Tag results for "iab"
- IAB Expands 'Excellence' Leadership To Keep Up With InnovationThe new leadership team will support innovations that are beginning to ga ...
- IAB Releases Invoice API Specs For Public CommentThe draft represents "a unified, system-agnostic set of API specifications designed ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next LevelIAB Tech Lab has announced a project to standardize container technology f ...
- Oregon Governor Signs Law Banning Location Data SalesOregon Governor Tina Kotek this week signed a bill that prohibits compani ...
- Ad Industry Urges California To Rework Privacy ProposalProposed regulations regarding location data "could have far-reaching unintended consequences, particularly wh ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public CommentThe IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- US Digital Economy Nears $5T, Creator Growth CitedThe creator economy is growing at five times the rate of t ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian CourtThe IAB Europe Transparency & Consent Framework used as the foundation f ...
- MRC, IAB Release Attention Measurement Guidelines DraftThe guidelines, which will be open for public comment through July 1 ...
- IAB, Others Urge SCOTUS To Intervene In Video Privacy Battle"Retailers, publishers, and advertisers cannot be expected to anticipate that engaging ...
- Brands Can Buy Live Sports On Google's DV360 - And YouTubeThe move by Google's DV360 follows other major video platforms' efforts arou ...
- CTV, Social Media: Battling For 'Must Buy' StatusA study by the IAB, Advertiser Perceptions and Guideline finds that 6 ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains ResilientEconomic instability and the impact of tariffs in 2025 could be overco ...
- Court Sides Against Shopify In Privacy FightShopify must face suit in California for allegedly surreptitiously collecting online shopper ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- IAB, Others Press Court To Strike Down FTC's Click-To-Cancel RulesThe IAB, Chamber of Commerce, cable lobby and others pressed the 8 ...
- Ad Industry Blasts Financial Regulator's Data Broker RulesThe potential regulations "would harm consumers, the economy, and small businesses ...
- Discord: New Quests Ads Align With Gaming-First AudienceAt IAB's gaming ads-focused Playfronts, Discord's SVP of Product Peter Sellis shar ...
- Ad Groups Oppose California Location Privacy Bill"Location information is an integral component of advertising personalization and marketing th ...
- Consumer Advocates Urge Court To Uphold Click-To-Cancel RulesWatchdogs are asking the court to reject arguments by the IAB, cab ...
- IAB Benchmarks AI Adoption, Evolving Impact On AdvertisingDespite the multitude of challenges AI brings to the ad industry, technolo ...
- IAB Tech Lab Debuts Server-Side Ad SolutionThe new framework shifts power back to publishers, the IAB claims. ...
- FTC Asks Court To Reject Challenge To Click-To-Cancel RulesThe IAB, Chamber of Commerce, cable lobby and other organizations want ...
- FTC Wants To Delay 'Dark Patterns' Case Against AmazonThe FTC on Wednesday asked a federal judge to delay an upcomi ...
- Ad Industry, Others Blast Maryland's Proposed B2B Tax"This tax will discourage companies from marketing their products and services, resulti ...
- Microsoft Quietly Changes Video Placement, Bid ReportingChanges for Microsoft Monetize, a web-based platform that helps publishers sell the ...
- IAB Resurfaces Push For Responsive AdsThe Interactive Advertising Bureau is pushing for the industry to move towa ...
- FTC Click-To-Cancel Regs Too Broad: IAB, Others Tell CourtThe FTC lacked authority to issue rules that "limit commerce across t ...
