- Generational Divide Patterns Show Loyalty, Rewards Strategies
Performance Marketing Insider, Laurie Sullivan - Thursday, April 6, 2023
Merkle's report draws comparisons from pre- and post-pandemic data and shows t ...
- Suspicious Minds: America's Distrust Of Sustainability Claims Increasing
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, April 5, 2023
All that money brands spend on planet-friendly messaging? America isn't buying i ...
- Shelving Products: CPG, Beauty, OTC Health Sectors See Reduction In Consumer Spending
Email Insider, Ray Schultz - Tuesday, April 4, 2023
Inflation causes reductions in consumer spending, but Gen Z and Boomers a ...
- Zigazoo Names Ashley Mady As President Of Zigazoo Kids
Publishers Daily, Ray Schultz - Tuesday, April 4, 2023
Zigazoo offers a 'safe' social network and app for Gen Z a ...
- As Gen Z Sweats Their Finances, P&G Offers #SecretMoneyMoves
Marketing Daily, Sarah Mahoney - Thursday, March 30, 2023
The deodorant brand's educational campaign aims to teach 1 million young wom ...
- Well-Read Purpose: Inside Patagonia's Growing Book Business
Retail Insider, Sarah Mahoney - Wednesday, March 29, 2023
In a world of TikToks, long-form content is less common. But f ...
- Dickies, Ford Partner For Workwear Aimed At Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, March 26, 2023
Dickies and Ford are partnering for a line of workwear with input fr ...
- LGBTQ+ Consumers Less Satisfied With Their Advertising Portrayals
Marketing Daily, Tanya Gazdik - Saturday, March 25, 2023
The report cited some companies effectively connecting with this consumer group, includi ...
- Why Social Is The New Search For Gen Z
Search & Performance Marketing Daily, Ottavio Nava - Monday, March 27, 2023
Many Gen Zers are turning to video and image apps, TikTok a ...
- Nike Pivots To Bigger Bets On Gen Z
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, March 22, 2023
With sales and earnings that topped expectations, the athletic giant is rea ...
- The 'Ouch' Economy: Most Age Groups Are Cutting Back On Spending
Email Insider, Ray Schultz - Tuesday, March 21, 2023
Gen Z is least likely to be cutting back on entertainment, Jung ...
- Ad-Blocking Consumers Influence Purchase Decisions, Magna Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 20, 2023
Google has always been against featuring more ads or paid promotional materi ...
- Research: How Millennials Are Rewiring American Families
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, March 16, 2023
Saatchi & Saatchi plunges into the domestic lives of young parents, explaini ...
- Carhartt Tempts Gen Z With Dream Job: National Parks
Marketing Daily, Sarah Mahoney - Tuesday, March 7, 2023
While most people associate the workwear brand with hardhats and hammers, t ...
- Victoria's Secret: Rethinking Pink, Inclusive Marketing And The Fashion Show Comeback
Marketing Daily - Top of the News, Sarah Mahoney - Monday, March 6, 2023
The mall retailer, still No. 1 in the intimates biz, is fortifyi ...
- Creative Services Professionals Are Most Concerned About AI
Data & Programmatic Insider, Laurie Sullivan - Monday, March 6, 2023
Market and audience research firm GWI found that in advertising, 22% a ...
- Roots' New 'Sports Metaverse' Partnership Aims For Gen Z Crowd
Digital News Daily, Colin Kirkland - Friday, March 3, 2023
The partnership allows Roots customers to shop the brand's apparel and accessori ...
- Gen X, Gen Z Vary Widely In Their Customer Service Demands, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, March 2, 2023
Gen X shoppers demand channel choices and rewarding customer care experiences mo ...
- Can New Ads Cure Tinder's Troubles?
Marketing Daily, Sarah Mahoney - Tuesday, February 28, 2023
With its first-ever global brand campaign, Tinder wants its groove back. Th ...
- Silk Nextmilk Ads Target Gen Z, Promote Plant-Based Product
MAD, Fern Siegel - Wednesday, February 22, 2023
The newest faces of Silk Nextmilk are Brooklyn Peltz Beckham, Ella Bl ...
- TV's Existential Challenge: Gen Z's View Time About Half Of Older Generations'
Digital News Daily, Karlene Lukovitz - Tuesday, February 21, 2023
Younger viewers confirm that they spend more time on gaming and short-fo ...
- Attention Spans: California, Pennsylvania, Illinois Residents Have The Shortest
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 21, 2023
Brands see smartphones as a lifeline, while others see them as ...
- How Brands Can Find Metaverse Success On Roblox
Marketing Insider, Aaron Paquette - Sunday, February 19, 2023
One idea: Host virtual activities for "IRL" prizes. ...
- Gen Z Rewrites Weddings As Pandemic Bottlenecks Fade
Marketing Daily, Sarah Mahoney - Wednesday, February 15, 2023
Just 7% of couples who married in 2022 say COVID impacted the ...
- Why Video Is The New Go-To For Dating Apps
Social Media Insider, Colin Kirkland - Wednesday, February 15, 2023
After people were separated by the pandemic, video-fueled connections became essential, effective ...
- Service Allows Readers To Break Paywalls, Access Articles
Publishers Daily, Ray Schultz - Sunday, February 12, 2023
Zeitte calls itself a "Spotify for news," seeking to lure Gen ...
- U.S. Navy Targets Gen Zs At Super Bowl LVII Experience
MAD, Fern Siegel - Thursday, February 9, 2023
The creative targets 17- to-24-year-olds who may not know the opportunities a ...
- Hootsuite Workbook, Integrations Aim To Help Social Marketers With 'Writer's Block'
Digital News Daily, Colin Kirkland - Monday, February 6, 2023
A Hootsuite survey found that a third of its social-marketer customer cit ...
- Older? Sure. Wiser? Debatable.
Media Insider, Gord Hotchkiss - Tuesday, January 24, 2023
If only one generation could vote, and if everyone's future depended ...
- Lancome Commits To Gen Z With New Global Ambassador Emma Chamberlain
Digital News Daily, Colin Kirkland - Friday, January 20, 2023
Fashion icon Chamberlain will lead the brand's "Be Yourself Movement" via ...