- Sky Growth Strong Despite Champions League Loss To BT
Around the Net In MAD London, Sean Hargrave - Thursday, October 22, 2015
The loss of Champions League football has failed to suppress Sky's grow ...
- NFL Scores Higher Ad Revenues, Ratings
MediaDailyNews, Wayne Friedman - Friday, October 16, 2015
After five weeks of the season, total national TV advertising revenue a ...
- Fantasy Football DraftKings, FanDuel Fail To Link TV To Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 15, 2015
It may seem like fantasy football took over the television airwaves ...
- NBC Leads In Key Ratings, 'Sunday Night Football' Still Tops
MediaDailyNews, Wayne Friedman - Friday, October 9, 2015
Two weeks into the TV season, NBC is continuing where it le ...
- SI, Wired Join Forces
Publishers Daily, Erik Sass - Friday, October 9, 2015
It's rare enough that a magazine will even acknowledge the existence ...
- Brands Tell Blatter To Go
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Embattled Fifa president Sepp Blatter is adamant that he will remain ...
- MasterCard Says Champions League Still Attractive, Despite Lack Of British Success
Around the Net In MAD London, Sean Hargrave - Monday, October 5, 2015
Despite English teams failing to reach the Quarter Final stage last seas ...
- Kia Talks To Self With New NFL Campaign
Marketing Daily, Karl Greenberg - Friday, October 2, 2015
Kia may be the official auto partner of the NBA, but t ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, October 5, 2015
NFL claimed the number one spot on the leaderboard, topping both Instagr ...
- Foot Locker Campaign Displays Inner Thoughts Of Victor Cruz
Out to Launch, Amy Corr - Wednesday, September 30, 2015
Talk about awkward. Foot Locker launched a TV campaign starring two N ...
- The Key To Fantasy (Football)
Marketing Daily, Karl Greenberg - Monday, September 28, 2015
At an Advertising Week discussion on Monday, Matthew Berry, senior fantasy analy ...
- H&M Unveils Beckham Ad Trailer With American Comedian Kevin Hart
Around the Net In MAD London, Sean Hargrave - Wednesday, September 23, 2015
H&M has released its first ad created by Adam & Eve/DDB, ...
- Snapchat Kicks Off NFL Deal
Social Media & Marketing Daily, Gavin O'Malley - Friday, September 18, 2015
Appealing to a broader audience, Snapchat just entered into a one-year conte ...
- Is It Too Early To Talk Super Bowl? Marriott Thinks Not
Marketing Daily, Tanya Gazdik - Wednesday, September 16, 2015
Super Bowl sponsor Marriott International is already gearing up for the b ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Wednesday, September 16, 2015
NFL remained on top of the leaderboard for the third consecutive d ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, September 15, 2015
Tide secured a spot on the leaderboard after promoting the brand's produc ...
- NEW! Hundreds Of Tom Bradys Train Hard For NFL Season In Latest Under Armour Ad
Out to Launch, Amy Corr - Friday, September 11, 2015
Hundreds of Tom Bradys are too busy training for the upcoming N ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, September 11, 2015
NFL tracked an 84% increase in engagement as the 2015-16 football seas ...
- BBC Wins Back Rights To Super Bowl
Around the Net In MAD London, Sean Hargrave - Thursday, September 10, 2015
The BBC has agreed to a two-year deal with the NFL ...
- Cheating Scandals Won't Deflate NFL's Position As TV's Top Draw
TVBlog, Adam Buckman - Thursday, September 10, 2015
Another NFL season will kick off tonight, featuring the team and st ...
- ASA Clears Paddy Power 'F' Word Sepp Blatter Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, September 9, 2015
The advertising watchdog has cleared a campaign by bookmaker Paddy Power th ...
- Judge Overturns Brady's NFL Suspension
MediaDailyNews, Wayne Friedman - Thursday, September 3, 2015
One of the NFL's major TV attractions -- Tom Brady -- doesn ...
- NEW! Marshawn Lynch Sells Skittles On Live TV
Out to Launch, Amy Corr - Tuesday, September 1, 2015
Ronda Rousey stars in latest Carl's Jr. ad. Do a good de ...
- Bing Predictions Ahead Of NFL Season Could Drive Searches On Mobile
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 1, 2015
Bing wants to help sports fans win their fantasy football games th ...
- Newton Invests in 'STACK'
Around the Net In Publishing, Erik Sass - Monday, August 31, 2015
Carolina Panthers quarterback Cam Newton is making a play in the med ...
- SI Launches Campus Rush For College Football
Publishers Daily, Erik Sass - Thursday, August 27, 2015
Sports Illustrated has launched a new site called Campus Rush dedicated ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, August 25, 2015
Despite recording a 38% decrease in digital engagement, NFL topped yesterday's Twitt ...
- Jack Link Spies Sasquatch At NFL Camps
MAD, Larissa Faw - Tuesday, August 18, 2015
Jack Link's mascot Sasquatch has played rock 'n' roll on a guit ...
- Newspapers Reach New Deal On Football Coverage
Around the Net In MAD London, Sean Hargrave - Wednesday, August 12, 2015
A coalition of the UK's major national newspapers and international news agenci ...
- A Great Big Guide To Streaming Football
Around the Net in Video, P.J. Bednarski - Monday, August 10, 2015
There are plenty of ways to stream the NFL (and some colleg ...