- Marketing Analytics, Data Infrastructure Spend To Reach $32B By 2026
Data & Programmatic Insider, Laurie Sullivan - Monday, April 17, 2023
Winterberry Group research aims to provide greater insight into the analytics marke ...
- Search-Based Retail Media Accelerates Search Market To $350B, 'Traditional' Still Dominates
Search & Performance Insider, Laurie Sullivan - Thursday, April 13, 2023
"Traditional search," including paid and SEO, will grow to $256.5 billion ...
- As Twitter Ad Revenue, User Time On Site Decline, Revenue Forecast Reduced
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, April 11, 2023
Twitter's ad business and time spent on site by users continues ...
- 2023 National TV Ad Spending Projected To Sink 4.4%
Television News Daily, Wayne Friedman - Thursday, March 30, 2023
National TV ad revenues will sink 4.4% this year -- a steep ...
- Live, Linear TV Viewing Continues To See Declines, While AVOD Shows Modest Gains
Television News Daily, Wayne Friedman - Wednesday, March 29, 2023
Live, linear TV continues to be challenged by viewership declines -- do ...
- Dentsu: Japan's Internet Ad Market To Expand 12.5% This Year
MediaDailyNews, Joe Mandese - Wednesday, March 29, 2023
After expanding 14.3% in 2022, internet ad spending will continue to gr ...
- The Real New, And All-Encompassing, Upfront Market: Does That Work For You?
TV Watch, Wayne Friedman - Wednesday, March 29, 2023
Many analysts are not so sure that even a new total upfro ...
- Fox News Networks To See Slowdown In Direct-Response Advertising: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 28, 2023
"[There is] ongoing softness in direct response advertising at the company's F ...
- Magna Downgrades Ad Outlook For 2023
MAD, Steve McClellan - Monday, March 27, 2023
But overall, Magna's chief forecaster Vincent Letang is optimistic about the full-ye ...
- U.S. Ad Market Falls For 8th Consecutive Month In February
MediaDailyNews, Joe Mandese - Friday, March 24, 2023
The decline once again reflects tough comparisons with year-ago results, according ...
- Ad Media Revenue To Reach $326B In 2023: Magna
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 27, 2023
Magna anticipates all media ad revenues to increase by 3.4% in 20 ...
- Watching TV On Other Devices: Will 18-Year-Olds Still Want To Watch On Smaller Screens?
TV Watch, Wayne Friedman - Monday, March 27, 2023
Will TV marketers and TV programming execs need to make major chang ...
- Big Media Content Spend Forecast To Rise Just 1% In 2023: Analyst
Television News Daily, Wayne Friedman - Tuesday, March 21, 2023
MoffettNathanson forecasts NBCU and Warner Bros. Discovery will see declines in conte ...
- Global Ad/Marketing Spend Decelerating, Macroeconomic Challenges Cited
MediaDailyNews, Joe Mandese - Monday, March 6, 2023
Global spending is projected to rise 5.3% to $1.651 trillion this yea ...
- Publicis Reports Strong Organic Growth, Meta Shows Improvement
MediaDailyNews, Joe Mandese - Thursday, February 2, 2023
More mixed signals for advertising growth trends, albeit largely positive ones, fr ...
- ChatGPT To Media Planners: Reduce Ad Spending In A Recession
MediaDailyNews, Joe Mandese - Monday, January 30, 2023
"It keeps telling me the answer is all lower funnel stuff, n ...
- Linear TV Shows Flat Q4 Ad Growth, Nearly On Par With Digital Media
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
Full-year 2023 is projected to see ad-revenue results for major TV-based compani ...
- NBCU CEO's Ad Outlook: 'Stabilized,' But Still Weak For Early 2023
Television News Daily, Wayne Friedman - Thursday, January 26, 2023
"There are parts of the market that are really doing well ...
- American Honda Aims For 20%-25% Sales Increase
Marketing Daily, Tanya Gazdik - Wednesday, January 25, 2023
Acura will be tip of the spear for digitalization at American Hond ...
- Ad-Buy Data Lags Agency Consensus By Wide Margin
MediaDailyNews, Joe Mandese - Wednesday, January 25, 2023
A MediaPost analysis of unweighted monthly Standard Media Index data, shows U. ...
- Media Agency Holding Company of the Year: GroupM
Agency of the Year, Joe Mandese - Sunday, January 8, 2023
This most likely is the most anticlimactic Agency of The Year awa ...
- Email And SMS Saw Tepid Growth In 2022, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, January 19, 2023
Email and SMS growth was far behind that of CTV, digital vide ...
- Global Live Music Market Estimated To Grow $9.87B By 2026
Digital News Daily, Colin Kirkland - Monday, January 16, 2023
Based on a new report by technology research company Technavio, the glob ...
- Disney Pushes Back Against Activist Investor Mulling Hulu, Streaming Changes
Television News Daily, Wayne Friedman - Tuesday, January 17, 2023
In its new battle with the longtime activist investor, Walt Disney sa ...
- TV Advertising To Sink 8.2% In 2023 Amid Economic Concerns
Television News Daily, Wayne Friedman - Tuesday, January 10, 2023
Amidst looming economic concerns, total TV advertising for 2023 is expected ...
- Digital OOH Ad Spending Continues Rebound, Hits New Highs In 2022
MediaDailyNews, Joe Mandese - Tuesday, January 10, 2023
Digital place-based ad networks are the fastest-growing sector, increasing ad revenue 24. ...
- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Giving Back: So-So Holiday Sales Offset By Big Jump In Returns
Email Insider, Ray Schultz - Monday, January 9, 2023
Salesforce reports major hikes in online discounts, BOPIS and returns during 20 ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Search & Performance Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- Privacy And Reputation Will Be Front Of Mind Next Year, Executive Predicts
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Brands will be paying attention to values as they seek advertising th ...