- Senior-Focused GreatCall Takes The Call From Best Buy
Marketing Daily - Top of the News, Thom Forbes - Thursday, August 16, 2018
Best Buy is shelling out $800 million in cash for GreatCall, whi ...
- CVS Rolls Out National Mobile Video Visits
Marketing Daily, Sarah Mahoney - Thursday, August 9, 2018
The service will cost $59 for now, but the drug chain wi ...
- Email Top Channel For Aesthetic Healthcare Doctors, But They Lack Resources, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, August 2, 2018
Aesthetic healthcare staffs are challenged in following up on marketing responses. B ...
- Sleepless: 51% Willing To Buy A Sleep Tech Product
Connected Thinking, Chuck Martin - Monday, July 23, 2018
Many consumers have the capability to use Internet of Things technology whi ...
- Proximity, BBDO Win Bayer's Animal Healthcare Business
Accounts on the Move, Larissa Faw - Thursday, July 19, 2018
Bayer is awarding its Companion Animal global account to a combined partnersh ...
- BAM Awarded Keystone Canna Remedies Account
Accounts on the Move, Larissa Faw - Tuesday, July 17, 2018
Pennsylvania's first medical marijuana dispensary Keystone Canna Remedies (KCR) is appointing T ...
- Terri & Sandy Win CityMD's Creative/Strategic Duties
Accounts on the Move, Larissa Faw - Wednesday, July 11, 2018
CityMD is appointing Terri & Sandy to lead creative and strategy ...
- Hayley, Dunford Return To TBWA\WorldHealth
People on the Move, Steve McClellan - Tuesday, July 3, 2018
TBWA\WorldHealth has appointed Andy Hayley managing partner and Dick Dunford executive creati ...
- TriHealth Appoints Empower As Creative AOR
Accounts on the Move, Larissa Faw - Friday, June 29, 2018
TriHealth is awarding creative AOR duties to Empower after an informal review.&nbs ...
- Amazon Swallowing Online Pharmacy PillPack
Around the Net In Digital, Gavin O'Malley - Thursday, June 28, 2018
Expanding its massive footprint, Amazon just agreed to buy online pharmacy PillPac ...
- Express Scripts Argues Case In Data Usage Suit
Around the Net in Email, Ray Schultz - Wednesday, June 27, 2018
Express Scripts Inc. is arguing in federal court that it owns a ...
- Fluent Enters Programmatic Arena As Health Care Data Supplier
MAD, Steve McClellan - Tuesday, June 26, 2018
It is doing so with the product launch of Audience Now ...
- eRelevance Adds Prospecting Services, Moves Into Mortgage Vertical
Email Marketing Daily, Ray Schultz - Thursday, June 14, 2018
Aesthetic healthcare providers have a suite of new tools for handling le ...
- Breast Cancer Awareness Effort Targets African American Women
Out to Launch, Larissa Faw - Thursday, May 24, 2018
The campaign includes TV, radio, print, out-of-home, and digital PSAs that dire ...
- Pediatric Brain Tumor Foundation Uses AR To Ease Fears
Marketing Daily, Tanya Gazdik - Monday, May 21, 2018
A survey completed earlier this year reveals that, across the board, anxie ...
- Health Firms Vulnerable To Spoofing Attacks: Study
Email Marketing Daily, Ray Schultz - Friday, May 18, 2018
Few hospitals and other health organizations are employing DMARC to protect themselv ...
- Drama-Free Eyewear Care; Kids Get Teeth Talk
Out to Launch, Larissa Faw - Wednesday, May 16, 2018
Two agencies, Grenadier and Chemistry, are using humor to boost awareness f ...
- McCann, Prostate Cancer Canada Unveil The Famous Fingers Collection
Out to Launch, Steve McClellan - Tuesday, May 8, 2018
The campaign is anchored with an ad set in a product te ...
- ERelevance Debuts Patient Cross-Channel Follow-Up Tool
Email Marketing Daily, Ray Schultz - Tuesday, May 8, 2018
Aesthetic healthcare providers often lack the resources to follow up with patien ...
- Ned Russell Departs Publicis For MDC Partners
MAD, Larissa Faw - Thursday, May 3, 2018
In a newly created role, Russell will partner with MDC's healthcare agen ...
- Transitions Optical Targets Fashion-Oriented Millennials
Marketing Daily, Tanya Gazdik - Wednesday, April 25, 2018
"In the age of the selfie, we know style and self-image a ...
- Faberge Eggs And Human Organs, Think About It
Mediapsssst, Richard Whitman - Monday, April 23, 2018
I never would have made the connection, until I read about th ...
- DDB Canada Wins AOR For Cannabis Distributor
Accounts on the Move, Larissa Faw - Friday, April 20, 2018
Emerald Health Therapeutics has appointed DDB Canada as its first AOR followi ...
- Kaiser Permanente Enlists Stephen Curry To Promote Mental Resilience
Marketing Daily, Tanya Gazdik - Monday, April 16, 2018
The spot aims to show how mental resilience helps Curry grow ...
- Storytelling in Email: A Dana-Farber Case Study
Around the Net in Email, Ray Schultz - Thursday, April 12, 2018
Storytelling in email is a life-and-death matter for Boston’s Dana-Farber Cancer Institut ...
- Cigna Brings Back TV Doctors In 'Page A TV Doc'
Marketing Daily, Tanya Gazdik - Friday, April 6, 2018
The global health service company saw an 18% increase in annual check-u ...
- More 'Humankindness' From Dignity Health
Out to Launch, Larissa Faw - Thursday, April 5, 2018
Dignity Health is reviving a 2017 piece of viral content as pa ...
- Thermo Fisher Scientific Forgoes Jargon For Passion In New Campaign
Out to Launch, Steve McClellan - Monday, April 2, 2018
It tells real stories of how Thermo Fisher's employees make, solve a ...
- Harris: Amazon Beats Rivals As Top U.S. Brand
Digital News Daily, Gavin O'Malley - Tuesday, March 13, 2018
This year, the big winners appear to be those companies rising abo ...
- Montage Health Doesn't Want To See You
Out to Launch, Larissa Faw - Monday, March 12, 2018
In addition to online videos, three :30-second spots appear across California's Monter ...