- Tr3 Launches Blog To Reach Hispanic Advertisers
Online Media Daily, Fern Siegel - Thursday, May 3, 2012
Tr3s: MTV, Musica y Mas, a bilingual/bicultural entertainment destination for Latinos, ...
- Fox Deportes Teams WIth Golden Boy Promotions
MediaDailyNews, Fern Siegel - Wednesday, April 25, 2012
Fox Deportes has partnered with Oscar de la Hoya's Golden Boy Promotion ...
- State Farm To Sponsor Billboard Latin Music Awards
Marketing Daily, Tanya Gazdik - Monday, April 23, 2012
For the fourth consecutive year, State Farm is the title sponsor ...
- Working And Winning Together
Engage:Hispanics, Daniel Gergely - Thursday, April 19, 2012
5:30 p.m. on a Tuesday. Most people are counting down the minut ...
- Hispanics Wield $1 Trillion+ Buying Power
MediaDailyNews, Erik Sass - Tuesday, April 17, 2012
Buying power of Hispanics is on track to hit $1.5 trillion ...
- AT&T Fuses Technology, Family For Mother's Day
Marketing Daily, Aaron Baar - Monday, April 16, 2012
The Hispanic campaign features a Mother's Day-themed commercial in which a teena ...
- TR3 Launches 'Quiero Mi Baby' For Hispanic Parents
MediaDailyNews, Fern Siegel - Monday, April 16, 2012
Tr3s: MTV, Msica y Ms is launching "Quiero Mi Baby," which tackl ...
- Univision Deportes Wants Bigger Ad Slice
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
A top Univision executive expresses concern that advertisers have under-recognized the Hispan ...
- Hispanics Use Social Media More - But Share Less
The Social Graf, Erik Sass - Friday, April 13, 2012
The alleged "digital divide" notwithstanding, U.S. Hispanics are enthusiastic users of soci ...
- The Hispanic Online Market Comes to Life at Hispanicize
Engage:Hispanics, Lee Vann - Thursday, April 12, 2012
This week, I join hundreds of bloggers, marketing agency executives and bra ...
- Univision Deportes Debuts, Heavy Soccer Push
MediaDailyNews, David Goetzl - Friday, April 6, 2012
Univision gave a glimpse of what its new 24/7 Spanish-language sports netwo ...
- Tecate Light Racing Deal Pays Off
Around the Net In Brand Marketing, Karl Greenberg - Friday, April 6, 2012
Each spring for the last 12 years, Tecate backed a racing eve ...
- Pampers Targets Hispanic Consumers
Marketing Daily, Tanya Gazdik - Friday, April 6, 2012
Pampers feels it is important to recognize the 'cultural duality' Latino paren ...
- Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
Engage:Hispanics, Jose Villa - Thursday, April 5, 2012
Did you hear about Nestle's recent launch of Construye el Mejor Ni ...
- Americans With Spanish-speaking Roots Unsure 'Hispanic' Fits
Around the Net In Brand Marketing, Nina Lentini - Wednesday, April 4, 2012
Just over half say they most often identify themselves by their family ...
- Unilever Ramps Up Hispanic Marketing
Marketing Daily, Karlene Lukovitz - Monday, April 2, 2012
Unilever, a leader in Hispanic marketing, is pushing forward with new initiativ ...
- Dunkin' Launches Multi-Platform Hispanic Campaign
Marketing Daily, Karlene Lukovitz - Thursday, March 29, 2012
Dunkin' Donuts' new, all-Spanish-language Hispanic campaign marks the first use of i ...
- To Reach 'New Generation Latinos,' Cultural Nuance Is Key
Engage:Hispanics, Cara O'Flynn - Thursday, March 29, 2012
David Chitel is a pioneer in the bilingual/bicultural Hispanic media and entertainme ...
- Corona Extra, Modelo Especial Target Hispanics
Marketing Daily, Tanya Gazdik - Wednesday, March 28, 2012
Corona Extra and Modelo Especial are launching national campaigns targeting the Hispan ...
- uSamp Launches Hispanic Panel For Ad Research
MediaDailyNews, Erik Sass - Monday, March 26, 2012
Reflecting the growing importance of the U.S. Hispanic marketplace to marketers a ...
- Total Ad Expenditures Stagnate; Spanish-language Media Jumps Through 2011
Research Brief, Jack Loechner - Friday, March 23, 2012
According to Kantar Media Intelligence 2011 Ad Expenditures Data, general market medi ...
- The Ecology And Geography Of Hispanic Consumers
Engage:Hispanics, Juan Aceves - Thursday, March 22, 2012
If we are to be effective in reaching a demographic for i ...
- Saccone To Head MundoFox
MediaDailyNews, Fern Siegel - Tuesday, March 20, 2012
Fox named Emiliano Saccone to head their planned Spanish-language broadcast network, MundoFo ...
- TWC Brings More Baseball Espanol
MediaDailyNews, David Goetzl - Monday, March 19, 2012
As Time Warner Cable is set to launch an all-Spanish language region ...
- American Airlines Teams With Q'VIVA! The Chosen
Marketing Daily, Tanya Gazdik - Sunday, March 18, 2012
American Airlines, the official airline of the show, Q'VIVA! The Chosen, h ...
- ESPN Deportes, Top Hispanic Publisher Reach Deal
MediaDailyNews, David Goetzl - Friday, March 16, 2012
ESPN's Hispanic-targeted network and leading Spanish-language newspaper publisher impreMedia have signed ...
- Abuelas, The New General Market for Social Media
Engage:Hispanics, David Cortes - Friday, March 16, 2012
My digital existence will have to undergo a serious change. Last Sunda ...
- McDonald's #4 Among Top 10 Hispanic Advertisers
Marketing Daily, Karlene Lukovitz - Wednesday, March 14, 2012
McDonald's was the fourth-largest U.S. Hispanic media advertiser in 2011, although i ...
- Univision Joins CIMM
MediaDailyNews, David Goetzl - Tuesday, March 13, 2012
The Coalition for Innovative Media Measurement, the industry initiative now trying ...
- Univision Taps MTV's Molen As EVP-Network Sales
MediaDailyNews, Joe Mandese - Monday, March 12, 2012
Laura Molen has been named executive vice president of network sales ...