- Levi's, Patagonia, REI Step Up Gen Z Voter Efforts
Marketing Daily, Sarah Mahoney - Wednesday, September 28, 2022
Brands look to play a bigger role in voter-turnout efforts. ...
- Levi's Campaign Reinforces Gen Z Sustainability Connection
Marketing Daily, Sarah Mahoney - Wednesday, September 21, 2022
AKQA follows a pair of 501 jeans on a decades-long pleasure cru ...
- Small Wonder: Consumers Dislike Large Stores And Prefer SMBs
Email Insider, Ray Schultz - Tuesday, September 20, 2022
Consumers often have to overlook higher prices when buying from small a ...
- Young Readers Feel All Information Is 'Not To Be Trusted Or Taken At Face Value,' Study Finds
Publishers Daily, Ray Schultz - Friday, September 16, 2022
They also believe all opinion should be labeled at such, and th ...
- Consumers Ready To Spend -- Well, Maybe
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 15, 2022
Some consumers cut spending and change habits, but a lot depends ...
- In-App Spending Habits: 24% Of Gen Z Would Pay One-Time Fee To Remove Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 8, 2022
A study of users of gaming and non-gaming apps identified patterns ...
- Young Shoppers Prefer International D2C Brands Over Marketplace Platforms: Study
Email Marketing Daily, Ray Schultz - Tuesday, August 30, 2022
Gen Zers and millennials believe D2C sites give them a more personaliz ...
- Boomers' Last Stand: They're More Likely Than Other Groups To Buy By Email
Email Insider, Ray Schultz - Thursday, August 25, 2022
Gen Z is least likely to have purchased by email, and millennia ...
- Marketers Should Avoid Politically Framing Messages In Ads, Collage Group Says
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 18, 2022
The survey suggests White, Hispanic, Black and Asian-American consumers respond to econom ...
- Younger Journalists Most Likely To Belong To Unions: Study
Publishers Daily, Ray Schultz - Friday, August 12, 2022
And those age 18-29 are more eager to join one when availabl ...
- Google: How Different Generations Verify Information, Think About Misinformation
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 11, 2022
A study by Poynter Institute, MediaWise and YouGov found that Millennials, G ...
- Loyalty Depends on Quality And Service, And Gen Z Is Most Likely To Bolt
Email Marketing Daily, Ray Schultz - Friday, August 5, 2022
Over a quarter of consumers have dumped a brand in the la ...
- Honda Celebrates Civic's 50th Anniversary With New Type R
Drive Time, Tanya Gazdik - Monday, August 1, 2022
The 2023 Honda Civic Type R will be the fastest and mo ...
- Instacart Explores Advertising, Partners With Designer To Reach GenZ, Millennials
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Instacart is partnering with streetwear fashion and accessories designer Anwar Carrots ...
- Axe And Lil Baby Join Forces For Gen Z Men
Marketing Daily, Todd Wasserman - Friday, July 22, 2022
In the ad, a young man tries a sample of Axe a ...
- Podcast Consumption Rebounds After Q1 Dip Among Young Listeners
Publishers Daily, Ray Schultz - Friday, July 22, 2022
The falloff alarmed many podcasters, but things picked up in Q2, surv ...
- Recession Bait: What Consumers Say They Will Want During A Downturn
Email Insider, Ray Schultz - Monday, July 18, 2022
Predictably, most consumers will want cost savings. But it depends on the ...
- Why Do People Buy NFTs?
Digital News Daily, Colin Kirkland - Thursday, July 14, 2022
Overall, 81% of participants in a study felt their NFT was ...
- Luxury Category Dependent On Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, July 12, 2022
While older generations might be more likely to have the means ...
- Gen Z Wants Video And Personalization, But Is Less Interested In Email
Email Marketing Daily, Ray Schultz - Tuesday, July 12, 2022
Young people and high earners share video and personalization preferences, Idomoo repo ...
- Gen Z On Track To Become Most Educated Generation, Email Firm Emma Says
Email Marketing Daily, Ray Schultz - Friday, July 8, 2022
Data shows at least a third of Gen Zers want to fi ...
- Study: Gen Z Prefers Social Media To Email And Phone When Buying
Email Marketing Daily, Ray Schultz - Tuesday, June 28, 2022
Gen Z consumers prefer to engage with brands on social media v ...
- Let's Go To Video: Consumers Worldwide Say It Helps Them Shop Online
Email Insider, Ray Schultz - Monday, June 27, 2022
Product demonstration videos are popular, but unboxing videos are less so, Brightco ...
- Gen Z Frustrated By Vehicle-Buying Experience
Marketing Daily, Tanya Gazdik - Thursday, June 23, 2022
Gen Z consumers found it more difficult to buy a car onli ...
- Consumers Prefer Text Over Email For Quick Notifications: Study
Email Marketing Daily, Ray Schultz - Thursday, June 23, 2022
Gen Z and millennials widely favor SMS because of its speed, Mit ...
- Snap Brings 'Mind Ordering' To Domino's Lovers With New AR Lenses
Digital News Daily, Colin Kirkland - Tuesday, June 14, 2022
The lenses feature a link inviting Snapchatters to learn more about Domino ...
- Gen Z Says Bring It On: They're Open To Email And Personalization
Email Insider, Ray Schultz - Thursday, June 9, 2022
But consumers are sick of badly personalized digital ads, Scorpion reports. ...
- Loyalty Hounds: Bridge Millennials Are Most Likely To Join Multiple Brand Programs
Email Insider, Ray Schultz - Friday, June 3, 2022
Bridge Millennials -- people ages 34-44 -- are loyal. But like everyon ...
- Gen Zers: How Much TV Will They Watch -- Along With Other Digital Platforms?
TV Watch, Wayne Friedman - Friday, June 3, 2022
A Horowitz Research October study of Gen Z shows that 45% sti ...
- Microsoft Collaborates With Knight Center For Journalism In Americas, Launches Digital Storytelling
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 31, 2022
Microsoft and the Knight Center for Journalism in the Americas announced ...