- IAB Releases Guidelines For Using CTV As Performance Channel
MediaDailyNews, Laurie Sullivan - Thursday, October 30, 2025
The IAB has released guidelines on how conversion APIs (CAPI) can increa ...
- Content-Based 'Contextual' Ads Score Low Vs. Audience Targeting: Survey
Television News Daily, Wayne Friedman - Wednesday, October 1, 2025
"Marketers, brands, agencies have evolved their thinking about CTV as a pa ...
- Amazon Settles 'Dark Patterns' Charges For $2.5 Billion
MediaDailyNews, Wendy Davis - Thursday, September 25, 2025
Amazon has agreed to pay $2.5 billion to settle charges that ...
- IAB: Media Buyer Outlook Dives From Start Of Year
MediaDailyNews, Laurie Sullivan - Thursday, September 25, 2025
Media-buyer spending expectations fell from a 2025 growth of 7.3% in Janua ...
- Online Shopper Aims To Revive 'Eavesdropping' Battle With Microsoft
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
Pennsylvania resident Ashley Popa is making another bid to revive her priva ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- NBA Presses Supreme Court To Hear Video Privacy Appeal
MediaDailyNews, Wendy Davis - Tuesday, September 2, 2025
"The Court should grant review without delay," the National Basketball Association sa ...
- FTC Appeals Block On Media Matters Probe
MediaDailyNews, Wendy Davis - Wednesday, August 27, 2025
"The immediate and irreparable harm to the FTC's ad boycott investigation cal ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- Six Degrees Of ALM
MediaDailyNews, Joe Mandese - Monday, August 18, 2025
The Interactive Advertising Bureau announced actor Kevin Bacon will headline its Annu ...
- IAB Tech Lab Updates Taxonomy For Mapping Content To Ads
MediaDailyNews, Laurie Sullivan - Tuesday, August 12, 2025
IAB Tech Lab released mapping and implementation guidance for advertisers and publishe ...
- Media Matters Presses Bid To Halt FTC Probe
MediaDailyNews, Wendy Davis - Wednesday, August 6, 2025
The FTC wants Media Matters to turn over documents relating to t ...
- Web User Wants SCOTUS To Intervene In Video Privacy Battle With Paramount
MediaDailyNews, Wendy Davis - Tuesday, August 5, 2025
A California resident who recently lost his privacy battle with Paramount wi ...
- Neuro-Contextual Ad Tech Adopts IAB Diligence Platform To Ensure Privacy
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
Seedtag, a global neuro-contextual advertising company, adopted the IAB Diligence Platform, joini ...
- IAB Tech Lab, Industry Suppliers Create Live Stream Ad Playbook
MediaDailyNews, Laurie Sullivan - Tuesday, August 5, 2025
IAB Tech Lab has developed a Live Event Ad Playbook with leadersh ...
- New Bill Would Codify FTC's Former Click-To-Cancel Rules
MediaDailyNews, Wendy Davis - Wednesday, July 30, 2025
The bill, introduced Wednesday, would codify regulations that were struck down ...
- IAB: Retail Commerce Media To Drive $74B Ad Spend In 2026
MediaDailyNews, Laurie Sullivan - Tuesday, July 29, 2025
As businesses turn to commerce media to generate new revenue streams, enhan ...
- Unified IAB Theory
Planning & Buying Insider, Joe Mandese - Tuesday, July 22, 2025
Just a week after establishing a beachhead in out-of-home measurement, the I ...
- FTC's Click-To-Cancel Rules Struck Down
MediaDailyNews, Wendy Davis - Tuesday, July 8, 2025
The IAB, NCTA, Chamber of Commerce and others had challenged the click-to-canc ...
- IAB Adds Compliance Questionnaire, Evolving Regulations Cited
MediaDailyNews, Laurie Sullivan - Wednesday, July 9, 2025
Updates made to the IAB Diligence Platform on Wednesday aim to he ...
- IAB Launches In-Game Ad Measurement Framework
MediaDailyNews, Colin Kirkland - Thursday, June 26, 2025
The IAB says the "Gaming Measurement Framework" will give advertisers metrics f ...
- Media Matters Sues To Block FTC Investigation
MediaDailyNews, Wendy Davis - Tuesday, June 24, 2025
"Media Matters faces an ongoing campaign of retribution for exercising its Fir ...
- IAB Expands 'Excellence' Leadership To Keep Up With Innovation
MediaDailyNews, Laurie Sullivan - Thursday, June 12, 2025
The new leadership team will support innovations that are beginning to ga ...
- IAB Releases Invoice API Specs For Public Comment
MediaDailyNews, Joe Mandese - Tuesday, June 10, 2025
The draft represents "a unified, system-agnostic set of API specifications designed ...
- IAB Tech Lab Containerization Project Moves Programmatic To Next Level
MediaDailyNews, Laurie Sullivan - Thursday, June 5, 2025
IAB Tech Lab has announced a project to standardize container technology f ...
- Oregon Governor Signs Law Banning Location Data Sales
MediaDailyNews, Wendy Davis - Wednesday, June 4, 2025
Oregon Governor Tina Kotek this week signed a bill that prohibits compani ...
- Ad Industry Urges California To Rework Privacy Proposal
MediaDailyNews, Wendy Davis - Monday, June 2, 2025
Proposed regulations regarding location data "could have far-reaching unintended consequences, particularly wh ...
- IAB Updates Archaic Ad Agreement Terms, Seeks Public Comment
MediaDailyNews, Laurie Sullivan - Tuesday, May 20, 2025
The IAB has updated the industry's 25-year-old digital ad agreement terms throu ...
- US Digital Economy Nears $5T, Creator Growth Cited
MediaDailyNews, Colin Kirkland - Friday, May 9, 2025
The creator economy is growing at five times the rate of t ...
- IAB Europe Data Consent Framework Ruled Illegal By Belgian Court
MediaDailyNews, Laurie Sullivan - Friday, May 16, 2025
The IAB Europe Transparency & Consent Framework used as the foundation f ...