- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Search & Performance Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
TV Watch, Wayne Friedman - Monday, August 7, 2023
Roku is way ahead of some other platforms. But don't expect th ...
- Forecast: OOH Global Revenues To Surpass $40 Billion
MAD, Fern Siegel - Tuesday, August 1, 2023
This is the first time out-of-home revenue has exceeded other media. ...
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As TV and movie production costs and profitability challenges continue to increas ...
- What Are Prediction Markets And Why Should You Care?
MediaDailyNews, Ed DeNicola - Monday, July 24, 2023
The wisdom of crowds theory says that if you total people's insight ...
- Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
TV Watch, Wayne Friedman - Monday, July 24, 2023
Netflix says brands are now able to target media buys across i ...
- Just A 50% Ad Revenue Hit? Versus Twitter, Linear TV Looks Pretty Good
TV Watch, Wayne Friedman - Tuesday, July 18, 2023
Imagine if a TV network witnessed a 50% ad revenue drop aft ...
- Amazon 'Spend Less' Message For Back-To-School Ads Is A Sign Of The Times
Search & Performance Insider, Laurie Sullivan - Monday, July 17, 2023
Amazon on Monday debuted its 2023 back-to-school campaign starring actor Randall Par ...
- ChatGPT Forecasts Use To Grow Nearly 900% In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 5, 2023
Insider Intelligence forecasting analyst Peter Newman believes GAI will "radically" change searc ...
- Walgreens Disappoints, Shutters Hundreds Of Stores
Marketing Daily, Sarah Mahoney - Wednesday, July 5, 2023
While showing sales gains and progress in its transformation efforts, the compa ...
- BIA Lowers Local Outlook, CTV Still Leads Growth
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
The total revenue projection has been decreased 2.4%, based entirely on somewh ...
- Amazon Prime Day Ad Messages Muddled On Economic Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 26, 2023
Messages about economic forecasts are mixed and muddled this year. Third-party da ...
- U.S. Ad Index Expands For First Time In 11 Months In May
MediaDailyNews, Joe Mandese - Thursday, June 22, 2023
The U.S. Ad Market Tracker rose 2.5% in May, the first expansi ...
- Pinterest Ad Loads Rise, Prompting Wall Street Firm To Raise Estimates
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 22, 2023
RBC Capital Markets raised estimates on Pinterest based on the firm's analys ...
- Our TV Business Numbers Are Better Than Yours: Volatility Index's New Meaning
TV Watch, Wayne Friedman - Tuesday, June 20, 2023
Projections and estimates from agency holding companies, stock market analysts, and oth ...
- A Pharma Strategy & Forecasting Expert's Prescription for Success
Brand Insider: Behind The Scenes, Lisa Singer - Tuesday, June 20, 2023
"I always feel that responsibility of representing this field...I feel that on ...
- Magna Also Revises Outlook Downward
MediaDailyNews, Joe Mandese - Monday, June 19, 2023
"Advertising spending slowed down to a halt in the first quarter ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- Open Programmatic CTV Ad Spend Dips 5% In Q1
Television News Daily, Wayne Friedman - Monday, June 12, 2023
The estimated 5% decline in open programmatic platform ad spend on glob ...
- GroupM Downgrades 2023 U.S. Ad Growth Outlook As Recession Fears Persist
MAD, Steve McClellan - Monday, June 12, 2023
The report details a number of ongoing trends including the growth ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Analyst Outlook for Hulu: Strong Daily User Minutes, But Ad Challenges Expected
Television News Daily, Wayne Friedman - Tuesday, June 6, 2023
Hulu's video-on-demand platform is at an estimated 69 minutes per day p ...
- YouTube Ad Revenue Forecast To Rise 4%, Hit $30.4B, In 2023
Video Insider, Karlene Lukovitz - Tuesday, May 30, 2023
That's a turnaround from Q4 2022, when YouTube's ad revenue dropped 8.8 ...
- U.S. Paid-Search Spend Forecast To Reach $110B In 2023
Search & Performance Insider, Laurie Sullivan - Thursday, May 18, 2023
Marketers are expected to spend $110 billion in 2023 on paid sear ...
- Amazon Prime Video Subs Forecast To Nearly Match Netflix's By 2028, Easily Surpass Disney+
Video Insider, Karlene Lukovitz - Tuesday, May 16, 2023
Amazon Prime Video will be just 12 million behind Netflix, and ...
- Consumer Spending On Media Decelerates, Especially In The U.S.
MediaDailyNews, Joe Mandese - Wednesday, May 10, 2023
Post-pandemic behavioral shifts coupled with growing economic concerns will continue the decelerati ...
- IAB: U.S. Digital Video Ad Spend Up 21% In 2022, Set To Rise 17% In 2023
Digital News Daily, Karlene Lukovitz - Wednesday, May 3, 2023
CTV grew 22% in 2022 and is projected to grow 21% th ...
- Microsoft Rides AI Wave To New Era Of Computing, Nadella Says
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 25, 2023
Microsoft released earnings Tuesday, reporting $52.9 billion in revenue for the fir ...
- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...