- Nike Launches Ronaldo EURO 2016 Ad
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Nike has revealed its Euro 2016 ad, which sees Cristiano Ronaldo experien ...
- Virgin Media Signs Deal With Southampton FC
Around the Net In MAD London, Sean Hargrave - Friday, June 10, 2016
Virgin Media will kick off the club's 2016-17 season as main spons ...
- Is Big Data Right? If So, France Will Win Euro 2016 And England Hearts Will Be Broken, Again!
London Blog, Sean Hargrave - Friday, June 10, 2016
Big Data suggests good news for Nike and La Poste as Fran ...
- Budweiser To Sponsor Euro 2016 ITV Highlights On Twitter
Around the Net In MAD London, Sean Hargrave - Wednesday, June 8, 2016
As it continues its push into live sport, Twitter has announced th ...
- NFL UK Appoints New Commercial Partnerships VP
Around the Net In MAD London, Sean Hargrave - Tuesday, June 7, 2016
NFL UK has appointed Melissa Brown as vice president of commercial partnershi ...
- Ladbrokes Replaces William Hill As FA Betting Partner
Around the Net In MAD London, Sean Hargrave - Monday, June 6, 2016
Ladbrokes will replace William Hill to become the new official betting partn ...
- NBC's 'Sunday Night Football' Scores As Most-Viewed TV Broadcast Series Again
Television News Daily, Wayne Friedman - Thursday, May 26, 2016
Four of the top 10 most-viewed prime-time network shows among key 18- ...
- BT Sport Says Swapping Data For Streaming Champions League Final On YouTube Makes Sense
Around the Net In MAD London, Sean Hargrave - Wednesday, May 25, 2016
BT Sport believes that live streaming sports only makes sense to commerci ...
- YouTube Rules Out Challenging BT Sport Or Sky On Football Rights
Around the Net In MAD London, Sean Hargrave - Friday, May 20, 2016
A near record number of football fans discarded their TV sets ...
- Public Associate Non-Sponsoring Brands As Linked To Euro 16
Around the Net In MAD London, Sean Hargrave - Thursday, May 19, 2016
In a poll of 1,000 UK people with an interest in t ...
- Nike Or Adidas? If You Don't Know Either, Sports Sponsorship Has A Problem
London Blog, Sean Hargrave - Thursday, May 19, 2016
Euro 2016, Nike or Adidas? Bud or Carlsberg? If you don't kno ...
- BT Sport To Stream Champions And Europa League Finals On YouTube
Around the Net In MAD London, Sean Hargrave - Friday, May 13, 2016
BT Sport has confirmed that it will show the Champions League a ...
- Will Second Screening Win Euro 2016?
London Blog, Sean Hargrave - Wednesday, May 11, 2016
It's obvious that Euro 2016 will be a big time for seco ...
- In Controversial Move, KBS Signs Tom Brady To Simmons Beautyrest Campaign
Mediapsssst, Richard Whitman - Monday, May 9, 2016
Simmons has signed a deal with Brady that will have him appe ...
- Tag Heuer Signs Up Claudio Ranieri
Around the Net In MAD London, Sean Hargrave - Friday, May 6, 2016
Tag Heuer is continuing to invest its sports marketing efforts in footba ...
- Carling Returns To Premier League Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, May 4, 2016
Carling has signed a three-year deal to become the official beer partn ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, April 29, 2016
Gatorade's tribute to Peyton Manning earned the brand a place on t ...
- Walkers Ready To Put Lineker's Pants On Digital Screens If Leicester Wins
Around the Net In MAD London, Sean Hargrave - Wednesday, April 27, 2016
Walkers is scandalising the good people of Leicester, Manchester and London wi ...
- Tempur-Pedic Harnesses A Cool 'Brees'
Marketing Daily, Aaron Baar - Tuesday, April 26, 2016
"One of the things we like about this relationship is he's ...
- Orange Will Turn Attention To Fans In Euro 2016 Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, April 26, 2016
Uefa Euro 2016 will mark the fifth major international football competition ...
- BT Sport Considers YouTube Live Streaming Of Champions League Final
Around the Net In MAD London, Sean Hargrave - Friday, April 22, 2016
BT Sport has revealed that it is considering live streaming the Champio ...
- Under Armour Signs Kit Deal With Southampton FC
Around the Net In MAD London, Sean Hargrave - Friday, April 15, 2016
Under Armour has replaced Adidas as the sponsor of Premier League cl ...
- FA Cup To Remain On BT Sport And BBC Until 2021
Around the Net In MAD London, Sean Hargrave - Wednesday, April 13, 2016
The BBC and BT Sport have extended their deal to air t ...
- Twitter's NFL Deal Not Much Of A Game Changer
Around the Net in Video, P.J. Bednarski - Friday, April 8, 2016
Twitter gets only limited ads to sell; an analyst says Twitter c ...
- Twitter Wins Thursday Night NFL Package
MediaDailyNews, Wayne Friedman - Tuesday, April 5, 2016
In a major spike for the sometimes troubled company, Twitter won t ...
- Nike Puts Fans In Turkey's Halftime Locker Room With 360-Degree Ad
Around the Net In MAD London, Sean Hargrave - Thursday, March 31, 2016
Nike has launched a new 360-degree ad campaign that puts football fa ...
- NFL Runs Ad Rebutting 'NYT In... 'NYT'
The Daily Blog, Erik Sass - Wednesday, March 30, 2016
The NYT article contended that the NFL systematically undercounted player concussions. T ...
- Liverpool Extends 25-Year Relationship With Carlsberg
Around the Net In MAD London, Sean Hargrave - Thursday, March 24, 2016
Liverpool and Carlsberg will celebrate their 25th anniversary together next year aft ...
- New Sky Channel Will Air Some Premier League Football To Non Sports Subscribers
Around the Net In MAD London, Sean Hargrave - Monday, March 21, 2016
Sky is to launch a new TV channel that will make li ...
- Frank Lampard Believes European Stars Are Needed To Boost MLS Brand
Around the Net In MAD London, Sean Hargrave - Thursday, March 10, 2016
It may be regarded by some football fans as the place fad ...