- Lemonade's First Branding Campaign Comes With AI Data
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 10, 2023
The insurance company released its first brand campaign in the United Stat ...
- Body Shop, Google, Paramount Gear Up For Gen Z Voter Drives
Marketing Daily - Top of the News, Sarah Mahoney - Monday, July 10, 2023
A common reason Gen Z doesn't vote? They don't know how. Bran ...
- YouTube Launches Gen Z Music Lineup Tool With Surprising Twist
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 7, 2023
Google launched the Gen Z Music lineup tool this week aimed ...
- Amazon Still Overpowers Google, TikTok Declines, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 30, 2023
Where do online shoppers start product searches and where do people g ...
- Unilever Partners With TikTok On #CleanTok Trend
Digital News Daily, Colin Kirkland - Friday, June 23, 2023
Unilever and TikTok have announced a global #CleanTok partnership that aims ...
- Shopping Trends Report Shows Change In Spending Behavior In 2023
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 19, 2023
Wildfire Systems, a fintech platform that powers reward programs, and research fi ...
- Tech Purchases Are Taking More Time And Involving More People, Study Finds
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most IT decision makers agree that the technology purchasing process is becomi ...
- Gen Z Demands Marketing That Reflects Diversity And Inclusion: Study
Email Marketing Daily, Ray Schultz - Monday, June 19, 2023
Most Gen Zers believe media does a good job of reflecting the ...
- Gen Z's Love-Hate Struggle With TikTok Rabbit Holes
Marketing Daily - Top of the News, Sarah Mahoney - Monday, June 12, 2023
A deep dive into college students' behavior reveals pain, pleasure and pan ...
- Gen Z's Wish List: Mental Health Messages, Job Success, Way Less Debt
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, June 7, 2023
New retail research from ICSC details what younger shoppers expect from the ...
- 59% Of Gen Z, 49% Of Millennials Will Give A Brand 3 Chances Before Abandoning It
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 7, 2023
Coveo Solutions, which supports the application of AI for enterprises and intellige ...
- Netflix Would Lose Younger Subscription Owners Due To Less Free Password Sharing, Study Finds
Television News Daily, Wayne Friedman - Tuesday, May 30, 2023
Netflix could take a big loss among young subscription-owners in the shi ...
- New Mustang Dark Horse Geared Toward Younger Consumers
Marketing Daily, Tanya Gazdik - Monday, May 22, 2023
Ford used Epic Games' Unreal Engine to create the high definition ...
- The Washington Post Targets Younger Readers With Venmo Payment Offer
Publishers Daily, Ray Schultz - Thursday, May 18, 2023
Post is letting subscribers pay with their Venmo mobile payment account. ...
- Gen Z's Shopping List: Polite Robots And Cash-Free Checkout
Retail Insider, Sarah Mahoney - Wednesday, May 17, 2023
New research from Klarna explores a world full of 40-year-old Gen ...
- Amazon Leads In Fake Reviews As Consumer Trust Continues To Erode
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 12, 2023
Sixty-three percent of U.S. consumers surveyed said they are more concerned abo ...
- Gen Z Couples Embrace Cohabitating
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 10, 2023
Gen Z couples are moving in together at record rates, and savi ...
- Mobile During Streaming Is Key To Reaching Gen Z
Video Insider, Karlene Lukovitz - Tuesday, May 9, 2023
Gen Z's unique, multiscreen ways of engaging with TV offer advertisers n ...
- With BookTok and Gen Z, ThriftBooks Builds Relevance
D2C Insider, Sarah Mahoney - Sunday, May 7, 2023
The largest independent used online bookseller keeps finding new ways to ke ...
- The Zfront
MediaPost Live, Joe Mandese - Monday, May 8, 2023
That may be an apt way to describe a new report releas ...
- Social Media Ads Have Biggest Effect On Gen Z Consumers
Research Intelligencer, Rob Williams - Thursday, May 4, 2023
Younger consumers favor ads that are entertaining rather than educational. About 7 ...
- Men's Wearhouse Installs AR Mirrors
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, April 30, 2023
Men’s Wearhouse is working with Snap to test augmented reality mirrors in a pilot launchi ...
- YouTube Launches Gen Z Music, And Trending Music On Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 26, 2023
YouTube is launching two music packages powered by AI, to match bran ...
- Gen Z Shopping: 79% Originates On Social Media, Study Shows
Digital News Daily, Colin Kirkland - Friday, April 21, 2023
LTK's 2023 Gen Z Shopper Study shows that the majority of G ...
- Gen Z Is Still Spending Despite Economic Fears, Email Is King In U.S., U.K.
Email Marketing Daily, Ray Schultz - Thursday, April 20, 2023
Over half of U.S. consumers are reducing their discretionary spending, and so ...
- Uproar About Trans Influencer Masks Nike's Real Gender Problem
Marketing Daily, Sarah Mahoney - Thursday, April 13, 2023
Noise about Nike's collaboration with Dylan Mulvaney will blow over momentarily. Wh ...
- Gen Z And Millennial Beauty Shoppers Are Price-Conscious Above All Else, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, April 13, 2023
Consumers will wait to buy even if they risk the item goi ...
- Vans Taps 'Creative Voyagers' To Reverse Sales Slump
Marketing Daily, Sarah Mahoney - Friday, April 7, 2023
With a new brand platform that stars athletes, artists and musicians focus ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European Markets
Digital News Daily, Colin Kirkland - Thursday, April 6, 2023
After renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- For Teens, TikTok, Lululemon Slip While Make-up, UGG Gain
Marketing Daily, Sarah Mahoney - Wednesday, April 5, 2023
Piper Sandler's semiannual survey also sees a shake-up in footwear. And t ...