- Levin Scores As NFL's First Chief Content Officer
MediaDailyNews, Wayne Friedman - Monday, June 15, 2015
Creating a new NFL executive position, the league has named veteran TV/med ...
- World Cup Shows Brands Need To Take Women's Sport More Seriously
Around the Net In MAD London, Sean Hargrave - Friday, June 12, 2015
The start of the FIFA Women's World Cup in Canada this we ...
- England's Women Footballers Draw Two Million Audience For World Cup Opener
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
England's 1-0 defeat by France in the women's football World Cup w ...
- PepsiCo Signs Up As UEFA Champions League Partner
Around the Net In MAD London, Sean Hargrave - Thursday, June 11, 2015
PepsiCo has signed up as a partner of the UEFA Champions Leagu ...
- NFL, Yahoo Set Bills-Jags In London As First Exclusive Live Stream Game
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 9, 2015
The NFL has signed a deal with Yahoo to become its exclusi ...
- Audience Dip For Champions League Warns Incoming BT, Viewers Depend on English Success
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
Sky's coverage of the Champions League final between Barcelona and Juventus dr ...
- BT Signs Gary Lineker To Anchor Champions League Coverage
Around the Net In MAD London, Sean Hargrave - Tuesday, June 9, 2015
BT Sport has announced that Gary Lineker will anchor its coverage ...
- BT Success Will Measure Quad Play Numbers, Not Just Euro Football Viewers
London Blog, Sean Hargrave - Tuesday, June 9, 2015
Sky Sports can talk down the loss of European football to ...
- Premier League To Drop Sponsorship After Next Season
Around the Net In MAD London, Sean Hargrave - Monday, June 8, 2015
The league will be simply called The Premier League from the 2016-20 ...
- Champions League Finalists Mismatch In Terms Of Money And Marketing
Around the Net In MAD London, Sean Hargrave - Friday, June 5, 2015
If the match were decided on commercial performance rather than on t ...
- Nike Suffers Social Backlash Over Corruption Claims Surrounding Brazil Kit Deal
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Major brands such as Nike, Coca-Cola and Adidas have all suffered negati ...
- Adidas Sees Biggest Rise In Negative Sentiment Among FIFA Sponsors
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Adidas has seen the largest percentage increase of negative sentiment of a ...
- Liverpool FC Top Desktop SEO Table, Arsenal Lead On Mobile
Around the Net In MAD London, Sean Hargrave - Thursday, June 4, 2015
Liverpool FC have the most visible Web site on desktop and lapt ...
- Brands Welcome Blatter Resignation
Around the Net In MAD London, Sean Hargrave - Wednesday, June 3, 2015
Just hours after president of FIFA, Sepp Blatter, announced his resignation, maj ...
- Blatter's Gone -- Which Sponsor Will Stand For Something We Can Connect With Now?
London Blog, Sean Hargrave - Wednesday, June 3, 2015
The time for action is drawing near with Blatter gone -- y ...
- Yahoo Will Stream NFL Game This October, A Streaming First
Online Video Daily, P.J. Bednarski - Wednesday, June 3, 2015
The NFL announced that its first video-streamed-only game will be shown v ...
- FIFA Corruption Is A Golden Opportunity For Brands
London Blog, Sean Hargrave - Tuesday, June 2, 2015
The FBI investigation gives brands the chance to grow a spine a ...
- Boycott This
Garfield at Large, Bob Garfield - Monday, June 1, 2015
So the advertisers have abandoned TLC's "19 Kids and Counting" en mas ...
- Coca-Cola Speaks Out On Human Rights Abuses For 2022 World Cup
Around the Net In MAD London, Sean Hargrave - Wednesday, May 20, 2015
Coca-Cola has spoken out against the human rights abuses taking place ...
- 'Haters' Dropped As Adidas Video Hints At News Boot Launches
Around the Net In MAD London, Sean Hargrave - Tuesday, May 19, 2015
After launching a major football boot campaign with "Haters" in January, ...
- Now It's The NFL's Brand That's Deflated
Marketing Daily, Karl Greenberg - Wednesday, May 13, 2015
The firm notes that perception had been heading up for the N ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 8, 2015
7 of the top 10 brands recorded a decrease in engagement yesterda ...
- Channel 5 To Show Football League Highlights
Around the Net In MAD London, Sean Hargrave - Wednesday, May 6, 2015
The Football League has struck a deal with Channel 5 to a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Friday, May 1, 2015
As expected, the NFL topped the leaderboard after the first day ...
- NFL, Marketers, Fans Caught In The Draft
Marketing: Sports, Barry Janoff - Tuesday, April 28, 2015
Every day can't be your birthday, but for NFL fans, there a ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, April 28, 2015
NFL started climbing the leaderboard as the build up to the 20 ...
- Fallon Wins Big Ten Network Account
MAD, Larissa Faw - Tuesday, April 14, 2015
After developing last December's national campaign to promote the Big Ten Network ...
- Paddy Power Suffers Social Media Backlash
Around the Net In MAD London, Sean Hargrave - Tuesday, April 14, 2015
Paddy Power has faced substantial social media criticism after comparing Newcastle United ...
- Q&A: Jeremy Tucker Wants To Keep Nissan Living Large
Marketing Daily, Karl Greenberg - Friday, April 10, 2015
Nissan's racing program was a co-star with the new Maxima in Nissan ...
- Irn Bru Signs Football League Sponsorship
Around the Net In MAD London, Sean Hargrave - Tuesday, March 24, 2015
Irn Bru has penned a three-year partnership with The Football League ...