Cruz
Out to Launch, Amy Corr - Wednesday, September 30, 2015
Talk about awkward. Foot Locker launched a TV campaign starring two N ...