- Google Eyes Computing Power, Likely Impact On Ad Serving
MediaDailyNews, Laurie Sullivan - Friday, November 21, 2025
Incremental increases in computing and processing power will affect how ads a ...
- Platforms Press To Halt California Ban On Recommendations
MediaDailyNews, Wendy Davis - Wednesday, November 19, 2025
Google, TikTok and Meta on Wednesday pressed a federal judge to preve ...
- Google Advances AI Image Generation For Ads
MediaDailyNews, Laurie Sullivan - Thursday, November 20, 2025
Google has launched new features that allow for advanced, AI-powered image generati ...
- Google Meets Apple On Yellow Brick Road
Performance Marketing Insider, Laurie Sullivan - Thursday, November 20, 2025
The campaign confirms - without actually admitting it - that Google Gemi ...
- Analytics Firm Moves Measurement Into Agentic Amid Acquisition Talks
MediaDailyNews, Laurie Sullivan - Tuesday, November 18, 2025
AppsFlyer rolled out a series of products steeped in agentic AI ...
- Google Takes AI Into Advanced Reasoning, Discards 'Flattery'
MediaDailyNews, Laurie Sullivan - Wednesday, November 19, 2025
The latest Google Gemini 3 AI models mark a significant change wi ...
- Berkshire Makes Rare Alphabet Tech Investment With $4.3B Stake
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Alphabet on Monday saw notable premarket stock gains after recent AI investmen ...
- Google Rejects EU Ad-Tech Breakup Demand
MediaDailyNews, Laurie Sullivan - Friday, November 14, 2025
Google responded Friday to the European Commission's decision that its ad-tech busine ...
- Bezos Startup Bridges Physical, Digital Data With Potential For Advertisers
MediaDailyNews, Laurie Sullivan - Monday, November 17, 2025
Project Prometheus, an AI startup partially funded by Amazon founder Jeff Bezo ...
- Google To Advance Bidding Strategy In Ads
Performance Marketing Insider, Laurie Sullivan - Monday, November 17, 2025
Google will soon introduce "Journey Aware Bidding" in Google Ads - signali ...
- Holiday Shoppers Using AI Are Open To Buy Through It
Performance Marketing Insider, Laurie Sullivan - Friday, November 14, 2025
Google, which released several shopping agents this week, wants consumers to ha ...
- The Google Traffic Cop: Search Engine Says Its Abuse Policy Is An Anti-Spam Measure
Publishing Insider, Ray Schultz - Thursday, November 13, 2025
But the EU is investigating whether the policy discriminates against publishers. ...
- Google Releases Agentic Models For Advertisers
MediaDailyNews, Laurie Sullivan - Wednesday, November 12, 2025
Google's Gemini AI models will now power two agentic agents to he ...
- Google's New Agents Browse, Call Stores, Buy Things
MediaDailyNews, Laurie Sullivan - Thursday, November 13, 2025
Google users in the U.S. will have access to new features th ...
- Google Reduces Cost Of MMM Tests
Performance Marketing Insider, Laurie Sullivan - Thursday, November 13, 2025
Google this week lowered the minimum requirement to run MMM incrementality testin ...
- Google Asks For Dismissal Of Penske Media Scraping Suit
Publishers Daily, Ray Schultz - Wednesday, November 12, 2025
Google and Alphabet have requested a dismissal and asked to make the ...
- Email Reveal: New Tool Designed To Show Where Emails Arrived
Email Insider, Ray Schultz - Wednesday, November 12, 2025
The new Chrome extension adds visual labels to sent emails in t ...
- Mozilla Challenges Online Ads, Once Again
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 12, 2025
The partnership with Equativ moves Mozilla further away from traditional ad mode ...
- Could Reddit Interactive Ads Reduce Zero-Click Search Stress?
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 11, 2025
Reddit's "Interactive Ads" easily tie into conversations on the platform that m ...
- Google's AI Becomes YouTube's Main Door
Performance Marketing Insider, Laurie Sullivan - Monday, November 10, 2025
Optimization isn't about choosing one Google platform - it's about using a ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- YouTube Removes Palestinian Human Rights Groups' Content
MediaDailyNews, Colin Kirkland - Friday, November 7, 2025
YouTube has quietly deleted hundreds of videos that belong to three promine ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Google, Epic Agree To Settle Antitrust Battle
MediaDailyNews, Wendy Davis - Wednesday, November 5, 2025
Google and Fortnite developer Epic Games have agreed to resolve a hi ...
- Google Intros 'Channel Performance' Reporting
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
On Thursday, Google gave advertisers increased transparency and data in Performance M ...
- Google AI Overviews Drive CTRs Down
Performance Marketing Insider, Laurie Sullivan - Thursday, November 6, 2025
AI Overviews seem to significantly affect click-through rates for organic and pa ...
- Tech Groups Blast Antitrust Injunction Against Google
MediaDailyNews, Wendy Davis - Tuesday, November 4, 2025
Tech industry groups NetChoice and Chamber of Progress are urging the Supre ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...