- PopCap Sells Video Games On Tippr
Online Media Daily, - Friday, July 29, 2011
PopCap, which turned down a $1 billion buyout offer from Zynga f ...
- Can Brands And Indie Games Play Nice?
Gaming Insider, Shankar Gupta - Friday, July 29, 2011
In roughly two days, independent game studio Addo Games will close o ...
- Nintendo Price Cut Acknowledges Competition
Marketing Daily, Aaron Baar - Thursday, July 28, 2011
"Clearly [sales are] part of it," David Cole, president of gaming mark ...
- Got Game: Angry Birds Gets Serious About Ads
Online Media Daily, Laurie Sullivan - Thursday, July 28, 2011
Rovio plans to add advertisements in games running on Google's Android a ...
- Mobile Gaming Revs Expected To Triple By '16
Marketing Daily, Aaron Baar - Wednesday, July 27, 2011
This development is spurred by the explosive growth in touchscreen smartphones ...
- Facebook Credits Going Mobile?
MoBlog, Mark Walsh - Thursday, July 28, 2011
Facebook appears to be taking another step toward extending its franchise ...
- SoBe Taps Iron Mike For Game
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 27, 2011
PepsiCo's SoBe has partnered with Mike Tyson's Main Event game in launchi ...
- Greenblatt To Mindshare Gaming Director
MediaDailyNews, Steve McClellan - Monday, July 25, 2011
With revenues and usage climbing steadily in the sector, WPP's Mindshare Nor ...
- Rumblefish Gives Advertisers Link To Music Licenses
Online Media Daily, Laurie Sullivan - Tuesday, July 26, 2011
Rumblefish released an application programming interface Tuesday giving software developers a pipeli ...
- Nascar Game Launches On Car Town
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 25, 2011
Nascar Pro Championship presented by Sprint coincides with TNT's coverage of 20 ...
- XBox Pushes Up Microsoft Revenue
Online Media Daily, - Friday, July 22, 2011
Microsoft's entertainment division, led by the XBox and Kinect business, grew sal ...
- Google+ Getting Games Stream
Around the Net In Online Marketing, Gavin O'Malley - Friday, July 22, 2011
In other Google+ news, it looks like Google's social network will so ...
- EA Buys Popcap
Gaming Insider, Josh Lovison - Friday, July 22, 2011
EA went ahead and acquired Popcap, a move that has been rumor ...
- Correction: Facebook Doesn't Share Revenue With Zynga
Online Media Daily, - Thursday, July 21, 2011
Zynga does not receive revenue share from the Facebook ad unit ne ...
- Monterey Bay Aquarium Gets Social
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, July 20, 2011
The Monterey Bay Aquarium has a new campaign, "Share the love." Besid ...
- CrowdStar: Watch Video, Earn Virtual Goods
Online Media Daily, - Tuesday, July 19, 2011
Online video ad firm Jun Group is partnering with social gaming provid ...
- In-Game Ad Platform Raises $4.2 Million
Online Media Daily, - Tuesday, July 19, 2011
In another sign of the growing virtual goods economy, in-game advertising start- ...
- 'Chuck' Star Envisions Hybrid TV Series / Video Game
Around the Net In Media, Phyllis Fine - Tuesday, July 19, 2011
Apparently, Zachary Levi doesn't just play a nerdy character on NBC's "Chuc ...
- Facebook Shares Ad Rev With Zynga
Around the Net in Online Marketing - Top of the News, Gavin O'Malley - Tuesday, July 19, 2011
Potentially boding well for Zynga -- and potentially not -- Facebook h ...
- Ad Nets Hungry For Premium Video Inventory
Online Media Daily, Erik Sass - Monday, July 18, 2011
Accusations that display ad networks have commoditized display ad inventory and driv ...
- Gamer Creates Business To Tap $13 Billion Virtual Goods Market
Online Media Daily, Laurie Sullivan - Tuesday, July 19, 2011
Live Gamer will launch Live Gamer Media to complement its ecommerce un ...
- 10 Video And Social Marketing Tips For Video Game Executives
Video Insider, David Murdico - Tuesday, July 19, 2011
Online video and social media marketing seem to be obvious choices f ...
- 'CivWorld' And Its Less-Than-Auspicious Launch
Gaming Insider, Shankar Gupta - Friday, July 15, 2011
"CivWorld," a social game based on the storied "Civilization" franchise, is n ...
- Ford Launches Major Racing Program. NASCAR? Not
Marketing Daily, Karl Greenberg - Thursday, July 14, 2011
"Millennials are the heart and soul of the business and there a ...
- Sony PlayStation Ramps Advertising Technology For Brands
Online Media Daily, Laurie Sullivan - Thursday, July 14, 2011
Sony's PlayStation Network, an online entertainment hub for all Sony PlayStation platfor ...
- Angry Birds Aims For 1 Billion Downloads
Around the Net In Online Marketing, Fern Siegel - Wednesday, July 13, 2011
With Rovio having already passed 250 million downloads of its various Ang ...
- Electronic Arts Buys PopCap Games
Around the Net in Online Marketing - Top of the News, Fern Siegel - Wednesday, July 13, 2011
Electronic Arts Inc, the video game publisher, is buying PopCap Games ...
- PlayJam Launches Game Service For Samsung Smart TV
Online Media Daily, - Tuesday, July 12, 2011
PlayJam, a social and casual games network, will roll out across Samsu ...
- Gaming Spending Increases
Marketing Daily, - Monday, July 11, 2011
Gaming is continuing to be a growth segment for consumers. ...
- Game Spending On Rise
Online Media Daily, - Monday, July 11, 2011
Gaming continues to be a growth segment for consumers. According to t ...