- Local U.S. Ad Forecast: +8.6% With Political, +2.2% Without
MediaDailyNews, Karlene Lukovitz - Monday, October 23, 2023
Digital media will lose one share point, dropping to 48% of loc ...
- Local U.S. Advertising To Grow 9% To $175.6B, Political Ads Sharply Higher
Television News Daily, Wayne Friedman - Monday, October 23, 2023
U.S. local advertising is projected to climb 8.6% to $175.6 billion ne ...
- Google Search: A Gross Margin Framework For Generative AI Modeling
Performance Marketing Insider, Laurie Sullivan - Thursday, October 12, 2023
Analysts at New Street Research have developed a framework to evaluate t ...
- Disney Road To D2C Profitability Delayed Until Late 2024: Analyst
Television News Daily, Wayne Friedman - Wednesday, October 11, 2023
Guggenheim Securities media analyst Michael Morris forecasts Disney's D2C business will po ...
- TV Ad Price Deflation Projected To Be Sustained, And Not Just For The U.S.
Planning & Buying Insider, Joe Mandese - Thursday, September 28, 2023
Even as Hollywood unions end their protracted strike, the long-term effects a ...
- Cable Ad Revenue To Decline 5% This Year, Niche Nets 'Vulnerable'
Television News Daily, Wayne Friedman - Wednesday, September 27, 2023
As linear cable TV network business continues its slow decline, national ...
- Samsung Ads, Epsilon Partnership Creates First-Party Data Custom Audiences
MediaDailyNews, Laurie Sullivan - Wednesday, September 27, 2023
The partnership creates an OTT-buying solution to deliver addressable connected TV f ...
- Local TV To Grow 11% To $23.8B In 2024: BIA Forecast
Television News Daily, Wayne Friedman - Friday, September 22, 2023
Local broadcast TV will see a modest 11% increase in 2024 ...
- Hybrid AVOD-SVOD Revenues To Triple By 2029, Disney Leads
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
Disney is projected to surpass Netflix. ...
- Instagram Ad Spend On Track To Surpass Facebook
MediaDailyNews, Karlene Lukovitz - Wednesday, September 20, 2023
With faster growth than Facebook, it's "only a matter of time" befo ...
- Magna Boosts U.S. Ad Outlook For 2023, 2024
MediaDailyNews, Joe Mandese - Monday, September 18, 2023
The IPG Mediabrands' forecasting unit cited strengthening U.S. economic indicators, reduced expectatio ...
- Network TV's Double Whammy: Flat Pricing, Declining Supply
Planning & Buying Insider, Joe Mandese - Monday, September 18, 2023
While ad demand is beginning to rebound again, the growth is almo ...
- Tech Titans Meet On Capitol Hill To Shape AI Regulation
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
Elon Musk, Mark Zuckerberg, Bill Gates and Sam Altman were among mo ...
- Local Ad Spending Forecast To Expand 4.4% To $157B In 2024
MediaDailyNews, Laurie Sullivan - Thursday, September 14, 2023
U.S. local advertising is forecast to grow 4.4% to $157.1 billion ...
- Influencer Grows In Influence, Set To Top $34B In Marketing Spend
MediaDailyNews, Joe Mandese - Tuesday, September 12, 2023
The U.S., which already accounts for more than three-quarters of the marke ...
- Welcome To The New Normalized: Brian Wieser Updates His U.S. Ad Model
MediaDailyNews, Joe Mandese - Wednesday, September 6, 2023
The bad news is his 2023 forecast comes in at nearly ha ...
- Warner Bros. Discovery Cuts EBITDA Forecast By Up To $500M, Citing Strikes' Impacts
MediaDailyNews, Karlene Lukovitz - Wednesday, September 6, 2023
But WBD raised its free cash-flow forecast due to a record-breaking b ...
- Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 24, 2023
Global ad spend is on track to grow 4.4% to $963.5 billi ...
- Hyper-Local TV News: Helping To Combat The Impact Of TV Station Cord-Cutting?
TV Watch, Wayne Friedman - Thursday, August 24, 2023
Can local TV streaming efforts find stable financial footing in a wor ...
- Holiday Flatline: Forecast Is For A 1% Increase In The U.S.
Email Insider, Ray Schultz - Wednesday, August 23, 2023
But an increasing number of consumers will use AI to make purcha ...
- Analyst: U.S. OTT Boom Years Are Over
MediaDailyNews, Karlene Lukovitz - Monday, August 21, 2023
Even FAST advertising is forecast to grow by a relatively modest ...
- Dentsu Loses Ground In Q2, Reduces 2023 Outlook To Flat At Best
MAD, Steve McClellan - Monday, August 14, 2023
The Americas region was down 7.4% in Q2 and down 6.2% f ...
- BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 15, 2023
Jim Yu has become executive chairman, appointing the company's COO Krish Kum ...
- Amazon Advancing AWS, Ads, Search Businesses
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 11, 2023
Amazon this year will make up 7.5% of the overall global digit ...
- Brands Grapple With Media-Mix Strategies As 2023 Ticks On
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 9, 2023
Scott Simonelli, CEO of audio research and analytics platform Veritonic, believes th ...
- U.S. Credit Rating Downgrade: How It Affects Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, August 6, 2023
The main risk is that it continues to drive up interest rate ...
- Roku's Long-Term Ad Growth Prospects - With Big Competition Coming?
TV Watch, Wayne Friedman - Monday, August 7, 2023
Roku is way ahead of some other platforms. But don't expect th ...
- Forecast: OOH Global Revenues To Surpass $40 Billion
MAD, Fern Siegel - Tuesday, August 1, 2023
This is the first time out-of-home revenue has exceeded other media. ...
- U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
Television News Daily, Wayne Friedman - Thursday, July 27, 2023
As TV and movie production costs and profitability challenges continue to increas ...
- What Are Prediction Markets And Why Should You Care?
MediaDailyNews, Ed DeNicola - Monday, July 24, 2023
The wisdom of crowds theory says that if you total people's insight ...