- Whataburger Gets Fortnite Fans Playing Breakfast-In-Bed, Burger-Themed Games
Marketing Daily, Teresa Buyikian - Friday, July 12, 2024
Whataburger has joined forces with the game to create a themed Fortni ...
- Honda Advances Relationship With Gaming Community
Marketing Daily, Tanya Gazdik - Monday, July 15, 2024
The activation includes a multi-episode "Chat's Civic Mods" interactive segment featuring t ...
- Sandbox VR, Danny Trejo Recruit Gamers For Zombie Apocalypse
Marketing Daily, Danielle Oster - Thursday, July 11, 2024
The actor stars in a summer campaign promoting the immersive VR gami ...
- Meta To Allow Children To Chat In Virtual Reality
MediaDailyNews, Colin Kirkland - Thursday, July 11, 2024
Meta will give preteens the ability to connect in chats and dire ...
- 'Borderlands' AR Arrives At White Castle With New Lionsgate Deal
Marketing Daily, Teresa Buyikian - Tuesday, July 9, 2024
The burger chain has partnered with Lionsgate on a promo for t ...
- Epic Games Store In EU Blocked Again By Apple
MediaDailyNews, Colin Kirkland - Friday, July 5, 2024
Epic Games called the tech giant's rejection "arbitrary, obstructive, and in violati ...
- Meta Looks To Bring Generative AI Into Metaverse Gaming
MediaDailyNews, Colin Kirkland - Tuesday, July 2, 2024
Meta is attempting to develop a generative AI strategy for its virtu ...
- Piano Man: Neil Patrick Harris Promotes Golden Nugget Online Gaming
MAD, Fern Siegel - Monday, July 1, 2024
The company said the campaign wants to "infuse an optimistic tone wi ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- Roblox Tests In-Game Commerce With e.l.f. Beauty Product Launch
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
Walmart will power e.l.f.'s new virtual kiosk, where U.S. visitors can purcha ...
- The Rolling Stones Take Over Universal's 'Beat Galaxy' Music Hub In Roblox
MediaDailyNews, Colin Kirkland - Wednesday, June 26, 2024
The Rolling Stones are entering the metaverse with "Beat Galaxy," UMG's immersi ...
- SpongeBob App Developer Settles Children's Privacy Charges In California
MediaDailyNews, Wendy Davis - Friday, June 21, 2024
The mobile app developer Tilting Point has agreed to pay $500,000 ...
- Waste Creative Spotlights Update To Clash Royal Game
Out to Launch, Fern Siegel - Monday, June 24, 2024
The Goblin Queen's Journey lets players access a new game mode, alongsi ...
- WhatsApp Campaign Tells Harrowing Escape Story, Wins Entertainment Grand Prix
MediaPost Live, Steve McClellan - Wednesday, June 19, 2024
Grand Prix awards were also given in the entertainment sports (Xbox Gam ...
- Xbox CMO Jerret West Joins Roblox
MediaDailyNews, Colin Kirkland - Tuesday, June 18, 2024
Jerret West is leaving Xbox to become the new CMO and he ...
- Stagwell, Anzu To Partner On New In-Game Ad Experiences
MediaPost Live, Steve McClellan - Monday, June 17, 2024
The new partnership will elevate both companies' offerings in immersive gaming experience ...
- It Gets Better, Minecraft Creators Build 'Pride Village'
Marketing Daily, Danielle Oster - Monday, June 10, 2024
Over 35 content creators are building a lasting digital world for LGBT ...
- Associated Press Assigns Lottery Reporting, Ticket Sales To Jackpot.com
Publishers Daily, Ray Schultz - Thursday, June 6, 2024
Arrangement provides a lottery results feed to AP customers. ...
- New Call Of Duty Game Challenges 'Truth' In Global 'Lies' Campaign
MAD, Fern Siegel - Monday, June 3, 2024
Created by 72andSunny, "The Truth Lies" promotes the launch of the newe ...
- Amazon Loses Round In Facial Recognition Battle With Teen Gamer
MediaDailyNews, Wendy Davis - Thursday, May 30, 2024
A judge has recommended that an online gamer be allowed to proce ...
- Judge Sides With Online Casino In Video Privacy Battle
MediaDailyNews, Wendy Davis - Tuesday, May 28, 2024
A federal judge has dismissed a lawsuit alleging that Caesars Entertainment violat ...
- YouTube Makes 'Playables' Games Available To All Users
MediaDailyNews, Colin Kirkland - Tuesday, May 28, 2024
YouTube's Playables "app store" of free, "lightweight, entertaining" games, launched to payi ...
- 'Walmart Realm' Invites Users To Shop In Creator-Curated Virtual Worlds
MediaDailyNews, Colin Kirkland - Thursday, May 23, 2024
The products being featured align with each virtual store's unique theme ...
- Hyper-Casual Games Draw A Third Of In-App Ad Share In Category
Publishers Daily, Ray Schultz - Thursday, May 23, 2024
Puzzle games are second and simulation games third. ...
- Appeals Court Punts On Online Gamblers' Suits Against Tech Platforms
MediaDailyNews, Wendy Davis - Tuesday, May 21, 2024
A federal appellate court on Tuesday declined to throw out lawsuits accusi ...
- Amazon Upfront Content Coup: Streaming-Only 'Jeopardy!' Spinoff
TVBlog, Adam Buckman - Wednesday, May 22, 2024
The latest plan to extend the "Jeopardy!" brand beyond the confines ...
- Sociable Sasquatch Promotes Online Gaming From Ontario Cave
Marketing Daily, Les Luchter - Friday, May 17, 2024
Casino Time created Big Fran "because who needs the socialization [of gamin ...
- Entertainment Bundles: Consumers Want More Than Just Video
Television News Daily, Wayne Friedman - Monday, May 20, 2024
Consumers - especially young consumers - want streaming "bundles" to be mo ...
- Soccer Star Haaland Kicks Off 'Clash of Clans' Campaign
MAD, Fern Siegel - Tuesday, May 14, 2024
The Norwegian forward became the famous Barbarian King character as part ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...