- Pivotal's Wieser Pivots, Downgrades U.S. Ad Economy
MediaDailyNews, Joe Mandese - Wednesday, August 15, 2012
Influential Wall Street analyst Brian Wieser has downgraded his estimates for U. ...
- Study: Ad Execs Optimistic About 2012
MediaDailyNews, Steve McClellan - Tuesday, August 7, 2012
New research from Chicago-based Strata indicates that a majority of the ...
- Back-To-School: More Spending, More Waiting
Marketing Daily, Aaron Baar - Monday, August 6, 2012
According to research conducted by brand and customer loyalty consultant Brand Key ...
- U.S. Advertising To Lead Global Mobile Ad Spend
Online Media Daily, Laurie Sullivan - Wednesday, August 1, 2012
It's no easy task for North America to surpass Asia-Pacific, which suppor ...
- BTS: Surge In Grade School, Empty Nest Homes
Marketing Daily, Sarah Mahoney - Monday, July 30, 2012
While many of this year's back-to-school spending trends will be predictable, t ...
- Slowed Economy Impacts Ad Growth, Agencies Revise Forecasts
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
Another worrisome sign for Adland emerged Friday as the U.S. Commerce Departme ...
- Search Converting Across Multiple Channels Leads To Higher Clicks, Lower CPCs
Online Media Daily, Laurie Sullivan - Wednesday, July 25, 2012
Increased traffic across mobile devices in Q2 prompted marketers to spend mo ...
- Tablets To Lead Mobile Advertising In 2014
Online Media Daily, Mark Walsh - Monday, July 23, 2012
A new report predicts tablets will emerge as the primary platform f ...
- Netflix Forecast Promising, Recovers From 2011 Hits
MediaDailyNews, David Goetzl - Friday, July 20, 2012
A new Wall Street report suggests Netflix will lower its forecast ...
- GroupM Revises Ad Forecast Down To 5.1%
MediaDailyNews, Steve McClellan - Thursday, July 19, 2012
The continuing uncertain economic climate in both Europe and the U.S. h ...
- GroupM: Global Digital Ad Forecast To Hit $99 Bil
Online Media Daily, Laurie Sullivan - Thursday, July 19, 2012
GroupM estimates positive growth for digital media. It forecast growth in measur ...
- Mobile Search To Hit $15B In 2017
Online Media Daily, Mark Walsh - Wednesday, July 18, 2012
Juniper Research issued a new forecast Wednesday projecting revenue from mobile sear ...
- Omnicom Reports Revenue Uptick
MediaDailyNews, Steve McClellan - Tuesday, July 17, 2012
Omnicom Group reported a 2.1% gain in revenue for the second quart ...
- Neflix: Subscribers Stream 1 Billion Hours, Analysts Remain Skeptical
Online Media Daily, Gavin O'Malley - Tuesday, July 3, 2012
Netflix announced that subscribers streamed over 1 billion hours of movies a ...
- UK Digital Ad Spending To Be $8.3 Billion In '12
Around the Net In OMD Europe, Nina Lentini - Monday, July 2, 2012
Spending in digital is expected to hit $9.4 billion in 2013, ...
- Global Spend Sees 3.1% Uptick
MediaDailyNews, Wayne Friedman - Thursday, June 28, 2012
Global advertising spending was up 3.1% in the first quarter of 20 ...
- Post IPO, Analysts Differ On Facebook Ad Prospects
Online Media Daily, Mark Walsh - Wednesday, June 27, 2012
Many analysts are taking a wait-and-see approach to Facebook, initiating coverage wi ...
- Magna Dips Global Ad Forecast, Uptick On U.S. Regional Growth
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Interpublic Group's MagnaGlobal has downgraded its ad revenue growth forecast for 201 ...
- ZenithOptimedia Downgrades Global Ad Spend
MediaDailyNews, Steve McClellan - Monday, June 18, 2012
Publicis Groupe's ZenithOptimedia is downgrading its global ad-spending growth outlook for 201 ...
- Out-Of-Home To Reach $8.2 Billion By 2016
MediaDailyNews, Erik Sass - Tuesday, June 12, 2012
Despite continuing economic uncertainty at home and abroad, U.S. out-of-home advertising wi ...
- U.S. Tablet Users Double To 70 Million In 2012
Online Media Daily, Mark Walsh - Monday, June 11, 2012
A new forecast from eMarketer predicts the number of U.S. tablet use ...
- Ad Forecast Dips to 3.5% For 2012-13
MediaDailyNews, Steve McClellan - Friday, June 8, 2012
Barclays has lowered its global ad spending forecasts for this year a ...
- Forecast: CBS Non-Ad TV Revs Will Surpass TV Ad Revs
MediaDailyNews, Wayne Friedman - Monday, June 4, 2012
One Wall Street analyst sees CBS becoming less dependent on advertising sal ...
- Meeker Promises There Is Money In Mobile
Online Media Daily, Mark Walsh - Wednesday, May 30, 2012
Facebook's initial public offering cast a harsh light on its failure ...
- Global Mobile Payments To Hit $171 Billion This Year
Online Media Daily, Mark Walsh - Tuesday, May 29, 2012
Worldwide mobile payment transactions will surpass $171 billion in 2012, up 6 ...
- TBG Awards Surf Site $40,000 For Concept
Online Media Daily, Laurie Sullivan - Friday, May 18, 2012
Solspot plans to serve up ads and editorial content tied to visit ...
- Forecast: Local Ads Hit $150 Mil By 2016, Trad Media Holds
MediaDailyNews, Wayne Friedman - Thursday, May 17, 2012
BIA/Kelsey says local advertising will see a compounded annual growth rate ...
- Kindle Fire Sales Cool, Nook Tablet Dips
Online Media Daily, Mark Walsh - Thursday, May 3, 2012
Shipments of the Kindle Fire went cold in the first quarter, falli ...
- Forecast: Trad Media Continues Ad Losses, But TV Does Well In '12
MediaDailyNews, Wayne Friedman - Tuesday, May 1, 2012
U.S. advertising revenue -- excluding political and Olympics but including direct marketi ...
- New Online Ad Forecast: 12% Growth For 2012
Online Media Daily, Gavin O'Malley - Tuesday, May 1, 2012
Just as gadget-crazed as consumers, advertisers are expected to accelerate their nontradition ...