- Salem Revs Rise, Entravision Drops
MediaDailyNews, Erik Sass - Friday, March 9, 2012
Salem Communications, which owns a number of radio stations with predominantly Christi ...
- CPG Companies Grow By Targeting Hispanics
MediaDailyNews, Erik Sass - Thursday, March 8, 2012
Marketing efforts targeting Hispanics are correlated with overall revenue growth for consum ...
- Are Online Hispanics Part Of Your 2012 Plans?
Engage:Hispanics, Lee Vann - Thursday, March 8, 2012
Now that we are well into the New Year, I thought ...
- Online Communities Connect Brands with Hispanic Consumers
The Social Graf, Erik Sass - Thursday, March 8, 2012
One of social media's most useful applications is for market intelligence, canvassi ...
- Fox Signs MundoFox Affiliate Agreements
MediaDailyNews, Fern Siegel - Monday, March 5, 2012
Fox International Channels and the RCN Television Group completed initial affiliation agreemen ...
- Kleenex Brings Back 'Atrapa Estornudos'
Marketing Daily, Karl Greenberg - Thursday, March 1, 2012
This year, the company is talking more directly to moms, and dangli ...
- Is There Such A Thing As A Multicultural Consumer Segment?
Engage:Hispanics, Jose Villa - Thursday, March 1, 2012
We hear the term "multicultural" a lot. Marketers, academics, and industry leade ...
- Univision Discusses Cable Partnerships, TV Biz Up
MediaDailyNews, David Goetzl - Friday, February 24, 2012
A month after Univision landed its first distribution deal with Dish f ...
- Statistics, Numbers, Possible Outcomes And Realities. Where Could The Hispanic Market Be Headed?
Engage:Hispanics, Juan Aceves - Thursday, February 23, 2012
A consistent message has been widely expressed throughout forums like this on ...
- Comcast Strikes Indy Network Deal
MediaDailyNews, Wayne Friedman - Tuesday, February 21, 2012
As part of its agreement to acquire a majority stake in NBCUniversa ...
- Latinos Finding Greater Authenticity in Digital Content
Engage:Hispanics, Andrew Speyer - Thursday, February 16, 2012
This country's big media content producers, whether they produce in Spanish ...
- Google Increases Focus On Hispanic Market
Online Media Daily, Laurie Sullivan - Monday, February 13, 2012
Google is accelerating its focus on building out YouTube channels for t ...
- How To WIN! The Hispanic Market
Engage:Hispanics, Lee Vann - Thursday, February 9, 2012
Last week, Hispanic marketing pioneer M. Isabel Valds published her fifth boo ...
- Disney's ABC, Univision Mull News-Channel Launch
MediaDailyNews, Fern Siegel - Tuesday, February 7, 2012
Walt Disney Co. and Univision Communications Inc. are in talks to crea ...
- Pontiflex Powering Spanish-Language Mobile Ads
Online Media Daily, Mark Walsh - Wednesday, February 8, 2012
Lead-generation firm Pontiflex has added Spanish-language capability for its mobile sign-up ...
- Denny's Launches Hispanic-targeted Online Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 2, 2012
The effort featuring two videos on the same, "Skillet Whisperer" theme: O ...
- Generation 1.5 Hispanics
Engage:Hispanics, Jose Villa - Thursday, February 2, 2012
Anyone who has ever looked at the U.S. Hispanic market views ...
- Digital Hispanics Are Best Multitaskers
Marketing Daily, Karl Greenberg - Monday, January 30, 2012
the LMX Hispanic study, a yearly poll of 2000 U.S. Hispanic digit ...
- Brazil, The Next Sports Marketing Heaven
Marketing: Sports, Roberto Bruni - Tuesday, January 31, 2012
Brazil will host the World Cup of Soccer in 2014 and t ...
- Hispanics Hit By Economic Woes, Ad Impact
MediaDailyNews, David Goetzl - Thursday, January 26, 2012
As Spanish-language networks proliferate and tout the buying power of Hispanics, n ...
- Legal Disclaimers In Political Campaigns?
Engage:Hispanics, Juan Aceves - Thursday, January 26, 2012
In a 1952 film, "We're Not Married," Fred Allen plays Steve Gladwy ...
- Telemundo Confident In Comcast's Support
MediaDailyNews, David Goetzl - Wednesday, January 25, 2012
Telemundo chief Emilio Romano spent part of a NATPE appearance touting Comcast ...
- News Corp., RCN To Launch MundoFox
MediaDailyNews, Wayne Friedman - Monday, January 23, 2012
News Corp. and Colombian broadcaster RCN Television Group will create a n ...
- 'Tantas Curvas,' But Where's The Weight Loss Industry?
Engage:Hispanics, Holly McGavock - Thursday, January 19, 2012
According to the American Obesity Association, overweight and obesity disproportionately affect Hispani ...
- Univision Collects Percentage Of Entravision Sales
MediaDailyNews, David Goetzl - Wednesday, January 18, 2012
Entravision, the owner of a slew of Spanish-language TV stations, has alter ...
- Telemundo, Univision Unveil Same Upfront Date, Hours Apart
MediaDailyNews, Joe Mandese - Friday, January 13, 2012
Both major U.S. Spanish-language TV networks -- independent Univision and NBC Universal ...
- Univision launches New iPhone App
MediaDailyNews, Fern Siegel - Friday, January 13, 2012
Spanish-language network Univision launched a new iPhone app for news called Notici ...
- Upstarts Challenging Big Media In Reaching Online Hispanics In English
Engage:Hispanics, Lee Vann - Thursday, January 12, 2012
Eighty-one percent of the 34 million online Hispanics prefer English or a ...
- Discovery en Espanol Scores With Hispanic Viewers
MediaDailyNews, Fern Siegel - Monday, January 9, 2012
Discovery en Espaol closed 2011 as the second-most-watched Hispanic pay TV chann ...
- Univision Lands First Carriage Deal For New Networks
MediaDailyNews, David Goetzl - Monday, January 9, 2012
Univision has landed its first distribution deal for its three national cab ...