- Fantasy Sports Operator PrizePicks Kicks Off Football Season With Comic-Athlete Pairings
Marketing Daily, Danielle Oster - Tuesday, August 19, 2025
Comedian Adam DeVine appears with footballer Marshawn Lynch, both lamenting "failed" fa ...
- Samsung Targets Casual Gamers With Smart TV Gaming Channel
MediaDailyNews, Colin Kirkland - Tuesday, August 19, 2025
In an effort to convert passing viewing into playable game sessions, Samsu ...
- Roblox Tightens Safety Policies For Younger Users, Private Spaces
MediaDailyNews, Colin Kirkland - Monday, August 18, 2025
Roblox says it is applying its policy prohibiting romantic and sexual conte ...
- Activision Creates Fake Tech Company To Promote 'Call Of Duty' Game
Marketing Daily, Danielle Oster - Saturday, August 16, 2025
The launch of a tech company called The Guild was announced acro ...
- McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
The partnership will transform over 14,000 McDonald's restaurants in the U.S. in ...
- Samsung Wants A Piece Of Your Multitasking TV - Or Mobile? - Downtime
TV Watch, Wayne Friedman - Wednesday, August 6, 2025
Samsung started this up a year ago with games like "The Si ...
- Google Play Store Injunction Paused By Court
MediaDailyNews, Wendy Davis - Monday, August 4, 2025
"The injunction hobbles Google's ability to compete, inflicts reputational harms, increases securi ...
- Epic Prevails In Antitrust Fight With Google
MediaDailyNews, Wendy Davis - Thursday, July 31, 2025
Siding against Google, a federal appellate court on Thursday upheld a jury ...
- WTF Is YouTube Monetizing Now: 'Stronger Profanity'
MediaDailyNews, Colin Kirkland - Wednesday, July 30, 2025
YouTube has changed its ad revenue policies regarding the use of profani ...
- Spotify, Netflix Partner On 'Happy Gilmore' Game Promo
MediaDailyNews, Colin Kirkland - Thursday, July 24, 2025
The game, available exclusively in the Spotify app, invites players to conju ...
- Callen Creates Chaotic World For Mo.Co
Out to Launch, Fern Siegel - Thursday, July 17, 2025
Supercell has kicked off a new campaign for its latest RPG. ...
- Roblox Looks To Simplify IP Licensing Process With New Publisher Deals
MediaDailyNews, Colin Kirkland - Tuesday, July 15, 2025
Roblox has forged partnerships with Netflix, Lionsgate, Sega and Japanese publisher Kodansh ...
- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- Samsung Ads Helps Gaming Brands Find Users On Its CTV Platform
Television News Daily, Wayne Friedman - Thursday, July 10, 2025
Samsung Ads is offering an advertising product that targets mobile gamers w ...
- Dentsu: Gaming Is The New Social, Brands Remain Cautious
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
As younger cohorts flock to interactive gaming platforms like Roblox and Fortnit ...
- Keleops Acquires Gaming Firm Kotaku
Publishers Daily, Ray Schultz - Wednesday, July 2, 2025
The purchase helps drive Keleops' U.S. expansion. ...
- Audi Offers In-Motion Vehicle Gaming
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2025
The feature is now available in the Audi A5, Q5, A6, ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- FTC Refunds Millions To Unfairly Charged Fortnite Players
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
In its second round of refunds, the FTC announced this week th ...
- Meta Launches Xbox-Branded Quest Bundle For VR Gaming
MediaDailyNews, Colin Kirkland - Wednesday, June 25, 2025
Meta's partnership to design a limited-edition Quest headset bundle is a strateg ...
- Roblox To Reward Creators For Attracting Players
MediaDailyNews, Colin Kirkland - Tuesday, June 24, 2025
Roblox will reward creators for persuading players to partake in and retu ...
- RuPaul's New Mobile Game Partners With PFLAG For Pride Month Launch
Marketing Daily, Danielle Oster - Wednesday, June 18, 2025
The title's debut includes a link to download the game for fr ...
- Gamefam Brings FIFA's 2025 'Club World Cup' To Roblox
MediaDailyNews, Colin Kirkland - Friday, June 13, 2025
Gamefam has announced a playable Roblox launch dedicated to FIFA's upcoming Cl ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-Games
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- Microsoft Rolls Out AI Assistant To Xbox Game Play
MediaDailyNews, Colin Kirkland - Wednesday, May 28, 2025
Copilot, Microsoft's AI assistant, has already begun transforming its ad business. No ...
- Beard Papa's Joins With RPG Zenless Zone Zero For Sweet Gaming Collab
Marketing Daily, Teresa Buyikian - Tuesday, May 27, 2025
Gamers who purchase creme puff sets will also receive exclusive Zenless Zo ...
- Fortnite Invites Players To Perform Alongside Sabrina Carpenter's Avatar
MediaDailyNews, Colin Kirkland - Tuesday, May 27, 2025
From May 30-June 16, "Dance With Sabrina" will bring Fortnite players direct ...
- Apple's Epic Loss Directly Boosts Spotify Sales
MediaDailyNews, Colin Kirkland - Wednesday, May 21, 2025
Spotify says the changes will make for more seamless buying opportunities th ...
- Roblox Launches In-Game Commerce With Beauty Brand
MediaDailyNews, Colin Kirkland - Thursday, May 15, 2025
Roblox creators and brands can now sell physical real-world products directly ...
- Nissan Launches Retro Arcade-Style Game
Marketing Daily, Tanya Gazdik - Wednesday, May 14, 2025
Nismo Electric Racer Tokyo was developed in an 8-bit visual style a ...