- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- The Rolling Stones Take Over Universal's 'Beat Galaxy' Music Hub In Roblox
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersi ...
- SpongeBob App Developer Settles Children's Privacy Charges In California
MediaDailyNews, Wendy Davis - Friday, June 21, 2024
The mobile app developer Tilting Point has agreed to pay $500,000 ...
- Waste Creative Spotlights Update To Clash Royal Game
Out to Launch, Fern Siegel - Monday, June 24, 2024
The Goblin Queen's Journey lets players access a new game mode, alongsi ...
- WhatsApp Campaign Tells Harrowing Escape Story, Wins Entertainment Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Grand Prix awards were also given in the entertainment sports (Xbox Gam ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost Live, Steve McClellan - Monday, June 17, 2024
The new partnership will elevate both companies' offerings in immersive gaming experience ...
- It Gets Better, Minecraft Creators Build 'Pride Village'
Marketing Daily, Danielle Oster - Monday, June 10, 2024
Over 35 content creators are building a lasting digital world for LGBT ...
- Associated Press Assigns Lottery Reporting, Ticket Sales To Jackpot.com
Publishers Daily, Ray Schultz - Thursday, June 6, 2024
Arrangement provides a lottery results feed to AP customers. ...
- New Call Of Duty Game Challenges 'Truth' In Global 'Lies' Campaign
MAD, Fern Siegel - Monday, June 3, 2024
Created by 72andSunny, "The Truth Lies" promotes the launch of the newe ...
- Amazon Loses Round In Facial Recognition Battle With Teen Gamer
MediaDailyNews, Wendy Davis - Thursday, May 30, 2024
A judge has recommended that an online gamer be allowed to proce ...
- Judge Sides With Online Casino In Video Privacy Battle
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
A federal judge has dismissed a lawsuit alleging that Caesars Entertainment violat ...
- YouTube Makes 'Playables' Games Available To All Users
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
YouTube's Playables "app store" of free, "lightweight, entertaining" games, launched to payi ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Hyper-Casual Games Draw A Third Of In-App Ad Share In Category
Publishers Daily, Ray Schultz - Thursday, May 23, 2024
Puzzle games are second and simulation games third. ...
- Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A federal appellate court on Tuesday declined to throw out lawsuits accusi ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
TVBlog, Adam Buckman - Wednesday, May 22, 2024
The latest plan to extend the "Jeopardy!" brand beyond the confines ...
- Sociable Sasquatch Promotes Online Gaming From Ontario Cave
Marketing Daily, Les Luchter - Friday, May 17, 2024
Casino Time created Big Fran "because who needs the socialization [of gamin ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
MAD, Fern Siegel - Tuesday, May 14, 2024
The Norwegian forward became the famous Barbarian King character as part ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- Roblox Reports Slowed User Growth, Stock Plummets
MediaDailyNews, Colin Kirkland - Thursday, May 9, 2024
Shares plummeted more than 20% in trading Thursday after Roblox cut i ...
- Somebody Had Balls When They Named This Quiz Show
TVBlog, Adam Buckman - Monday, May 6, 2024
Each episode of "The Quiz with Balls" features two families competing f ...
- Roblox Opens Up Video Ads To All Advertisers
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
Brands advertising on Roblox can now publish video ads for users ...
- LinkedIn Releases First Games On Mobile, Desktop
MediaDailyNews, Colin Kirkland - Wednesday, May 1, 2024
The move to add gaming to its platform will likely increase t ...
- Miracle-Gro: Make Your Garden Grow (Virtually)
MAD, Steve McClellan - Wednesday, April 24, 2024
The lawn and garden care company is launching a contest on farmi ...
- IAB, MRC Adopt Niantic 'Rewarded AR' Ads As Industry Measurement Standard
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The IAB and MRC guidelines account for interactive and immersive formats a ...
- Meta Opens Up Quest OS To Third-Party Hardware Makers
MediaDailyNews, Colin Kirkland - Tuesday, April 23, 2024
The operating system for Meta's Quest virtual-reality headsets can now be us ...
- Email Gamesmanship: New Tool Enables Discount Scratch-Offs
Email Insider, Ray Schultz - Thursday, April 18, 2024
Marketers can hide special offers behind peel-off layers, email marketing platform Litm ...