- How Marketers Can Combat Disparities Of Healthcare Algorithms
Marketing Insider, Beatriz Mallory - Wednesday, December 4, 2019
A widely used AI algorithm has steered black patients away from higher-quali ...
- UnitedHealthCare Will Put Medicare Service Centers In Some Walgreen's Stores
Marketing Daily, P.J. Bednarski - Monday, November 25, 2019
The 14 centers, located in Las Vegas, Cleveland, Phoenix, Memphis and Denve ...
- Bayer Appoints Mullen Lowe Group As Global Ad Agency
Around the Net In MAD London, Sean Hargrave - Tuesday, November 19, 2019
Bayer has appointed Mullen Lowe Group its global advertising agency. Campaign revea ...
- Feds Eye Google's Massive Health-Data Project, Lawmakers Roused
Digital News Daily, Karlene Lukovitz - Wednesday, November 13, 2019
The HHS Civil Rights unit will investigate whether sharing and analysis ...
- HCB Health Expands To A Third Office
MAD, Larissa Faw - Tuesday, November 12, 2019
The office, in Parsippany, NJ, will service east coast clients. The independe ...
- Email A Growing Channel For Pharma Marketers Worldwide, Study Finds
Email Marketing Daily, Ray Schultz - Monday, November 11, 2019
Email is among the top three channels in North America, drawing 1 ...
- Google To Acquire Fitbit
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 1, 2019
Fitbit announced Friday that Google intends to acquire the company for $7. ...
- In Latest Moves, Ancestry And 23andMe Aim To Change Behavior
D2C Insider, Sarah Mahoney - Monday, October 28, 2019
75% of respondents in 23andMe research say they've taken at least o ...
- LBC Breached Ofcom Rules With Paid-For BUPA Interview
Around the Net In MAD London, Sean Hargrave - Thursday, October 10, 2019
Ofcom has ruled that LBC broke its guidelines by not signalling th ...
- 'Hims, Hers' Hopes To Shake Up Healthcare
D2C Insider, Sarah Mahoney - Monday, October 7, 2019
The online start-up currently offers more than 40 products, some requiring prescription ...
- Thinx Debuts First National TV Ad Campaign
Out to Launch, Larissa Faw - Thursday, October 3, 2019
The "MENstruation" campaign suggests people would be more comfortable talking about perio ...
- Ask An Expert: Can Walmart Win With Stand-Alone Clinics?
Marketing Daily, Sarah Mahoney - Tuesday, October 1, 2019
Retailers have been running health clinics for years, yet they've never real ...
- AverickMedia Offers Doctors Email List
Email Marketing Daily, Ray Schultz - Monday, September 30, 2019
The list, including U.S. and global markets, can be used for targeti ...
- GSK To Call Creative Review
Around the Net In MAD London, Sean Hargrave - Monday, September 23, 2019
GSK is putting its $30m global creative account up for review, "Campaig ...
- Marketing in Health Systems: Asset, Not Expense
Marketing Insider, Beatriz Mallory - Monday, September 23, 2019
Let's consider two extremes on the spectrum of valuing marketing: Amazon, ...
- NHS Topples Apple To Become Most Relevant Brand In The UK
Around the Net In MAD London, Sean Hargrave - Thursday, September 19, 2019
The NHS has replaced Apple as the most relevant brand in t ...
- How MedAnswers Is Bettering The Baby Odds
D2C Insider, Sarah Mahoney - Monday, September 16, 2019
The Fertility Awareness app provides users with answers from some 200 board-certifi ...
- Google Healthcare Policy Prohibits Advertising For Unproven, Experimental Techniques
Around the Net in Search Marketing, Laurie Sullivan - Monday, September 9, 2019
Google announced a Healthcare and medicine policy to prohibit advertising for unproven or experiment ...
- National Safety Council Focuses On Opioid Epidemic
The MediaPost Cases, Nina Lentini - Monday, September 9, 2019
At the heart of the program was a memorial wall to t ...
- Search Backs Social When Looking For Health Care Providers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 4, 2019
Consumers are searching for health care providers on social media rather th ...
- Drug Pricing For TV Ads? Make It Mandatory For More Health-Care Procedures
TV Watch, Wayne Friedman - Thursday, September 5, 2019
Some marketers have been required to disclose list prices of prescription dru ...
- Neuromarketing Pioneer Carl Marci Leaves Nielsen, Returns To Mental Healthcare
MediaDailyNews, Joe Mandese - Friday, August 9, 2019
Dr. Carl Marci, a clinical psychologist who helped pioneer the field ...
- McCann, Publicis Add Health Leaders
MAD, Larissa Faw - Wednesday, August 7, 2019
Hilary Gentile has been elevated to Global Chief Strategy Officer at McCa ...
- This Year And Next, Healthcare Ad Spending Will Grow 3.6%
MAD, Larissa Faw - Monday, August 5, 2019
In its first focused report on worldwide healthcare ad expenditures, Zenith forecas ...
- UK's First Ad For A Cannabis-Based Product Launches
Around the Net In MAD London, Sean Hargrave - Wednesday, July 17, 2019
Britain has woken up to its first ad for a cannabis-based produc ...
- NHS Signs Deal With Amazon For Medical Information
Around the Net In MAD London, Sean Hargrave - Thursday, July 11, 2019
The NHS has partnered with Amazon to allow owners of Alexa-powered sma ...
- Bupa Appoints MullenLowe For Mental Health Campaign
Around the Net In MAD London, Sean Hargrave - Friday, June 21, 2019
Bupa has appointed MullenLowe to create a mental health awareness campaign. T ...
- Educating Doctors: Haymarket Media Sends Triggered Emails Based On Content Viewed
Email Insider, Ray Schultz - Wednesday, June 12, 2019
Physicians who click on an article about diabetes will soon be serv ...
- Philly-Based Harmelin Wins Aspen Dental, Enters Windy City
MediaDailyNews, Joe Mandese - Thursday, May 30, 2019
Philadelphia-based Harmelin Media Wednesday said it was named media agency of reco ...
- Healthcare Needs To Rethink How To Chase Online Searches
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 24, 2019
Research suggests the health care industry has poor optimization and branding practice ...