- Just Dance Includes Anti-Bullying Message
Marketing Daily, Aaron Baar - Tuesday, October 7, 2014
"While Just Dance reaches audiences of all ages, our core demographic ...
- Scooby Doo, Where Are You?: Gaming Is The New TV
Data and Targeting Insider, Steve Smith - Monday, October 6, 2014
A half century TV tradition of Saturday morning cartoons came to ...
- Smart TVs On The Rise In Connected TV World
MediaDailyNews, Wayne Friedman - Friday, October 3, 2014
Connected TV devices continue to climb worldwide -- with game console devic ...
- Twitch 'Legitimised' By Amazon Purchase
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Amazon's $970m (GBP585m) purchase of Twitch 'legitimised" the site in the ey ...
- Camelot To Launch 3D Augmented Reality 'Christmas Cash' Scratchcards
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
National Lottery operator Camelot has partnered with augmented reality start-up Blippar ...
- Coca-Cola Launches Wearable Fitness Tracker And Dance Game
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Coca-Cola has unveiled a mobile game Just Dance Now and released ...
- Digital Set-Top-Box Users Growing For Netflix
MediaDailyNews, Wayne Friedman - Friday, September 26, 2014
Digital set-top video players are becoming the way for consumers to vi ...
- Why Are Microsoft And Amazon Paying So Much For Minecraft And Twitch?
MAD London, Jason Mander - Thursday, September 25, 2014
The numbers are huge in gaming -- but so too are t ...
- Sony PlayStation TV Set For Mid-November UK Launch
Around the Net In MAD London, Sean Hargrave - Wednesday, September 24, 2014
Sony's PlayStation TV set-top box, which allows users to stream games a ...
- NEW! James Harden's 'Beard Guru' Helps Prepare Him For Face Scan Technology In NBA 2K 15
Out to Launch, Amy Corr - Friday, September 19, 2014
Gamers, put your best face forward in NBA 2K15, launching Oct. ...
- Gaming Now Dominated By Women And Smartphones
Around the Net In MAD London, Sean Hargrave - Wednesday, September 17, 2014
An IAB report has found that smartphones are now where the majori ...
- Let The Independence Vote Silence The Social 'Buzz' Gurus Forever -- Please!
London Blog, Sean Hargrave - Wednesday, September 17, 2014
Social media is at its worst when snake oil merchants claim bu ...
- PC Games Still Attract Crowds
Marketing Daily, Aaron Baar - Tuesday, September 16, 2014
Nearly half of all PC gamers had visited a Web site ...
- Amazon's Twitch, Disney, iHeartRadio Land On Google Chromecast
MediaDailyNews, Laurie Sullivan - Tuesday, September 16, 2014
Amazon's Twitch landed on Google Chromecast to make watching content on televisi ...
- Mortal Combat X Trailer 'Can't Be Stopped'
Out to Launch, Amy Corr - Wednesday, September 17, 2014
This is definitely the most violent video game ad I've ever see ...
- Bookies Agree To Ban 'Free Money' Bets Before 9 PM
Around the Net In MAD London, Sean Hargrave - Tuesday, September 16, 2014
TV gambling ads that offer punters "free money" if they sign ...
- 'Free Bet' Watershed Is A Red Herring, But Has The Gambling Industry Done Enough To Earn Self-Regulation?
London Blog, Sean Hargrave - Tuesday, September 16, 2014
The main bookmakers have come together to form the Senet Group, gambling ...
- I Love The '80s
Marketing Daily, Curtis Hougland - Tuesday, September 16, 2014
King Digital Entertainment raised $500 million in its public offering on t ...
- Microsoft Buys 'Minecraft' Owner Mojang for $2.5B
Around the Net in Video, P.J. Bednarski - Monday, September 15, 2014
Minecraft, which has notched about 50 million copies sold, will be purchas ...
- PewDiePie Will Start Streaming 'BroKen' on Major League Gaming
Around the Net in Video, P.J. Bednarski - Monday, September 15, 2014
Felix Kjellberg, who operates PewDiePie, YouTube’s most popular channel with ...
- Air Force Aims High With New National Effort
Marketing Daily, Karl Greenberg - Friday, September 12, 2014
Video assets include three spots as well as new video content, "Barri ...
- NEW! Fans Dive Into FIFA 15 Ad, 'Feel The Game'
Out to Launch, Amy Corr - Friday, September 12, 2014
Sports fans immerse themselves in their favorite games, and football fans di ...
- Will Microsoft Offer Xbox One Games Via Web Browsers?
Around the Net in Mobile, Gavin O'Malley - Thursday, September 11, 2014
Perhaps opening a new window for advertisers, Microsoft reportedly testing a cloud-bas ...
- Hhgregg, Colts Continue Stadium Engagement
Marketing Daily, Aaron Baar - Tuesday, September 9, 2014
"Hhgregg and the Indianapolis Colts have a strong partnership which includes in-pers ...
- Twitch CEO: Twitch One Big Native Ad Platform
Around the Net in Mobile, Gavin O'Malley - Tuesday, September 9, 2014
In essence, Twitch is one big native advertising platform for gaming brand ...
- Twitch Co-Founder Won't Let Amazon Change It
Around the Net in Video, P.J. Bednarski - Tuesday, September 9, 2014
Twitch’s co-founder Emmett Shear has defended the company in the wake ...
- You Gotta Spend It To Make It: Activision Earmarks $500 Million To Promote 'Destiny'
MAD, Larissa Faw - Friday, September 5, 2014
Activision is predicting that "Destiny" will become its next billion-dollar franchise. T ...
- Google, EA Partner To Help NFL Game Fans Create Custom Gif Ads in Real-Time
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 4, 2014
EA Sports has partnered with Google to promote its flagship Madden footba ...
- Buffalo Wild Wings Serves Up Sports Competition
Marketing Daily, Aaron Baar - Wednesday, September 3, 2014
"Buffalo Wild Wings is constantly working to create authentic and immersive spor ...
- Watching People Play Video Games Is Perfectly Normal For A Bunch Of Us
Around the Net in Video, P.J. Bednarski - Wednesday, September 3, 2014
"If you’re a middle-class American below the age of 35—that is, you were s ...