- Yelp Creates Attribute, Business Fund, Resource Hub For Veterans
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 25, 2022
Yelp searches for veteran-owned businesses in the U.S. rose by 101% ...
- From Enchanted Forests To Disco Balls, Etsy Forecasts A Decidedly Different Gifting Season
Marketing Daily, Sarah Mahoney - Thursday, October 20, 2022
People will buy fewer gifts this year, which makes them mean mor ...
- Social Media Are Significant Source Of Holiday Shopping Ideas
Research Intelligencer, Robert Williams - Friday, October 21, 2022
More than half of U.S. consumers said they planned on spending t ...
- Website Personalization Required, But Retail Struggling To Make It Work
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 20, 2022
Fifty-five percent of U.S. and U.K. consumers in a survey cited po ...
- Despite Inflation, Consumers Hope To Support SMBs This Holiday Season
Email Marketing Daily, Ray Schultz - Thursday, October 20, 2022
Email is the preferred channel for digital shoppers, followed by SMS/text, Consta ...
- Advice, Trend Stats To Maximize Ecommerce App Holiday Sales
Mobile Insider, Karlene Lukovitz - Thursday, October 20, 2022
Understanding holiday app install, session and session-length behaviors can help mobile markete ...
- Consumers Are Hot For Early Holiday Shopping, Study Says
Email Marketing Daily, Ray Schultz - Wednesday, October 19, 2022
Online chatter about early shopping has increased by 62% YoY, Cision sta ...
- How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
MAD, Sarah Engel - Tuesday, October 18, 2022
In our current media landscape, doing the same thing will no dou ...
- Leslie Odom Jr., Christina Ricci Star In New Nordstrom Holidays Ads
Marketing Daily, Sarah Mahoney - Tuesday, October 18, 2022
The department-store company is focusing on making sweet and stylish memories, a ...
- More Consumers Will Use Social Media For Holiday Shopping
Research Intelligencer, Robert Williams - Wednesday, October 19, 2022
The most popular activities on social media will be to visit retailer ...
- Take Our Cookie-Cutter Christmas Movie Quiz!
TVBlog, Adam Buckman - Wednesday, October 19, 2022
The holiday season is almost here, and so is TV's annual delu ...
- ICSC Forecast: Consumers Committed To Holiday Spending
Marketing Daily, Sarah Mahoney - Tuesday, October 18, 2022
New research confirms that while shoppers may be worried, most aren't cutti ...
- Retail Needs To Follow Through With Website Promises Before It's Too Late
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 18, 2022
Many retailers and brands are making promises they cannot keep as ...
- Heinz Capitalizes On Ketchup Being Used As Fake Blood, Introduces Halloween Makeup Kit
Around the Net In Brand Marketing, Tanya Gazdik - Friday, October 14, 2022
Ketchup has long been used as fake blood in pranks, videos, and gener ...
- Consumers Rethinking The Holidays - Here's What It Means For Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, October 17, 2022
Brands and retailers need to understand what consumers consider non-negotiable, what they' ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- Holiday Cheer And Fear: Brands Plan To Email More This Season
Email Insider, Ray Schultz - Thursday, October 13, 2022
Smaller firms are more likely than large ones to be promoting mor ...
- Shutterfly Taps Kris Jenner For 'Performance Storytelling'
Marketing Daily, Sarah Mahoney - Thursday, October 13, 2022
The new holiday campaign combines celebrity, personalization, brand awareness and performance metr ...
- Snap Invites Users to Try On, Share, Shop Spooky Halloween Costumes
Digital News Daily, Colin Kirkland - Tuesday, October 11, 2022
Snapchatters can utilize Snap's AR tech to try on, share, and sh ...
- Discount Santa: Consumers Want Deals But Fear Inflation
Email Insider, Ray Schultz - Tuesday, October 11, 2022
They welcome communications from brands, especially regarding coupons and discounts. ...
- Holiday Online Sales To Gain Just 2.5%
Marketing Daily, Sarah Mahoney - Monday, October 10, 2022
With more people shopping in stores, e-tailers are expected to offer ...
- Feeling Pinched, High-Income Consumers Are Shopping Earlier
Marketing Daily - Top of the News, Sarah Mahoney - Friday, October 7, 2022
Finding it harder to pay their bills, high-income families are rethinking holid ...
- Walmart Connect VP Says Deal Events On Retail Sites Drive Traffic
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, October 9, 2022
Walmart's Rollbacks and More officially kicks off the holiday shopping season wi ...
- Toning Up Your Black Friday Email Marketing
Around the Net in Email, Ray Schultz - Friday, October 7, 2022
Black Friday is approaching, and with it the frenzy of sending emai ...
- PwC Holiday Outlook: Black Friday Less Relevant, Millennials Will Spend Most
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 6, 2022
Just 20% of consumers in a study by PwC said they pl ...
- Instagram Tests 4 New Ad Options For Holiday Season
Digital News Daily, Colin Kirkland - Wednesday, October 5, 2022
The new ad options include music optimization for Reels ads, new a ...
- Younger Holiday Shoppers Show Greater Preference For Video Content
Research Intelligencer, Robert Williams - Thursday, October 6, 2022
About two-thirds of Gen Z-ers and millennials said they'd rather look ...
- Streaming, Other Gift Subs Expected To Soar This Holiday Season
Digital News Daily, Karlene Lukovitz - Wednesday, October 5, 2022
Streaming video is the most-cited type of subscription for both giving a ...
- New Inflation Worries Cloud Holiday Forecasts
Marketing Daily, Sarah Mahoney - Tuesday, October 4, 2022
Consumers are fretting more over rising costs, and looking for new wa ...
- Microsoft Releases Performance Max Import And Other New Product Updates
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 4, 2022
Microsoft is releasing several new updates to make it easier for markete ...