- Dove Men+Care To Advertise In The Super Bowl
Marketing Daily, Karl Greenberg - Wednesday, December 10, 2014
"When Dove Men+Care first entered men's grooming routines five years ago, o ...
- Vizio Aims To Hack The Fiesta
Marketing Daily, Aaron Baar - Tuesday, December 9, 2014
Under the banner of "This Is How We Fiesta," Vizio is offeri ...
- Requiem For A 'Light Weight'
Marketing: Sports, Jon Last - Tuesday, December 9, 2014
I'm too young to remember the movie "Requiem for a Heavyweight," b ...
- Snickers Returning To The Super Bowl
Marketing Daily, Karlene Lukovitz - Friday, December 5, 2014
The new 30-second spot will continue the brand's "You're Not You Wh ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, December 8, 2014
The NFL's strong presence on Instagram, particularly on game days, contributed ...
- Coca-Cola Appoints WPP Agency To Handle Euro 2016 Comms
Around the Net In MAD London, Sean Hargrave - Friday, December 5, 2014
Coca-Cola has appointed a group of WPP agencies to handle its communicatio ...
- Quitting FIFA Just Got Easier With UEFA's Nations League
London Blog, Sean Hargrave - Friday, December 5, 2014
If brands are looking to ditch FIFA, then UEFA has just giv ...
- Digital Subscriber Increases Offset Print Decline At 'The Times' And 'The Sunday Times'
Around the Net In MAD London, Sean Hargrave - Wednesday, December 3, 2014
The publisher of "The Times" and "The Sunday Times" made an operati ...
- Sony Will Not Renew FIFA Sponsorship
Around the Net In MAD London, Sean Hargrave - Wednesday, November 26, 2014
Sony has announced it will not be renewing its sponsorship of football ...
- The Power Of Social Makes It Easier To Drop FIFA - Who Will Be Next?
London Blog, Sean Hargrave - Wednesday, November 26, 2014
FIFA hasn't done itself any favours with publishing an abridged version ...
- Coca-Cola Speaks Up About 'Disappointing' FIFA World Cup Report
Around the Net In MAD London, Sean Hargrave - Monday, November 24, 2014
Drinks giant Coca-Cola has criticised FIFA's handling of the controversial report in ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, November 24, 2014
T-Mobile tracked a 763% increase in digital engagement thanks to its late ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, November 21, 2014
Wal-Mart held onto the top spot for the third day in ...
- Ofcom Launches Premier League Football Rights Probe
Around the Net In MAD London, Sean Hargrave - Wednesday, November 19, 2014
Ofcom has launched an investigation into whether the way the Premier Leag ...
- Broadcast Trumps Cable In NFL Football
MediaDailyNews, Wayne Friedman - Tuesday, November 18, 2014
Thursday night NFL football programming was a boon for the CBS netwo ...
- Horizon, Geico Sign On For Mobile Series About NFL Players
MAD, Larissa Faw - Monday, November 17, 2014
Mobile video platform Torrential developed the concept for a series about t ...
- Domestic Violence Expected To Impact Super Bowl Ads
MediaDailyNews, Wayne Friedman - Monday, November 17, 2014
NFL's off-field issues should have a creative effect on Super Bowl advertisi ...
- How AT&T Is Using Mobile To Re-Engineer The Dallas Cowboys
Marketing Daily, Sarah Mahoney - Friday, November 14, 2014
"We had trucked in the letters, which are 60 feet high, f ...
- Emirates Airlines Pulls Out Of Fifa World Cup Deal
Around the Net In MAD London, Sean Hargrave - Wednesday, November 5, 2014
Emirates Airlines has opted not to renew its lucrative sponsorship deal wi ...
- Papa John's Pushing Fritos-Topped Pizza
Marketing Daily, Karlene Lukovitz - Thursday, October 30, 2014
The brands said that the flavor combo made sense because Frito p ...
- With Myriad Partnerships, Mazda Is Always On
Marketing Daily, Karl Greenberg - Wednesday, October 29, 2014
Mazda is not spending lots more money than it did last yea ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Monday, October 27, 2014
The Digital Engagement Index increased slightly overall with notable gains for ...
- Digital Engagement Index
Social Media & Marketing Daily, Joe Mandese - Friday, October 24, 2014
The digital engagement of top brands on major social media platforms dipp ...
- Football Segments Begin Cost Dip On Programmatic Exchanges, Movies & TV Rising
Real-Time Daily, Tyler Loechner - Monday, October 20, 2014
ChoiceStream, a demand-side platform (DSP), has launched its October audience cost calenda ...
- Bose Bans Beats From The NFL Field
MoBlog, Steve Smith - Monday, October 6, 2014
The NFL may have some trouble figuring out how to address domest ...
- Club Wembley Hands Iris Marketing Brief
Around the Net In MAD London, Sean Hargrave - Friday, October 3, 2014
Club Wembley, the premium membership programme at Wembley Stadium, has appointed Ir ...
- NFL, DirecTV Deal Takes Live Streaming Games Off The Table
Around the Net In Media, Gavin O'Malley - Thursday, October 2, 2014
Live coverage of NFL games will not be coming to the W ...
- DirecTV Regains 'NFL Sunday Ticket'
MediaDailyNews, Wayne Friedman - Wednesday, October 1, 2014
One of DirecTV's biggest profitable assets, the "NFL Sunday Ticket" package ...
- NEW! It Only Takes One Hand To Pay Online With Visa Checkout
Out to Launch, Amy Corr - Wednesday, October 1, 2014
Visa launched a football-themed TV ad over the weekend to promote Vi ...