- Most Consumers Say: We Can't Live Without Small Businesses
Email Marketing Daily, Ray Schultz - Monday, May 23, 2022
Consumers want to support small businesses even as they notice more closin ...
- Brands Activate For NHL Stanley Cup Playoffs, League Seeks Youth Advisors
Marketing Daily, Tanya Gazdik - Thursday, May 12, 2022
The NHL has more than two dozen partners, including Chipotle, Fastenal, Betw ...
- Pesky Ads: Consumers Will Pay To Avoid Targeted Advertising In Social
Email Insider, Ray Schultz - Friday, May 6, 2022
Boomers are most annoyed by targeted ads and Gen Z is t ...
- Shein Appeals To Budget-Conscious Gen Z
Around the Net In Brand Marketing, Tanya Gazdik - Wednesday, May 4, 2022
An online budget clothing company has quickly become the darling of G ...
- Social Media's Effect On Gen Z Buying Habits Varies By Country
Research Intelligencer, - Monday, April 18, 2022
The apps tend to have a bigger effect on shopping habits ...
- Among Teens, TikTok Ousts Snap As Instagram Keeps Fading
Marketing Daily, Sarah Mahoney - Thursday, April 7, 2022
Piper Sandler's latest survey shows plenty of shifting among teens' favorite brand ...
- Jittery Gen Z: They're Quick To Jump When Faced With Bad Service
Email Insider, Ray Schultz - Wednesday, April 6, 2022
Gen X and Baby Boomers are more willing to give brands ...
- eBay: Why Recommerce Is Becoming A Thing
Performance Marketing Insider, Laurie Sullivan - Wednesday, April 6, 2022
Gen Z leads the recommerce market as consumers look to resell produc ...
- Big-Hearted Marketing Brands Place Higher Priority On 'Values' Than Consumers Do
Email Insider, Ray Schultz - Wednesday, March 23, 2022
But people in the upper income brackets are more likely to ...
- I Want: Gen Zers And Millennials Are Practical When Buying Financial Services
Email Insider, Ray Schultz - Tuesday, March 22, 2022
Gen Xers are more inclined to focus on emotional factors, while Boome ...
- From BB To Z: A Quick Refresher Course On Demographics
Marketing Daily - Top of the News, Todd Wasserman - Monday, March 21, 2022
One note: Most Gen-Zers have little or no memory of 9/11. Instea ...
- Some Gen Zers Worry That Buy Now, Pay Later Deals Will Lead To Debt
Email Marketing Daily, Ray Schultz - Monday, March 14, 2022
Many are unsure. And their parents and grandparents are even more nervo ...
- Campari, Drizly Target The Newest Drinkers: Gen Z
Marketing Daily, Les Luchter - Saturday, March 12, 2022
Gen Z-ers are "most likely to learn about new beverage brands throu ...
- With Saweetie and 'Get it Girl,' Champion Targets Gen Z Women
Marketing Daily, Sarah Mahoney - Friday, March 11, 2022
Best known for decades of hoodies and sweat pants, brand heads ...
- Gen Z Watches Nearly As Much TV As Short-Form Video
Video Insider, Karlene Lukovitz - Tuesday, March 8, 2022
Share of time averages 54% for short-form video and 46% for ...
- Almost All Consumers Expect To Shop Via Social This Year, Study Says
Email Marketing Daily, Ray Schultz - Monday, February 21, 2022
Over two-thirds of shoppers have already bought through social media, Sprout Soci ...
- Me And My Email: Channel Is Most Popular Worldwide For Branded Messages
Email Insider, Ray Schultz - Friday, February 18, 2022
SMS is second in most countries and the biggest driver of unsubscrib ...
- Consumers Want To Earn Real Money In The Metaverse, Most Against Meta Owning Data
Digital News Daily, Colin Kirkland - Tuesday, February 15, 2022
Blockchain tech company Advokate Group also found participants want to make re ...
- Gen Z Bets: Group Demands Transparency, But Not So Worried About Privacy
Email Insider, Ray Schultz - Thursday, February 3, 2022
Gen Z consumers are more likely to shop by smartphone, and g ...
- Every Email Has Its Price: Consumers Demand Value In Exchange For Sharing Addresses
Email Marketing Daily, Ray Schultz - Monday, January 31, 2022
Most consumers are comfortable with companies having their email and other detai ...
- Gen Z Wants Eco-Friendly Period Products
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 20, 2022
Consumers are being given the choice of an increasing number of optio ...
- Few Consumers Think Brands Know Them Well, Merkle Study Finds
Email Marketing Daily, Ray Schultz - Tuesday, January 18, 2022
Only a third of consumers feel personalized email recommendations are important, a ...
- Cross-Border Ecommerce Returns Fluster Gen Zers And Millennials: Study
Email Marketing Daily, Ray Schultz - Wednesday, January 12, 2022
Younger shoppers are daunted by unclear returns policies and lack of collecti ...
- Gen Z Demystified: They're Social, And Not As Digitally Driven As Portrayed
Email Insider, Ray Schultz - Friday, January 7, 2022
Zoomers or snowflakes prefer in-person communication to email and other digital channel ...
- Lexus Targets Younger, Diverse 'Creative Visionaries' For Crossover
Marketing Daily, Tanya Gazdik - Tuesday, January 4, 2022
"The NX is going to set the stage for the next chapt ...
- Consumers Want Funny And Reassuring Emails From Brands: Study
Email Marketing Daily, Ray Schultz - Thursday, December 30, 2021
Gen Z is the demographic least inclined to like email -- millennia ...
- 2 Major Streamers Were Only Brands To See Leaps In Purchase Intent Across Generations In 2021
Video Insider, Karlene Lukovitz - Tuesday, December 28, 2021
New streamers Paramount+ and HBO Max saw large gains in purchase considerati ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Video Dating App Snack Targets Gen Z
Marketing Daily, Tanya Gazdik - Tuesday, December 21, 2021
The video-only dating app (think TikTok meets Tinder) soft-launched six months a ...
- Gartner Analysts Predict Data Trends, Virtual Influencers, Slowing B2B Customer Journey
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 21, 2021
Gartner analysts predict changes in media, from mobile app tracking to h ...