- BBH, PlayStation Dance With New Ad Campaign
MAD, Larissa Faw - Thursday, November 20, 2014
Sony is teaming with Bartle Bogle Hegarty (BBH) New York for "Greatne ...
- Top Game Makers Nurture A New Generation Of Developers
Around the Net in Mobile, Gavin O'Malley - Tuesday, November 18, 2014
The guys behind Candy Crush and Angry Birds are backing the ne ...
- Grand Theft Auto 5 Depicts Gameplay Murder Of A Prostitute (NSFW)
Around the Net in Video, P.J. Bednarski - Tuesday, November 18, 2014
The first person mode of the new "Grand Theft Auto 5" includ ...
- Is Gaming A Professional Sport? The Numbers Don't Lie
Marketing: Sports, Jim Yang - Tuesday, November 18, 2014
DotA, League of Legends and StarCraft II are not athletic endeavors typical ...
- Forget Fruitcake, Ohio Lottery Pitches New Tradition
Marketing Daily, Aaron Baar - Friday, November 14, 2014
Some holiday traditions (lights, stockings, family togetherness) are to be enjoyed, whi ...
- Sony Launching A TV Service--With No ABC, ESPN or Turner
Around the Net in Video, P.J. Bednarski - Thursday, November 13, 2014
Will consumers buy a TV content-delivery service that won't offer ABC, ESP ...
- Chromecast Adds Showtime, Starz And A Bunch Of Games
Around the Net in Video, P.J. Bednarski - Wednesday, November 12, 2014
...But you need to authenticate before you get to watch Showtime a ...
- ESA: Video Game Industry Benefiting From Mobile Apps
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, November 11, 2014
The U.S. computer and video game industry grew more than 9% fr ...
- Paddy Power Calls Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, November 10, 2014
Paddy Power, the controversial bookmaker, is reviewing its creative advertising account aft ...
- Machinima, After Some Missteps, Rebrands Itself
Around the Net in Video, P.J. Bednarski - Monday, November 10, 2014
There's a new logo and “Heroes Rise” is the new tagline f ...
- Fullscreen Grows Some Rooster Teeth, Acquires Austin Gamer
Online Video Daily, P.J. Bednarski - Monday, November 10, 2014
Fullscreen, now owned by a group fronted by The Chernin Group a ...
- Ubisoft Knows The Meaning Of A Close Shave
Marketing Daily, Aaron Baar - Thursday, November 6, 2014
An Edge rep tells "Marketing Daily," "The gaming community is extremely engag ...
- Gamified Ads Boost Engagement and Click-Through
Research Brief, Jack Loechner - Friday, November 7, 2014
According to a new study by Celtra, reported by VB Gamesbeat, game-li ...
- 'Call Of Duty: Advanced Warfare' Buzz Explodes On Social Media
Social Media & Marketing Daily, Gavin O'Malley - Wednesday, November 5, 2014
If the big social media buzz is any indication, "Call of Dut ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Thursday, November 6, 2014
Nintendo's Digital Engagement Rating increased 204%, driven by the Nintendo Direct Presentatio ...
- 'Call of Duty' Gives Power To The People
Marketing Daily, Aaron Baar - Friday, October 31, 2014
Activision Blizzard's "Call of Duty" is one of the biggest entertainment bran ...
- Fantasy App Makes Subdued, Bewigged Nash An MVP
Marketing Daily, Aaron Baar - Thursday, October 30, 2014
For its DailyMVP fantasy sports app, TopLine Game Labs has enlisted two-ti ...
- Word-of-Mouth Key For App Discovery
Mobile Marketing Daily, Mark Walsh - Thursday, October 30, 2014
People are more willing to pay for some types of apps th ...
- OpEd Piece Rails Against Gaming's Hostility To Women
Around the Net in Video, P.J. Bednarski - Wednesday, October 29, 2014
Writing on the op-ed page, Anita Sarkeesian, the executive director of Femini ...
- The Boxtrolls Launches Movie Tie-In App, 'Slide 'n' Sneak'
Out to Launch, Amy Corr - Wednesday, October 29, 2014
Random iPhone App of the week: The Boxtrolls launched its official mobi ...
- Domino's Teams Up With Xbox For Pizza Orders
Around the Net In MAD London, Sean Hargrave - Tuesday, October 28, 2014
Domino's Pizza is set to team up with Microsoft to install i ...
- Twitch Purchase And Poor Fire Sales Lead To Widening Amazon Losses
Around the Net In MAD London, Sean Hargrave - Monday, October 27, 2014
Amazon has reported a third-quarter net loss of $437m, compared to ...
- NEW! 'Friendly Competition' Awaits Two Gamers In Latest PlayStation Ad
Out to Launch, Amy Corr - Tuesday, October 21, 2014
When Taylor Swift sips Diet Coke, kittens multiply. Kmart shows its lo ...
- Sideswipes: Media Becomes The Newest Target Of A Dictator
MediaDailyNews, Katie Meier - Tuesday, October 21, 2014
Manuel Noriega, a real former dictator, is suing prominent video game compa ...
- Mobile Games Paving The Way For A New Advertising Paradigm
Mobile Insider, Steve Wadsworth - Thursday, October 16, 2014
Increasingly, consumers, developers and brands are turning to the rewarded model ...
- Blizzard Entertainment Consolidates NA Media Assignment With OMD
MAD, Steve McClellan - Tuesday, October 14, 2014
OMD already handled much of the assignment and now adds traditional med ...
- 72andSunny, Activision Prank Kids At Toys R Us
MAD, Larissa Faw - Wednesday, October 8, 2014
With a campaign tagline inviting kids to "capture evil" and "unleash good ...
- Is Mobile The Next Launch Pad For Entertainment IP?
MoBlog, Steve Smith - Thursday, October 9, 2014
With the cross-media success of Angry Birds and Cut The Rope, so ...
- Gaming Consoles Become Online Video Hub, Smart TVs Nip At Heels
Video Insider, Daisy Whitney - Wednesday, October 8, 2014
Keep your eyes on the game console. Well, a lot of consume ...
- Just Dance Includes Anti-Bullying Message
Marketing Daily, Aaron Baar - Tuesday, October 7, 2014
"While Just Dance reaches audiences of all ages, our core demographic ...