- Mattel Is On A Serious Roll
Marketing Daily - Top of the News, Thom Forbes - Monday, April 29, 2013
When Barbie whips out her iPad and gazes into her Barbie Digit ...
- Sanders Wins EA Cover Vote
Marketing Daily, Aaron Baar - Thursday, April 25, 2013
The cover athlete for the 25th anniversary of EA Sports's Madden franchi ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- Pizza Hut Adds Ordering App To Xbox
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, April 23, 2013
Physical activity amongst gamers is taking another hit as they no long ...
- Younger Consumers Seek Good Brand Experience
Marketing Daily, Karl Greenberg - Monday, April 22, 2013
Said Nancy Smith, founder and CEO of Analytic Partners: "No longer a ...
- Google Prepping Game Center?
Around the Net In Online Marketing, Gavin O'Malley - Friday, April 19, 2013
Appealing to gamers of all ages, Google is reportedly preparing to laun ...
- Lionsgate Feeds Hunger Games With Digital Game
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 18, 2013
Lionsgate has partnered with Internet Explorer to launch TheHungerGamesExplorer.com site to promo ...
- Mazda Warp-Drives Into 'Star Trek'
Marketing Daily, Karl Greenberg - Tuesday, April 16, 2013
The campaign spotlights the revamped 2014 Mazda6 and Mazda's SkyActiv powertrain technolog ...
- Dodge Drives Into Sci-Fi Symbiosis
Marketing Daily, Karl Greenberg - Monday, April 15, 2013
Dodge Charger is driving down the middle of a road with digit ...
- Sky Go Goof Leaves Mad Men Fans Angry
Around the Net In OMD Europe, Nina Lentini - Sunday, April 14, 2013
Sky has been left red-faced after its much hyped premiere of t ...
- McDonald's Intros Skylanders Happy Meal Promotions
Marketing Daily, Karlene Lukovitz - Wednesday, April 10, 2013
Between April 12 and May 2 (while supplies last), each Happy Me ...
- Follow The App Money And It Still Leads Mainly To Apple... And Games
MoBlog, Steve Smith - Tuesday, April 9, 2013
More than three-quarters of app revenue worldwide comes from Apple iOS device ...
- Game Of Thrones Illegal Downloads Breaks Record
Around the Net In OMD Europe, Nina Lentini - Thursday, April 4, 2013
International fans of Game of Thrones have been so eager to s ...
- Disney Closes Video-Game Division LucasArts
Around the Net In Media, Phyllis Fine - Thursday, April 4, 2013
Disney, which recently bought Lucas Films, is closing LucasArts, the company's video-ga ...
- 45% Of Rovio Revenues Now In Merchandise, Not Games
Around the Net In OMD Europe, Nina Lentini - Wednesday, April 3, 2013
Angry Birds games attracted 263m monthly active players in December 2012, helpi ...
- Musing Mobility: Searching For Mobile's Media
Mobile Insider, Steve Smith - Thursday, April 4, 2013
It's time we started thinking about mobile platforms and the concept ...
- Game On: Aegis Acquires Beijing WonderAd
Online Media Daily, Steve McClellan - Wednesday, April 3, 2013
Aegis Media has acquired Chinese digital planning and buying agency Beijing Wond ...
- Mobility Matters: Resenting The Prison Of The Single Screen
Mobile Insider, Steve Smith - Tuesday, April 2, 2013
Every new medium calls attention to the inadequacies of its predecessor. ...
- Can Current Events Change The Tide?
Engage:Moms, Donna Sabino - Friday, March 29, 2013
The heinous events that took place in Newtown, Conn., on Dec. 1 ...
- Kia Does Interactive Dunk With Blake Griffin
Marketing Daily, Karl Greenberg - Thursday, March 28, 2013
Kia has crossed the court a few times with NBA All-Star Bla ...
- Amlogic, PlayJam Team To Extend Games Network
MediaDailyNews, Fern Siegel - Wednesday, March 27, 2013
Amlogic, which provides embedded solutions to the TV industry and PlayJam team ...
- Decoding Gamers - It's Social
Engage:Moms, Maryanne Conlin - Wednesday, March 27, 2013
Highlights from the State of The American Mom report were released ju ...
- Games.com Adds Developer's Service To AOL
Online Media Daily, Gavin O'Malley - Wednesday, March 27, 2013
Continuing an aggressive expansion, Games.com is slated to officially launch an automat ...
- Tablet Gaming Is Hacking And Slashing Other Platforms
MoBlog, Steve Smith - Tuesday, March 26, 2013
Gaming on tablets is so compelling that it not only is t ...
- Local Markets Help Game Marketers
Marketing Daily, Aaron Baar - Thursday, March 21, 2013
When talking about gaming, markets such as Terre Haute, Ind.; Rockford, Ill ...
- Men Outspend Women In Free-To-Play Games
Online Media Daily, Mark Walsh - Thursday, March 21, 2013
Men are three times more likely than women to make in-game purchas ...
- Mobile Gaming, Social Networking Peak During TV Prime Time
Online Media Daily, Mark Walsh - Wednesday, March 20, 2013
People spend the most time playing mobile games and using their devic ...
- EA CEO Riccitello Steps Down
Marketing Daily, Aaron Baar - Monday, March 18, 2013
Amid expected disappointing earnings, Electronic Arts CEO John Riccitello is leaving t ...
- Digital Video Usage Grows On Gaming Consoles
MediaDailyNews, Wayne Friedman - Friday, March 15, 2013
Consumers with consoles such as PlayStation 3, Wii, and Xbox 360 spe ...
- Be The Brand 'Hero' Of Social, Mobile Games
Marketing Daily, Ari Brandt - Thursday, March 14, 2013
To align with consumer preferences and put users in control of the ...