- Weather Data Will Have Historic Impact On Ads: IBM Watson Advertising CMO
Data & Programmatic Insider, Laurie Sullivan - Monday, January 9, 2023
Organic product placement through augmented and virtual reality are some of t ...
- Giving Back: So-So Holiday Sales Offset By Big Jump In Returns
Email Insider, Ray Schultz - Monday, January 9, 2023
Salesforce reports major hikes in online discounts, BOPIS and returns during 20 ...
- 2023 Trends In Search Marketing And Performance From Your Peers
Search & Performance Insider, Laurie Sullivan - Friday, December 30, 2022
It's impossible to predict the path of technology, but many have co ...
- Privacy And Reputation Will Be Front Of Mind Next Year, Executive Predicts
Publishers Daily, Ray Schultz - Saturday, December 17, 2022
Brands will be paying attention to values as they seek advertising th ...
- AVOD Platforms See Slower End Of-The-Year Growth Due To Weak Scatter Market
Television News Daily, Wayne Friedman - Friday, December 16, 2022
While AVOD platforms are projected to rise 27% to $9.6 billion th ...
- Global Mobile Ad Spend Growth To Slow To 7.5% In 2023
Mobile Insider, Karlene Lukovitz - Thursday, December 15, 2022
Down from 14% in 2022. Brand advertising is expected to help count ...
- Torch Song Soliloquy: Wieser's Hand-Off To Scott-Dawkins
RTBlog, Joe Mandese - Monday, December 12, 2022
"To you from failing hands we throw the torch for you ...
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
These are among the interesting sidebars to come out of Magna a ...
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
Television News Daily, Wayne Friedman - Monday, December 5, 2022
The TV ad market has worsened during the last six to ni ...
- Agency Forecasters See 'Resilient' Ad Economy Next Year
MAD, Steve McClellan - Monday, December 5, 2022
Despite macroeconomic concerns by some, GroupM, Magna and Zenith are forecasting mid-single-dig ...
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
MediaDailyNews, Joe Mandese - Monday, December 5, 2022
This year's retail media ad-spending estimates range from $39 billion at Zeni ...
- National TV Ads Forecast To Decline 6.4% In 2023, AVOD/OTT To Rise 32%
Television News Daily, Wayne Friedman - Monday, December 5, 2022
Magna projects a 4% decline in national TV network ad revenue ...
- U.S. Ad Consensus Falls Below +10% On GroupM, Magna Downgrades
MediaDailyNews, Joe Mandese - Sunday, December 4, 2022
GroupM slashed its U.S. ad growth projection to 7.1% from the 12. ...
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
RTBlog, Joe Mandese - Monday, December 5, 2022
If there is a positive angle to the deceleration of ad spendin ...
- Microsoft Trends Analysis Helps Marketers Reach Shoppers With New Year's Resolutions
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 29, 2022
Microsoft Advertising analyzed future trends to help marketers leverage online activity relat ...
- Local TV Forecast To Sink 15% To $18.5B In 2023, Core TV Ads Up 3%
Television News Daily, Wayne Friedman - Wednesday, November 30, 2022
All local TV-related advertising including linear, OTT and digital is forecast ...
- Global OTT SVOD, AVOD Revenues To Jump 55% By 2028
Digital News Daily, Karlene Lukovitz - Monday, November 28, 2022
SVOD projected to grow 28%, to $132 billion, versus 136% growth f ...
- Shoppers Spent More Than $9B Online On Black Friday
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, November 26, 2022
Despite higher prices for items from food to toys and electronics, consume ...
- Connected Video Devices Forecast To See Slower Growth As Smart TV Rises
Television News Daily, Wayne Friedman - Tuesday, November 22, 2022
The slowdown in connected video devices is largely due to slower grow ...
- IAB Buyers' Survey: CTV To Lead 2023 Ad Growth, At 14.4%, Linear To Dip 6.3%
Advanced TV Insider, Karlene Lukovitz - Friday, November 18, 2022
The contrasting ad spending projections reported by buyers sync with the opposi ...
- Ad Market Falls For 5th Consecutive Month In October, Defies Robust Agency Projections
MediaDailyNews, Joe Mandese - Wednesday, November 16, 2022
While the agency consensus currently projects 11.8% growth for 2022, our ind ...
- Local TV Advertising Forecast: Flat Overall, Broadcast TV Double-Digit Declines In 2023
TV Watch, Wayne Friedman - Friday, November 11, 2022
Long term, what's the plan for ads on local TV? Borrell Associat ...
- Local Advertising To Remain Mostly Flat In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
Borrell Research on Wednesday released data projecting that local advertising will experien ...
- GroupM Stands Pat On Ad Economy, Cites Q3 Media Earnings
MediaDailyNews, Joe Mandese - Monday, October 31, 2022
"We still end up in the mid-single-digit growth rate for this quart ...
- Why Twitter's Ad Outlook Is The Real Hellscape
RTBlog, Joe Mandese - Monday, October 31, 2022
"When you let go of the people who were responsible for keepi ...
- Political Ads Rising In Sports Programming: Viamedia
Television News Daily, Wayne Friedman - Monday, October 31, 2022
Political ad spend in sports programming will triple its previous revenue leve ...
- Composite Shows 16.5% Q3 Network Ad Decline, Warns Of 'Challenging Macros'
MediaDailyNews, Joe Mandese - Thursday, October 27, 2022
"The advertising environment is challenged as supply chain disruptions have restricted invento ...
- Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 26, 2022
Google announced updates on Wednesday to Performance Max to help advertisers furth ...
- Ipsos: Polls Will Be More Accurate In The Midterms, Give GOP A 3-Point Advantage
Marketing Politics Weekly, Joe Mandese - Tuesday, October 25, 2022
The bad news, Ipsos' Jackson said, is it will lead to ...
- AI, Urgency, Commerce, Community: What To Expect On Social In 2023
Social Media Insider, Colin Kirkland - Wednesday, October 26, 2022
AI, urgency, commerce, community: What To Expect On Social In 2023 ...