- Irn Bru Signs Football League Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Irn Bru has penned a three-year partnership with The Football League ...
- NFL Selling Streaming Rights To Game
Around the Net In Media, Gavin O'Malley - Tuesday, March 24, 2015
This coming season, the NFL plans to sell the streaming rights ...
- NFL Airs Net-Only Game To Test TV Platform
MediaDailyNews, Wayne Friedman - Tuesday, March 24, 2015
The NFL will air an Internet-only national regular-season game next year ...
- New Hire Ramps Up 'Aggressive Storytelling' At Adidas
Around the Net In MAD London, Sean Hargrave - Friday, March 13, 2015
Adidas has appointed global creative agency 72andSunny to lead its sports campaig ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, March 11, 2015
NFL and Apple assisted a 26% increase in the Digital Engagement Inde ...
- United Biscuits' Marketer And CEO Appointed FA CEO
Around the Net In MAD London, Sean Hargrave - Monday, March 9, 2015
The Football Association (FA) has appointed UB CEO and former marketer Mart ...
- Winter World Cup Will Give TV Audience Boost
Around the Net In MAD London, Sean Hargrave - Thursday, February 26, 2015
Fifa's proposed winter World Cup 2022 could see a TV advertising boo ...
- Sky Sports Signs Up U.S. Major League Soccer
Around the Net In MAD London, Sean Hargrave - Wednesday, February 25, 2015
Sky Sports has added to its diet of sporting events after snappi ...
- Football Fans' Tweets Will Decide Colour Of Wembley's Arch
Around the Net In MAD London, Sean Hargrave - Tuesday, February 24, 2015
The Football League is giving football fans on Twitter the chance ...
- Why Sports Teams Should Move On
TV Watch, Wayne Friedman - Monday, February 23, 2015
Pick up and move to a bigger market if you are wi ...
- Heineken Unveils New Champions League Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, February 18, 2015
Heineken is hoping to build on the success of last year's Champio ...
- Football, Politics Propel CBS Revs
MediaDailyNews, Wayne Friedman - Thursday, February 12, 2015
Strong advertising growth from its new "Thursday Night Football" package helped li ...
- Premier League Football Rights Sold For More Than GBP5bn
Around the Net In MAD London, Sean Hargrave - Wednesday, February 11, 2015
Premier League clubs are celebrating another huge windfall after competition between ...
- How Many Kids' Kits Will GBP5bn Buy? Premier League Must Learn Marketing Is Now Philanthropy.
London Blog, Sean Hargrave - Wednesday, February 11, 2015
If the future of marketing really is all about philanthropy, then t ...
- Premier League Rights Bidding Starts Today
Around the Net In MAD London, Sean Hargrave - Friday, February 6, 2015
Not a ball will be kicked, but for the chief executive ...
- Ofcom Expected To Reject Virgin Media's Attempted Block Of Premier League Rights Auction
Around the Net In MAD London, Sean Hargrave - Wednesday, February 4, 2015
The media watchdog Ofcom will today reject an attempt by Virgin Med ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, February 4, 2015
The Digital Engagement Index tracked its first decline in a week, aft ...
- Yet Another Massive Football Season
MediaDailyNews, Gary Holmes - Monday, February 2, 2015
Last year at this time I confidently predicted that our tolerance f ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 3, 2015
Love it or hate it, people are still talking about Nationwide's Sup ...
- Guinness, Samsung, Ford And Mastercard Named As Considering Premier League Sponsorship Bids
Around the Net In MAD London, Sean Hargrave - Monday, February 2, 2015
Diageo and existing sponsor Barclays are among the companies vying for o ...
- Super Bowl's Marketing Game Of Two Halves. Great For Branding, Less So For Response
London Blog, Sean Hargrave - Monday, February 2, 2015
Now that the thrilling game is over, attention will focus on wheth ...
- Vita Coco Offers Hotline (Sometimes) Staffed By Marshawn Lynch
Marketing Daily, Karlene Lukovitz - Friday, January 30, 2015
It promoted the hotline with a video featuring Lynch taking calls ...
- Super Bowl Spots Go Long On 'Serious'
Marketing Daily - Top of the News, Thom Forbes - Monday, February 2, 2015
Did you see that? Holy cow! Unbelievable! The game last night, ...
- The Redskins Should Change Their Name For The Sake Of Their Brand
Marketing Daily, Christian Turner - Friday, January 30, 2015
The Redskins name can no longer exist in a vacuum of positi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, January 30, 2015
The Digital Engagement Index reached a record high as a result ...
- Will The NFL Ever Shake Its Domestic Violence Image?
Marketing Daily, Sarah Mahoney - Wednesday, January 28, 2015
The National Football League is hoping that a startling new PSA, s ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, January 28, 2015
Pepsi landed a spot in the top 10 for the first ti ...
- Controversial Suarez Tops Bill In Adidas' Latest Campaign
Around the Net In MAD London, Sean Hargrave - Tuesday, January 27, 2015
The Barcelona and Uruguay striker lines up in an ad also featuri ...
- Hot Spot: In Old Spice Nightmare, Crews Marries Self
Marketing Daily, Sarah Mahoney - Monday, January 26, 2015
Why so serious, football fans? #Deflategate drama getting you down? Old Spi ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, January 27, 2015
Coca-Cola's Digital Engagement Rating increased 52% after releasing teasers for the Sup ...