Tag results for "iab"
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains ResilientEconomic instability and the impact of tariffs in 2025 could be overco ...
- Court Sides Against Shopify In Privacy FightShopify must face suit in California for allegedly surreptitiously collecting online shopper ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- IAB, Others Press Court To Strike Down FTC's Click-To-Cancel RulesThe IAB, Chamber of Commerce, cable lobby and others pressed the 8 ...
- Ad Industry Blasts Financial Regulator's Data Broker RulesThe potential regulations "would harm consumers, the economy, and small businesses ...
- Discord: New Quests Ads Align With Gaming-First AudienceAt IAB's gaming ads-focused Playfronts, Discord's SVP of Product Peter Sellis shar ...
- Ad Groups Oppose California Location Privacy Bill"Location information is an integral component of advertising personalization and marketing th ...
- Consumer Advocates Urge Court To Uphold Click-To-Cancel RulesWatchdogs are asking the court to reject arguments by the IAB, cab ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- IAB Tech Lab Debuts Server-Side Ad SolutionThe new framework shifts power back to publishers, the IAB claims. ...
- FTC Asks Court To Reject Challenge To Click-To-Cancel RulesThe IAB, Chamber of Commerce, cable lobby and other organizations want ...
- FTC Wants To Delay 'Dark Patterns' Case Against AmazonThe FTC on Wednesday asked a federal judge to delay an upcomi ...
- Ad Industry, Others Blast Maryland's Proposed B2B Tax"This tax will discourage companies from marketing their products and services, resulti ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- FTC Click-To-Cancel Regs Too Broad: IAB, Others Tell CourtThe FTC lacked authority to issue rules that "limit commerce across t ...
- California Bill Requiring Browser-Based Opt-Out ReintroducedCalifornia Governor Gavin Newsom vetoed a nearly identical bill last year. ...
- Ad Groups Urge Veto Of NY Health Privacy BillThe New York Health Information Privacy Act "would have far-reaching, unintended, a ...
- Google Super Bowl Ad Spotlights 50 SMBs, Buy Running In Local MarketsThe 50 ads spotlighting SMBs will run in their local markets, maki ...
- Ad Industry Must Stay 'Open' To Save The WebPALM SPRINGS, CA -- IAB CEO David Cohen asked conference attendees he ...
- Uber's App Could Soon Look More Like Google Maps With AdsPALM SPRINGS, CA -- Uber Advertising could expand ad units on i ...
- Consumers Lack Knowledge To Delete Online Data: IAB StudyPALM SPRINGS, CA -- An IAB study finds only 40% of U. ...
- IAB Hands GM's Reed The Wheel, Names Her ChairPALM SPRINGS, CA -- The auto industry takes the wheel at t ...
- Advertising Sell-Side Businesses Get A Shot At GloryPALM SPRINGS, CA -- Publishers, ad servers and supply-side platforms could beco ...
- Court Rejects Request By IAB, Others: Won't Block Click-To-CancelA panel of the 8th Circuit rejected a bid by the IA ...
- Advertisers To IAB: Ad Growth Decelerating This YearUse of generative AI throughout the ad industry has grown in t ...
- Immediate, Measurable Ad Results Fuel Performance AdvertisingAn accelerated push for more measurable results has surfaced as platforms beco ...
