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BT Sport Says Swapping Data For Streaming Champions League Final On YouTube Makes Sense

  • The Drum, Wednesday, May 25, 2016 6:22 AM

BT Sport believes live streaming sports only makes sense to commercial broadcasters if their rights are packaged as a data buy -- otherwise they are just giving lucrative content away for free. BT Sport is gearing up for what has been one of its boldest moves. After paying GBP900m for the rights to the Champions League, it will live stream the all-important final for free on YouTube this weekend. 

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