- Right Guard Signs Extended Deal With NBA
Marketing Daily, Karl Greenberg - Wednesday, February 16, 2011
Right Guard is boosting its Hispanic-market efforts and celebrating its 50th anniversa ...
- Big Sponsors Sign Up For Latin Music Awards
MediaDailyNews, David Goetzl - Wednesday, February 16, 2011
Chevrolet, with its spending odometer clicking rapidly, will serve as one ...
- Allstate Bets On Soccer With Multi-Year Deal
Marketing Daily, Karl Greenberg - Monday, February 14, 2011
Allstate is taking a much bigger sponsorship position around soccer. The compan ...
- Mobile Is A Must For Reaching U.S. Hispanics
Engage:Hispanics, Lee Vann - Thursday, February 10, 2011
We know Hispanics love cell phones, especially smartphones. But now several rece ...
- Pew: Hispanics Less Tech-Connected
Online Media Daily, Mark Walsh - Wednesday, February 9, 2011
Latinos are less likely than whites to access the Internet, have ...
- Futurecasting The Market
Engage:Hispanics, Jose Villa - Thursday, February 3, 2011
Regardless of whether some or all of these disruptors come to pas ...
- NAPA Hispanic Effort Ties Auto Parts To Pro Soccer
Marketing Daily, Karl Greenberg - Wednesday, February 2, 2011
"Hispanics over-index for do-it-yourself and, perhaps more importantly for NAPA, they over-ind ...
- Discovery Names Bargueiras GM, Spanish Nets
MediaDailyNews, - Wednesday, February 2, 2011
Ivan Bargueiras, a 14-year Discovery vet, was promoted to the position ...
- Galavision, Verizon Team For Product Placement Deal
MediaDailyNews, David Goetzl - Wednesday, February 2, 2011
Verizon Wireless will play a Dr. Phil role in a new reali ...
- Adnetik Spins Off Latino Platform
Online Media Daily, - Wednesday, February 2, 2011
In what may be the first online audience buying system aimed square ...
- Kleenex Dangles Disney In Hispanic Kids Effort
Marketing Daily, - Tuesday, February 1, 2011
Kleenex brand facial tissue is offering Hispanic children a chance to w ...
- NAPA Backs Hispanic Sports Tour
Marketing Daily, - Friday, January 28, 2011
Auto parts retailer NAPA, which is Official Auto Parts Sponsor of t ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Google Puts Resources Behind U.S. Hispanic Market
Online Media Daily, Laurie Sullivan - Thursday, January 27, 2011
Google has created a "specialist team" to focus on the U.S. Hispan ...
- New Generation Latinos -- It's All About The Numbers In 2011
Engage:Hispanics, David Chitel - Thursday, January 27, 2011
In a year when the U.S. Census is going to confirm witho ...
- Telemundo Sales Vet Jumps To Sí TV
Around the Net In Media, Fern Siegel - Wednesday, January 26, 2011
Telemundo Networks ad sales veteran Craig Geller has jumped to rival programm ...
- TeleFutura Debuts VOD Channel
Around the Net In Media, Fern Siegel - Monday, January 24, 2011
Spanish-language network TeleFutura has launched TeleFutura On Demand with most U.S. distributor ...
- Target, Ricky Martin In Exclusive Deal
Marketing Daily, - Monday, January 24, 2011
A special edition of Latin music star Ricky Martin's new album ...
- Audio Network Strikes Deals with Hispanic Broadcasters
MediaDailyNews, Erik Sass - Friday, January 21, 2011
Audio Network, which creates and syndicates music for use in broadcast programmin ...
- There Goes The Neighborhood: 2011
Engage:Hispanics, Andrew Speyer - Thursday, January 20, 2011
The marketers who are really going to win with this audience a ...
- NFL Scores With Latinos Of Mexican Descent
Marketing Daily, Richie and Lucia Matthews - Wednesday, January 19, 2011
For marketers focused on U.S. Hispanics of Mexican descent, the game pi ...
- Falco Returns To TV Roots, Joins Univision As COO
MediaDailyNews, Diane Mermigas - Tuesday, January 18, 2011
Following a contentious stint at the helm of AOL, Randy Falco ...
- Consumer Trends for 2011 Are A Shoe-in
Engage:Hispanics, Lee Vann - Thursday, January 13, 2011
I recently came across a thought-provoking briefing by Trendwatching.com in which ...
- Sam's Club Funds Hispanic Scholarships
Marketing Daily, - Friday, January 7, 2011
Sam's Club is offering sophomores and juniors enrolled full-time at a Hispan ...
- 2011: The Year Of Creative Destruction
Engage:Hispanics, Jose Villa - Thursday, January 6, 2011
I think 2011 will result in even more changes than I bold ...
- Study: Hispanics Are Ideal Online Consumers
Marketing Daily, Karl Greenberg - Monday, January 3, 2011
Regardless of whether marketing is in-language or not, if it's relevant ...
- Target Audience: Hispanics Receptive To Interactive Ads
MediaDailyNews, David Goetzl - Monday, January 3, 2011
Digital media producer Terra offered research Monday indicating that Hispanics may ...
- P&G's Pampers Talks To Hispanics With 'Miracle' Plug
Around the Net In Brand Marketing, Karl Greenberg - Friday, December 31, 2010
The effort, which supports Latina moms, involves the Madrinas network that ai ...
- Minorities Over-Index in Multiplatform TV Viewing
MediaDailyNews, Erik Sass - Monday, December 27, 2010
While broadband penetration in general has lagged among Asian, African-American and Hispan ...
- Sony TV Launches Online Ad Platform
MediaDailyNews, Fern Siegel - Thursday, December 23, 2010
Sony Pictures Television kicked off its online platform for Latin America, whi ...