- American Addiction Centers Sues Trade Group After Being Banned From Buying Google Ads
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 10, 2019
The suit claimed the trade group attempted to prevent AAC from advertisi ...
- Physicians Email List Is Offered By InfoGlobal Data
Email Marketing Daily, Ray Schultz - Thursday, May 9, 2019
The file is selectable by specialization, size of practice, and other variable ...
- LifeBridge Health Unveils Brand Makeover
MAD, Larissa Faw - Tuesday, April 30, 2019
The new "Care Bravely" platform seeks to give a "voice" to t ...
- Amazon Prime Members Get Email Touting PillPack
Around the Net in Email, Ray Schultz - Thursday, April 25, 2019
Amazon, almost a year after acquiring PillPack for nearly $1 billion, ...
- The Growing Reach Of Femtech
Marketing Insider, Kathy Selker - Monday, April 22, 2019
Femtech, the application of technology to track and advance women's health, h ...
- Encouraging Consumers to Make Active Healthcare Choices
Marketing Insider, Kathy Selker - Tuesday, March 19, 2019
Ensure patients are aware of digital tools to help them navigate the ...
- Google To Analyze Millions Of Healthcare Records, Demonstrates Intentions For Fitbit Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 12, 2019
Google partnered with healthcare chain Ascension on a project to collect, analy ...
- Quip's Elliot Friar On Podcasting's Role
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
One of the brand's best-performing verticals is podcasts, he says. Listen ...
- Tech Vendor Warns Health Data May Have Been Exposed
Around the Net in Email, Ray Schultz - Thursday, March 7, 2019
Tech vendor Wolverine Solutions Group warns that private data, including health informatio ...
- Quip's Next Act
Show Daily, Nina Lentini - Wednesday, March 6, 2019
Quip just launched a toothbrush for kids. The company learned through resear ...
- Jaws Dropped: 'Video Was On, Sound Was Off'
Show Daily: Videos, Staff Writers - Friday, March 1, 2019
Among the takeaways were that the demo approach worked better than t ...
- UConn Health Hit By Data Breach; Medical Records Exposed
Around the Net in Email, Ray Schultz - Wednesday, February 27, 2019
UConn Health has suffered an email data breach, exposing records on mo ...
- Pinterest Details Why It Blocks Some Searches
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 21, 2019
Becoming an image search engine isn't easy -- at least for Pinteres ...
- Pinterest Censors Searches, Blocks Vaccination Queries
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 20, 2019
In a move that might be considered censorship, Pinterest has stopped showi ...
- Shazam! Canine Q Gets Message To Veterinarians
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Instead of serving up communications laden with complicated bullet points, it creat ...
- Dexcom Goes Native For Diabetes Tool Message
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The effort focused on people with type 1 and type 2 diabet ...
- How To Be Your CFO's Best Friend
Marketing Insider, Cindy Donohoe - Tuesday, February 12, 2019
When I meet a CFO for the first time, I explain h ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Cheech Is 72, Chong, 80 -- So Are Cannabis Users
Marketing Insider, Brad Stewart - Tuesday, February 5, 2019
Building a successful brand with cannabis will hinge on all the be ...
- 'Black-ish' Star Takes On Health Issue That's In His Blood
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
"The sugars" is a well-known enemy, with African Americans almost twice ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best pri ...
- ASA Bans Comparethemarket And P&G Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, January 9, 2019
The ASA has kicked off the new year with bans on a ...
- Pfizer, GSK Combining Healthcare Businesses, Pharma Stays As Is
Marketing Daily, P.J. Bednarski - Wednesday, December 19, 2018
The combined company will become the largest global healthcare business, to ...
- Merz: Search and Patient Journeys, Neurosciences
Show Daily, Nina Lentini - Friday, December 14, 2018
Because of HIPPA laws, Merz has to go through a third par ...
- Health-Condition Influencers Reveal Social Media Strategies
Marketing Insider, Tracy Rosecrans - Friday, December 7, 2018
Influencers have been impacting the health and wellness marketplace for years, b ...
- First GDPR Action Hits Portuguese Hospital
Around the Net in Email, Ray Schultz - Thursday, December 6, 2018
The first GDPR enforcement action was not for a data breach. Portugal&rsquo ...
- Hospital Marketers: Targeting Women In Wake Of Price Transparency
Marketing Insider, Kathy Selker - Wednesday, December 5, 2018
Starting Jan. 1, hospitals will be required to publish their standard charg ...
- What Health Insurance Marketers Can Learn From Starbucks
Marketing Insider, Jay Miller - Wednesday, December 5, 2018
Perhaps the industry needs to try a new approach to customer engagemen ...
- Medicare Emails Hit For Sounding Like They Favor Private Plans
Email Marketing Daily, Ray Schultz - Monday, December 3, 2018
Older consumers have been bombarded with marketing for Medicare Advantage plans. ...
- P&G Restructuring Into 6 Business Units, Names Moeller COO
Marketing Daily - Top of the News, Thom Forbes - Friday, November 9, 2018
That's down from a previous 10 product categories. It's not clear wheth ...