It may be regarded by some football fans as the place faded European greats go to retire, but Major League Soccer (MLS) is a growing brand that three-time Premier League winner Frank Lampard believes has the potential to establish itself on the world stage For that to happen, the former England international accepts the responsibility he has to not just deliver success on the pitch for club New York City FC but also off it when it comes raising the profile of one of the league's newest sides.