Toronto-based gaming and social-focused Vertiqal Studios has joined Dawn, a coalition of independent agencies working with marketers globally that was co-launched by industry veteran Bob Kantor and media agency Crossmedia in 2019. 

Vertiqal Studios, led by CEO Jon Dwyer, bills itself as the largest owner, operator, and content producer across North America’s gaming and lifestyle social media landscape.  

Working with blue chip brands like Coca-Cola Co., ESPN, Lionsgate, Samsung and more, it produces over 100 pieces of content daily and manages 130 channels across TikTok, Instagram and Snapchat in service to an audience of more than 52 million. 

“Today’s marketers are targeting culture, not just categories,” said Kantor, CEO of Dawn.  Vertiqal Studios, he added, “lives at the center of where modern audiences engage—with content, with creators, and with each other. Their gaming and lifestyle expertise adds a critical dimension to Dawn’s collaborative model of independent agencies.”