• by Amy Corr , December 2, 2015

I always wonder the same thing when baseball players huddle at the mound: Are they really talking about the hitter, or just making plans for after the game? State Farm pokes fun at NFL referees to promote its Discount Double Check feature. The ad stars Green Bay Packers quarterback Aaron Rodgers and his encounter with a referee post-game. The ref is happy that Rodgers introduced him to the Discount Double Check feature and only wishes he had it during a pivotal moment in the game. None of the refs saw an important play, so they huddled and pretended to discuss it anyway. The only problem was the ref forgot to turn off his mic, so the entire stadium heard their plans. "It pays to Double Check," closes the ad, seen here, and created by DDB Chicago.