- SunTrust Buys First Super Bowl TV Spot
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2016
Making a big leap from buying local and regional TV, SunTrust Ban ...
- Carling Launches Football Shirt Amnesty For January Transfer Window
Around the Net In MAD London, Sean Hargrave - Tuesday, January 5, 2016
Fans will be able to turn up at the van and sw ...
- If Carling Did Football Marketing, They'd Be Non-League
London Blog, Sean Hargrave - Tuesday, January 5, 2016
Have they been drinking too much of their own product? Can y ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, January 4, 2016
NFL became the first brand of 2016 to knock Lego off t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, December 22, 2015
NFL continued to prove popular on social media thanks to the promoti ...
- BT TV Complaints Soar With Champions League Football Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, December 16, 2015
BT received the most complaints of any pay TV channel provider th ...
- Carlsberg Aims To Move Beyond Lad Culture With Euro 2016 Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, December 15, 2015
Carlsberg is looking to "move beyond" lad culture with its sponsorship ...
- TV Advertisers May Come And Go -- But If You're The NFL, You Have Few Worries
TV Watch, Wayne Friedman - Monday, December 14, 2015
Sports fantasy league advertisers have dramatically dropped their TV budgets for N ...
- 3 Tips To Go From CMO To CEO From The FA's Man In The Know
London Blog, Sean Hargrave - Thursday, December 10, 2015
Ditch the desk, find where you can add value and then ...
- Powerade Launches 'Churn,' Inspirational Ad About NFL Player's Rough Upbringing
Out to Launch, Amy Corr - Wednesday, December 9, 2015
Powerade launched a gritty, true-story ad as part of its "Just ...
- Dos Equis, ESPN Connect With College Football Deal
Marketing Daily, Tanya Gazdik - Monday, December 7, 2015
The sponsorship deal further establishes Dos Equis' standing in sports, says Nu ...
- StreamingBowl 2015: Pittsburgh, Green Bay Watch Most Digital Sports
Real-Time Daily, Felicia Greiff - Friday, December 4, 2015
Ooyala's newest study set out to find which cities watch the digit ...
- No NFL Team For L.A.? No Problem, For TV Or Otherwise
TV Watch, Wayne Friedman - Monday, December 7, 2015
For over a decade, the NFL has had little problem growing ...
- NFL Propels NBC, CBS
MediaDailyNews, Wayne Friedman - Tuesday, December 1, 2015
Helped by some big NFL programming, NBC and CBS have kept viewersh ...
- State Farm Ad For Discount Double Check Pokes Fun At NFL Referees
Out to Launch, Amy Corr - Wednesday, December 2, 2015
I always wonder the same thing when baseball players huddle at t ...
- 'Concussion' Ramps Up Ads On NFL Networks
MediaDailyNews, Wayne Friedman - Monday, November 30, 2015
Columbia Pictures' controversial movie "Concussion" is ramping up its TV advertising ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 23, 2015
NFL earned the top spot on the leaderboard thanks to 3.16 milli ...
- Manchester United Set To Be Highest-Grossing Football Club Ever
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
A record-breaking sponsorship deal with Adidas has made a significant financial impa ...
- Lidl Sponsors English, Welsh And Scottish Football Associations
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
In its latest growth move, Lidl has been announced as the le ...
- NFL Reportedly Meets With Yahoo To Mull More Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 18, 2015
NFL Commissioner Roger Goodell met with Yahoo execs to talk about ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 16, 2015
NFL topped the leaderboard collecting an impressive 5.4 million engagements on Sunda ...
- Correction: Denver Broncos Is Stanza's Client
Mobile Marketing Daily, Ben Frederick - Thursday, November 12, 2015
In the article "Stanza Records how NFL Fans Use Mobile" it w ...
- Stanza Records How NFL Fans Use Mobile
Mobile Marketing Daily, Ben Frederick - Monday, November 9, 2015
Stanza, a company that helps organizations connect with their audience's calendars wi ...
- Student-Athletes Leverage Power Of TV Revenue For Social Justice
TV Watch, Wayne Friedman - Tuesday, November 10, 2015
If you want to effect change at a university, threaten its revenu ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 9, 2015
The Digital Engagement Index rose above 90,000 at the end of t ...
- NEW! Gatorade Celebrates 50 Years With Look To Future Products
Out to Launch, Amy Corr - Thursday, November 5, 2015
To celebrate its first 50 years, Gatorade looks to the future ...
- BT Television Sees Big Lift From Champions League Football
Around the Net In MAD London, Sean Hargrave - Friday, October 30, 2015
BT's TV service has reported its best quarter ever with more th ...
- NEW! Winter Is Coming -- Nike Athletes Celebrate With 'Snow Day'
Out to Launch, Amy Corr - Thursday, October 29, 2015
Winter is coming, and Nike athletes welcome the season with open ar ...
- Yahoo Delivers High Streaming Viewers For First NFL Game
MediaDailyNews, Wayne Friedman - Monday, October 26, 2015
Yahoo says 15.2 million global viewers sampled the Buffalo Bills vs. Jacksonvil ...
- NFL's Online Streaming: Thinking Cannibalization? Think Again
TV Watch, Wayne Friedman - Tuesday, October 27, 2015
The NFL would tell you it did pretty well for its fir ...