- Can Marketers Measure Influence Of Influencers?
Marketing Insider, Harvey Chipkin - Wednesday, April 10, 2019
New product claims to turn influencers into a quantifiable, revenue-driving channel f ...
- Hotel Association Launches Sexual Assault Awareness Effort
Marketing Daily, Tanya Gazdik - Sunday, April 7, 2019
The campaign includes a full-page ad in "The Wall Street Journal" noti ...
- UK Agency OUAT Expands To U.S. Via M&A Route
Mediapsssst, Richard Whitman - Friday, April 5, 2019
London-based OUAT has acquired New York's IdeaWork Studios, a branding and digit ...
- Red Roof Targets Cornhole Enthusiasts
Marketing Daily, Tanya Gazdik - Tuesday, April 2, 2019
The motel brand is partnering with the American Cornhole Organization to spons ...
- TWA Plane Rolls Into Times Square
Marketing Daily, Tanya Gazdik - Sunday, March 24, 2019
The plane will eventually become a cocktail lounge at the TWA Hote ...
- Marriott's Expansive Attitude To Add Nearly 300,000 New Rooms By 2021
Marketing Daily - Top of the News, Thom Forbes - Tuesday, March 19, 2019
"The company credited its growth to a rich loyalty program, profitability ...
- Sheraton Hotels Updates 82-Year-Old Logo
Marketing Daily, Tanya Gazdik - Wednesday, March 13, 2019
The new logo is a symbolic statement of Sheraton's vision for i ...
- TWA Hotel Plans Artifacts Exhibit At JFK
Marketing Daily, Tanya Gazdik - Sunday, March 10, 2019
The exhibit will allow visitors to experience the jet age and t ...
- Marriott Intros Bonvoy, Partners With Manchester United Football Club
Marketing Daily, Tanya Gazdik - Wednesday, February 20, 2019
TV spots break Sunday during the 91st Oscars and will be featur ...
- Monthly Newsletter Doubles Marriott's Audience
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
It highlights top content for the month as one's own personalized readi ...
- Partnerships Help Hyatt Differentiate Brands
Marketing Insider, Harvey Chipkin - Thursday, January 17, 2019
Upscale brand Park Hyatt teams with National Geographic for a marketing/guest servic ...
- Millennials Choose Hotels Based On Tech, Social Media
Marketing Daily, Tanya Gazdik - Tuesday, January 8, 2019
A prospective hotel's social media presence is important to millennials, with 7 ...
- Marriott Aims For Brands Within Brands
Marketing Insider, Harvey Chipkin - Monday, December 10, 2018
Marketing 30 brands is a lot easier when you can group ...
- Marriott Partners With PepsiCo Lifewtr For Virtual Art Project
Marketing Daily, Tanya Gazdik - Thursday, December 6, 2018
The AR experience is featured at a pop-up event in New Yo ...
- The Marriott Maelstrom: How Did Chain Get Hit So Hard In Breach?
Email Insider, Ray Schultz - Sunday, December 2, 2018
Marriott is facing probes, class action lawsuits and damaging publicity. ...
- Kimpton Combines 'Cyber Monday' With 'Giving Tuesday'
Marketing Daily, Tanya Gazdik - Monday, November 19, 2018
Kimpton is offering guests a discount and also donating $10 per nig ...
- Why Hotel Brands Are 'No Shows' On Customer Engagement
Marketing Daily, Hayes Roth, Andrew Susman - Monday, November 19, 2018
For hospitality brands, the key is to match the character of t ...
- The Brands Affected By Consumers' Trust
Digital News Daily, Laurie Sullivan - Monday, November 12, 2018
Two independent surveys analyze consumer trust with data and purchasing from website ...
- Hospitality Firms Risk GDPR Fines For Not Wiping Data
Around the Net in Email, Ray Schultz - Friday, October 19, 2018
A majority of UK hospitality firms have failed to wipe personal da ...
- Norwegian Partners With Runaway Tours, Sixthman For Bon Jovi Cruise
Marketing Daily, Tanya Gazdik - Thursday, October 4, 2018
The cruises will include a full rock show on the pool de ...
- Kimpton Hotels Launches 'Social Experiment'
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2018
Interactive Room 301 will be available at the Kimpton Everly Hotel ...
- Google: Loyalty Drops To Fourth On The List
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 21, 2018
Google believes there are three ways that travel brands can win loyalt ...
- MGM Resorts Partners With NBA
Marketing Daily, Tanya Gazdik - Wednesday, August 1, 2018
The alliance includes the NBA and WNBA providing MGM with official da ...
- Airbnb Reacts To Supreme Court Decision On Travel Ban
Marketing Daily, Tanya Gazdik - Wednesday, June 27, 2018
"The travel ban is a policy that goes against our mission a ...
- Days Inn Forecasts Non-Stop Bright Skies Thanks To 'Days InnBrella'
Marketing Daily, Tanya Gazdik - Tuesday, June 26, 2018
This custom-created portable beam of happy is an overcast day's worst enem ...
- Amazon Adapts Alexa for Hospitality Industry
Around the Net In Digital, Gavin O'Malley - Tuesday, June 19, 2018
Amazon is rolling out a new version of its Alexa virtual assista ...
- Revinate And Hotelchamp Partner On Personalized Guest Service
Email Marketing Daily, Ray Schultz - Tuesday, June 19, 2018
A new integration between Revinate and Hotelchamp is designed to link personaliz ...
- Emma And Venga Team Up On Data-Driven Restaurant Email
Email Marketing Daily, Ray Schultz - Friday, June 15, 2018
Hospitality marketers can deploy the combined resources of Emma and Venga Di ...
- Holiday Inn Offers Chocolate Milk Happy Hour
Marketing Daily, Tanya Gazdik - Friday, June 15, 2018
Participating hotels will also have an area for guests to take phot ...
- Kimpton Hotels Partners With Absolut For Pride
Marketing Daily, Tanya Gazdik - Thursday, May 31, 2018
The InterContinental Hotels Group unit is partnering with Absolut Vodka to off ...