- Morning Brew Acquires Our Future, Short-Form Video Producer
Publishers Daily, Ray Schultz - Sunday, January 15, 2023
Our Future reaches Gen Z across several social media platforms. ...
- Young Media Consumers Still Taking Small Media Bites: Is Netflix Waiting For Them?
TV Watch, Wayne Friedman - Tuesday, January 10, 2023
Young media consumers' high usage of short-form video content on social med ...
- How Reddit Predicts Consumer Trends For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2023
Reddit wants to help brands predict the future - for example, wh ...
- The GO Vibe: Committing To Cleaner Closets
Marketing Daily, Sarah Mahoney - Thursday, December 29, 2022
For Goodwill Industries -- and thrifters everywhere -- "Get Organized" month ...
- With Pop-Ups And Perks, David's Bridal Looks For Prom Dates
Marketing Daily, Sarah Mahoney - Wednesday, December 21, 2022
A new loyalty program offers kids the chance to earn a scholarsh ...
- Le Creuset Woos Young Cooks With Pop-Culture Tie-Ins
Marketing Daily, Sarah Mahoney - Wednesday, December 14, 2022
The pricey cookware brand looks to build relevance with millennial and G ...
- Meghan Trainor, E.L.F., Weather Channel Forecast A Glow Storm
Marketing Daily, Sarah Mahoney - Tuesday, December 13, 2022
Sure, she could have her Gucci on. But for this cosmetic campaig ...
- Gen Z Regards Vehicle As 'Third Space'
Marketing Daily, Tanya Gazdik - Wednesday, December 7, 2022
A third space is defined as a place outside of work a ...
- How Brands Can Find Metaverse Success On Roblox
Marketing Insider, Aaron Paquette - Wednesday, December 7, 2022
One idea: Host virtual activities for "IRL" prizes. ...
- Ecommerce Plays Big Role In Gen Z, Millennial Snacking
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 1, 2022
Both cohorts place major online retailers like Amazon as a go-to sour ...
- Gen Z Gives Up Drinking
Marketing Insider, Aaron Paquette - Wednesday, November 23, 2022
How to better connect with this sober generation? For one, find wa ...
- Consumers Are Eager To Support Small Businesses, Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, November 22, 2022
Food and drink taste better when they are from a small busines ...
- Gen Z On A Spree: They're Spending More On Holiday Gifts Than Any Other Group
Email Insider, Ray Schultz - Monday, November 21, 2022
Gen Zers plan to purchase $1,484 in gifts, beating out millennials a ...
- Gen Z Is Now The Hottest Podcast Audience: Study
Publishers Daily, Ray Schultz - Wednesday, November 16, 2022
And podcasts are the fastest-growing spoken word audio platform, NPR reports. ...
- IGNITE, Le Truc Activate Gen Z's Political Engagement Post-Election
MAD, Fern Siegel - Friday, November 11, 2022
Part of the campaign is the "No Masters Class by IGNITE serie ...
- Gen Z Seeks To 'BeReal' Online
Marketing Insider, Aaron Paquette - Thursday, November 10, 2022
What can brands learn from the success of the app BeReal? F ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- 80% Of Gen Z Shoppers Plan To Use Social Media For 2022 Holiday Gift-Buying
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
SimplicityDX's report highlights Gen Z's use of social media and shopping expectatio ...
- PSAs Encourage Young People To Talk About Mental Health Issues
Marketing Daily, Les Luchter - Wednesday, October 26, 2022
Spots take "a frank look at how the pressures of racism, masculini ...
- Hyundai Reaches Younger Audience With Festival Activation
Marketing Daily, Tanya Gazdik - Tuesday, October 25, 2022
The Hyundai Ioniq 5 electric vehicle on display was converted into ...
- Boston Globe Media Debuts Hyper-Local Product For Younger Readers
Publishers Daily, Ray Schultz - Tuesday, October 25, 2022
"The B-Side" will deliver curated hyper-local content via email and social. ...
- Report: GenZ Sports Fans Watch One Game Per Month, Or Less, On Live Linear TV
Mediapsssst, Richard Whitman - Friday, October 21, 2022
And when they do tune in to a game, guess what th ...
- Surprise: Older People Care More About Brand Purpose Than Gen Z
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
While purpose matters to all age groups, Gen X watches most closel ...
- Inflation Burnout: Younger Consumers Are Fed Up With Hearing About It
Email Insider, Ray Schultz - Friday, October 14, 2022
Boomers and Gen X are more concerned with inflation, Scorpion reports. ...
- The News Movement, Social News Product For a Young Audience, Launches In U.S.
Publishers Daily, Ray Schultz - Wednesday, October 12, 2022
The news service made its debut in the UK,, and has be ...
- Top Teen Brands: Converse, Ryan Reynolds, Hey Dude
Marketing Daily - Top of the News, Sarah Mahoney - Wednesday, October 12, 2022
Nike, Lululemon and e.l.f. also reign in Piper Sandler's latest survey, wi ...
- Most Consumers Will Share Email Address For Coupons: Study
Email Marketing Daily, Ray Schultz - Monday, October 10, 2022
Email is a top channels for finding out about coupons -- seco ...
- Gen Z Prefers Tech Brands
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, October 6, 2022
YouTube, Google and Netflix are the top brands according to Gen ...
- How Older Brands Stay Relevant To Gen Z
CPG Insider, Steve Ellwanger - Friday, October 7, 2022
Gen Z-ers grew up with brands like Coca-Cola and Oreos that evo ...
- Gen Z Belongs To 12 Emerging Subcultures, Study Finds
Email Marketing Daily, Ray Schultz - Monday, October 3, 2022
For example, the Gaming segment includes a group called Gamer Girls, Horiz ...