- Upbeat Forecast For Ad Market In 2025, TV Retains Strong Sports Media Budgets
MAD, Fern Siegel - Monday, December 30, 2024
GroupM predicts the U.S. will grow total ad revenue 9% to $400 ...
- Will Google Antitrust Case Reshape Paid Search Landscape?
MAD, Steve McClellan - Thursday, December 26, 2024
There's a good chance it will, according to Stagwell's Assembly, which h ...
- NBA TV Ad Revenue Up 6%, Airings And Impressions Rise
Television News Daily, Wayne Friedman - Thursday, December 26, 2024
Total national TV ad revenue from the league's core networks - ESP ...
- Facebook's Global Ad Revenue Poised To Top $100B In 2024: Report
MediaDailyNews, Colin Kirkland - Wednesday, December 11, 2024
According to a WARC Media report, Facebook has a global advertising audien ...
- Holding Co. Consensus Revised Upward This Year And Next
MediaDailyNews, Joe Mandese - Monday, December 9, 2024
IPG's Magna and WPP's GroupM this morning joined last week's upgraded outlo ...
- Wieser Upgrades 2024 Once Again, Cites Presidential Uncertainties For Downgrading 2025
MediaDailyNews, Joe Mandese - Friday, December 6, 2024
Brian Wieser now estimates ad spending will expand 9.0% this year, excludi ...
- Dentsu Markedly Boosts Worldwide, U.S. Ad Outlooks: Cites 'Deeper Dive' Analysis
MediaDailyNews, Joe Mandese - Tuesday, December 3, 2024
"We are seeing an increased focus on planning and buying for attentio ...
- Cable TV Consolidation Will Come - But Not Next Year: Analyst
Television News Daily, Wayne Friedman - Tuesday, December 3, 2024
MoffettNathanson Research estimates revenue from Warner Bros. Discovery's live, linear cable ...
- Black Friday Tea Leaves: Sales Forecast To Hit $102.4 Billion
Email Insider, Ray Schultz - Wednesday, November 27, 2024
But the average consumer spend will be down from last year, Find ...
- Global Ad Spend Set To Grow 11% To $1.08T This Year
Research Intelligencer, Robert Williams - Wednesday, November 27, 2024
Global ad investment more than doubled in the past decade and gr ...
- 2025 Local TV Ad Forecast: -20% To $21B
Television News Daily, Wayne Friedman - Thursday, November 21, 2024
For all of 2024, all local TV station owners' media platforms a ...
- 2025 Ad Spend Forecast Puts CTV, Data First
MediaDailyNews, Laurie Sullivan - Monday, November 11, 2024
CTV, streaming and OTT video channels are expected to see the mo ...
- DoubleVerify Authenticates, Strengthens Brand Safety, Media Quality On Snap
MediaDailyNews, Laurie Sullivan - Tuesday, November 5, 2024
DoubleVerify on Tuesday expanded its brand-safety and suitability measurement partnership with Sna ...
- Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B
Television News Daily, Wayne Friedman - Wednesday, October 30, 2024
Broadcast/cable networks are projected to hit $5.1 billion ($6.2 billion without t ...
- 2025 Revisionism: B2B Marketers Will Pull Back On GenAI, Forrester Says
Email Insider, Ray Schultz - Tuesday, October 29, 2024
The focus will shift to the bottom line as B2B leaders foc ...
- Trump's Stock Meme: TV Ad-Model Trends To Come?
TV Watch, Wayne Friedman - Monday, October 28, 2024
Stock market meme stocks now have a place in history when ...
- Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 23, 2024
Experian plans to add support for IPv6 in its Digital Graph a ...
- Holiday Shivers: Will Consumer Spending Increase Or Remain Flat?
Email Insider, Ray Schultz - Friday, October 18, 2024
It's time to get out those pre-Black Friday emails, experts say. T ...
- WFA Forecasts Media Price Hikes For 2025 And 2026
MAD, Steve McClellan - Monday, October 14, 2024
Nine out of 10 top global markets are predicted to see pri ...
- NFL Helps YouTube TV See Active User Gains In September
Television News Daily, Wayne Friedman - Tuesday, October 15, 2024
YouTube TV averaged 2.07 million global daily active users in September, ...
- Major Brands Still Avoiding TV News: Is Brand Safety Still A Thing?
TV Watch, Wayne Friedman - Monday, October 7, 2024
TV news networks' powerful video messages can speak volumes for consumers a ...
- Hispanic U.S. Market Estimated To Add 7.4M By 2030
Data & Programmatic Insider, Laurie Sullivan - Monday, September 30, 2024
The Claritas 2024 Hispanic Market Report finds 79% of Hispanic adults wat ...
- Adobe Forecasts Nearly $241B In U.S. Online Holiday Sales
MediaDailyNews, Laurie Sullivan - Friday, September 27, 2024
U.S. online sales are expected to hit $240.8 billion overall - ...
- CTV Attacking The Walled Garden Fortress: A Little At A Time?
TV Watch, Wayne Friedman - Thursday, September 26, 2024
"Open internet" had $35 billion in estimated ad spend in 2023, wi ...
- Magna Revises '24 U.S. Expansion To +11.4%, Most Bullish Yet
MediaDailyNews, Joe Mandese - Monday, September 16, 2024
Citing a strong macroeconomy and demand for digital and CTV advertising, ...
- IAB: Media Buyers Boost 2024 Ad Outlook To +11.8%
MediaDailyNews, Laurie Sullivan - Thursday, September 5, 2024
Media buyers expect to spend 11.8% more on ads in 2024 ...
- AI Needs To Learn How To Ask For Help, Microsoft Exec Says
MediaDailyNews, Laurie Sullivan - Tuesday, September 3, 2024
The ability to identify when an AI engine does not have t ...
- Wieser Upgrades '24 For The 5th Time, Cites Stronger-Than-Expected Q2
MediaDailyNews, Joe Mandese - Wednesday, September 4, 2024
Brian Wieser now projects 2024 will grow 7.2% over 2023, excluding politic ...
- It's The News Cycle, Stupid
Red, White & Blog, Joe Mandese - Wednesday, August 28, 2024
Polls and prediction markets and forecast models, oh my! The truth ...
- Netflix Boosts Upfront Volume 150% For 2024-25
Television News Daily, Wayne Friedman - Tuesday, August 20, 2024
Amy Reinhard, president of advertising, says results were "in line with o ...