- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- Bloomberg Turns To Play, Starts Weekly News Quiz
Publishers Daily, Ray Schultz - Thursday, March 27, 2025
Bloomberg has also announced the start of a marketing series. ...
- AI Predicts Gaming Behavior And Retention Rates
Data & Programmatic Insider, Laurie Sullivan - Monday, March 24, 2025
A report identifies trends and patterns expected to shape the gaming a ...
- Discord SDK To Make In-App Gaming Even More Social
MediaDailyNews, Colin Kirkland - Tuesday, March 18, 2025
Social-first messaging platform Discord, known for its niche communities, has launched ...
- Twitch Celebrates 'Legendary Women' For International Women's Day
Marketing Daily, Danielle Oster - Monday, March 10, 2025
The platform introduced a new "emote" -- animated emoji -- and highlight ...
- EA, Hazelight Studios Offer To Ship Gamers A Friend For New 'Split Fiction'
Marketing Daily, Danielle Oster - Wednesday, March 5, 2025
A "Friend's Pass" allows two gamers to play "Split Fiction" with o ...
- Why CTV Will Be The Next Big Game Platform: A Conversation With Phynd's Andre Swanston
Media 3.0, Colin Kirkland - Thursday, March 6, 2025
Phynd Founder Swanston explains why gamers are the most sought-after audience ...
- Microsoft Brand Agent Rolls Out In April, Powered By Copilot
MediaDailyNews, Laurie Sullivan - Wednesday, March 5, 2025
As a consumer talks with Microsoft Copilot, the Showroom Ads technology dynamical ...
- Dara Sanderson Joins Gannett As VP Of USA Today Play
Publishers Daily, Ray Schultz - Monday, February 24, 2025
Sanderson will develop new ideas for the portfolio of online puzzles a ...
- AppLovin Divesting Apps Business To Dig Into Ads, Ecommerce
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2025
AppLovin CEO Adam Foroughi announced this week that the company would dive ...
- In-Game Ads Can Help To Drive Purchase Consideration
Research Intelligencer, Rob Williams - Tuesday, February 11, 2025
Turning awareness into purchase intent requires brands to influence consumer decisions throu ...
- Paying For Video Games Affects Tolerance For Ads
Research Intelligencer, Rob Williams - Monday, February 10, 2025
The willingness to pay for games is associated with a preference f ...
- Privacy Brings Opportunity In App Installs
MediaDailyNews, Laurie Sullivan - Wednesday, February 5, 2025
A Mobile App Trends Report from Adjust, an AppLovin company, shows glob ...
- 'The Athletic' Extends The Connections Game To Sports
Publishers Daily, Ray Schultz - Wednesday, January 29, 2025
Connections: Sports Edition will debut on February 9 with a football-themed puz ...
- FanDuel Teases Manning Vs. Manning Super Bowl Showdown
Marketing Daily, Danielle Oster - Wednesday, January 22, 2025
The sports betting brand unveiled the second teaser for its Super Bo ...
- Consumers Spent $150B On In-App Purchases In 2024
MediaDailyNews, Laurie Sullivan - Wednesday, January 22, 2025
Across all publishers, 258,000 apps were downloaded per minute in 2024 f ...
- Twitch Partners With Top Games For 'Twitch Drops Fests 2025'
Marketing Daily, Danielle Oster - Tuesday, January 21, 2025
The streaming platform will offer exclusive in-game rewards for a variety ...
- Nintendo Switch 2's First Promotional Trailer Goes Viral
Marketing Daily, Danielle Oster - Sunday, January 19, 2025
The first trailer for Nintendo's upcoming successor to its hybrid handled h ...
- Broadcast TV Reaches 91% Of Streamers, Linear TV At 14% Ad Share
Advanced TV Insider, Wayne Friedman - Thursday, January 16, 2025
Although ad-supported streaming and digital platform businesses continue to show gains, ...
- Remaking Intel With AI Inside Campaign
Performance Marketing Insider, Laurie Sullivan - Monday, January 6, 2025
Intel needs a "renewed focus on creating world-class products," Co-Chief Exec Michel ...
- Epic Urges Court To Uphold Antitrust Victory Over Google
MediaDailyNews, Wendy Davis - Monday, December 30, 2024
"This case is a reckoning long overdue," Epic says in papers fil ...
- NFL Highlights Christmas Day Games Via New Roblox Launch
MediaDailyNews, Colin Kirkland - Tuesday, December 17, 2024
Starting Dec. 17, Roblox users can enter Netflix's "Nextworld" and "NFL Univer ...
- YouTube Tests Multiplayer 'Playables' Games
MediaDailyNews, Colin Kirkland - Tuesday, December 10, 2024
YouTube has made multiplayer games available within its "Playables" gaming platform, highlighti ...
- BetMGM Hires Rocket Mortgage Vet As CMO
Marketing Daily, Danielle Oster - Monday, December 9, 2024
Casey Hurbis joins the online sports gaming brand following marketing leadership stin ...
- Google Appeals Epic's Antitrust Victory Over Play Store Policies
MediaDailyNews, Wendy Davis - Wednesday, November 27, 2024
"This case involves an extraordinary attempt by a lone competitor to u ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Using An 'Unreal' Engine To Reinvent A Decade-Old Kids Product
Media 3.0, Colin Kirkland - Monday, November 25, 2024
By leveraging CGI and virtual production methods, the toy manufacturer took ...
- The Long Game, Why Dentsu Is Advising Clients To Play It
Media 3.0, Colin Kirkland - Thursday, November 21, 2024
As I read Dentsu's latest report about gaming, it seemed part manifest ...
- Monopoly Go! Debuts Global Brand Campaign, Celebrities Tout 'Friendship'
MAD, Fern Siegel - Tuesday, November 19, 2024
Jason Momoa, Keke Palmer and Chris Pratt dive into the Goville worl ...
- Roblox Bars Users Under 13 From Chatting Outside Of Gameplay
MediaDailyNews, Colin Kirkland - Monday, November 18, 2024
Roblox is no longer allowing users under age 13 to communicate direct ...