- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Hearing The Call: How Oticon Uses Email To Speed Up Hearing Aid Sales
Email Marketing Daily, Ray Schultz - Friday, November 2, 2018
Hearing aid manufacturer Oticon nurtures prospects in a lengthy direct-to-consumer sales cy ...
- Email Marketing Tips For Doctors
Around the Net in Email, Ray Schultz - Wednesday, October 31, 2018
Email marketing may not be the first thing on a doctor’s agend ...
- Low Anxiety Television: Mood Media, Quest Diagnostics Launch 'Quest TV'
MAD, Larissa Faw - Wednesday, October 24, 2018
The new content platform will be rolled out to more than 2,2 ...
- WPP Integrates U.S. Health Practices With Agency Brands
MAD, Steve McClellan - Wednesday, October 24, 2018
The latest move by WPP is intended to streamline its portfolio a ...
- Heartstrings And Grassroots: Diversifying The Donor Base Of 'Be The Match'
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Be the Match's objective going into 2019 is to determine the optim ...
- Blue Shield Of California: Marketing & The Reluctant Healthcare Consumer
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Amid so much uncertainty, building confidence was going to be important. Kimba ...
- FCB Health Introduces Data-Backed Practice
MAD, Larissa Faw - Friday, October 19, 2018
FCB Health Network is launching Solve(d) as a stand-alone entity that integrat ...
- Healthcare: Ripe For Disruption, Primed For Innovation
Marketing Insider, Puja Kartan - Tuesday, October 16, 2018
How should healthcare companies adjust to avoid irrelevance? Here are some suggesti ...
- Walgreens, Kmart Kick Off Flu-Shot Campaigns
Marketing Daily, Sarah Mahoney - Friday, October 12, 2018
Walgreens is running a marketing campaign, including TV spots airing throughout t ...
- Storytelling Remains Heart Of Effective Healthcare Marketing
Marketing Insider, Theresa Agnew - Friday, October 12, 2018
Great marketing is grounded in authentic storytelling. When we combine this wi ...
- Consumer Advocates Jeer As Aetna, CVS Merger Is Cleared By Feds
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 11, 2018
The merger still requires regulatory approval from some states, but the compani ...
- GP App Ads Banned By ASA
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
An app that claimed it could connect doctors "within minutes" has h ...
- Only In Healthcare Do Ad Creators Admit The Truth, Smith Says
Show Daily, Nina Lentini - Thursday, September 27, 2018
Steve Smith, editorial director of events at MediaPost, is opening today’s Marketi ...
- TFW You Find Yourself Doing Cutting-Edge Ads For An Old People's Home On Facebook
Show Daily, Nina Lentini - Thursday, September 27, 2018
“The New Customer Journeys and the Retailization of Healthcare Advertising”Moderator Jordan Green ...
- How Authenticity and Wit Hit a Nerve and Solved a Crisis
Show Daily, Nina Lentini - Thursday, September 27, 2018
Proof and Blue Chickens: How Authenticity and Wit Hit a Nerve a ...
- Paging Dr. Data: Driving Better Relationships with Smarter Segmentation
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Hans Kaspersetz, president and chief strategist, ArtericPanelistsGabrielle Bedewi, chief analytics officer ...
- D2C Upstarts In Healthcare: Disruption Or The Right Remedy?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Learning From the D2C Upstarts Moderator Beatriz Mallory, SVP, managing director, SensisHeal ...
- It's Personal: Marketing and the Reluctant Healthcare Consumer
Show Daily, Nina Lentini - Thursday, September 27, 2018
Kimball Wilkins, VP, brand research and creative studios, Blue Shield of Californ ...
- Heartstrings and Grassroots: Diversifying Be the Match's Donor Base
Show Daily, Nina Lentini - Thursday, September 27, 2018
Battling brand awareness, Be the Match is in the throes of creati ...
- Untapped Opportunity or Third Rail? Mastering the Social Healthcare Experience
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Andrew Eklund, founder and CEO, CiceronPanelistsKatryn Gene, director of client service ...
- Beyond Slo-Mo Smiles: Can Healthcare Marketing Finally Get Creative?
Show Daily, Nina Lentini - Thursday, September 27, 2018
Moderator Michael DiSalvo, SVP of health and wellness, OgilvyPanelistsJohn Barker, founder a ...
- LifeBridge Health Appoints StrawberryFrog As AOR
MAD, Larissa Faw - Tuesday, September 25, 2018
The agency is developing a modern brand strategy. There will also ...
- Lessons On Delivery From New Healthcare Marketers
Marketing Insider, Beatriz Mallory - Wednesday, September 26, 2018
Trailblazing companies are providing solutions for healthcare consumers with simple-to-use mobile a ...
- Hospital Lessons: The Importance Of Earning Early Loyalty
Marketing Insider, Kathy Selker - Thursday, September 20, 2018
One healthcare marketing challenge - connecting with women who suffer from chron ...
- DOJ Says Cigna Can Complete Merger Deal With Express Scripts
Marketing Daily - Top of the News, Thom Forbes - Tuesday, September 18, 2018
The earlier-than-expected all-clear presages further consolidation among those left standing alone ...
- How To Send HIPPA-Compliant Healthcare Emails
Around the Net in Email, Ray Schultz - Thursday, September 13, 2018
Healthcare emails must adhere to HIPPA. Here is a guide on h ...
- Amazon Private-Label OTC Products Lands In Top 3 Search Positions
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 11, 2018
Amazon's private labels are among the top brands in Amazon search resul ...
- Loyalty Imperative To Healthcare Success
Marketing Daily, Tanya Gazdik - Tuesday, August 28, 2018
A study by NRC Health reveals the top 100 hospitals in t ...
- Senior-Focused GreatCall Takes The Call From Best Buy
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2018
Best Buy is shelling out $800 million in cash for GreatCall, whi ...