- Experts Weigh In On Impact Of Apple Verdict
Marketing Daily - Top of the News, Thom Forbes - Monday, August 27, 2012
With the air clearing on Apple's surprisingly swift and broad victory ov ...
- Walgreens Campaign Touts Its History Of Innovation
Marketing Daily, Aaron Baar - Saturday, August 11, 2012
A 30-second spot begins by showing Charles Walgreen founding his namesake sto ...
- Pepperidge Farm Launching 35 Products
Marketing Daily, Karlene Lukovitz - Thursday, August 9, 2012
Irene Chang Britt, who recently succeeded longtime president Pat Callaghan, is t ...
- Dannon, Smithfield, Chobani Open Own Cafes
Marketing Daily, Karlene Lukovitz - Tuesday, July 24, 2012
Dannon yogurt and Smithfield Foods, known for Virginia ham and pork, ha ...
- MediaCom US Merges Digital, Content Operations
MediaDailyNews, Steve McClellan - Monday, July 16, 2012
Sasha Savic, who joined MediaCom USA in April as CEO, is quick ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...
- Menacing Mobile
Media Magazine, Erik Sass - Wednesday, June 6, 2012
In a New York Times column titled "The Twitter Trap," published ...
- Getting A Handle On The Future: Start By Making Life Easier
Marketing: Travel, Gary Leopold - Monday, June 4, 2012
The great thing about consumer trends is that they lead us ...
- Bill Ford Touts Innovation For Michigan
Marketing Daily, Karl Greenberg - Thursday, May 31, 2012
At the Mackinac Policy Conference this week, Ford Motor Company Chairman Bi ...
- Car Ads On Technology, Efficiency Resonate
Marketing Daily, Karl Greenberg - Thursday, May 10, 2012
Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ad ...
- Tide Pods Among First 'Hypeworthies' Winners
Marketing Daily, Karlene Lukovitz - Monday, May 7, 2012
Winners in 13 categories were chosen by a panel of grocery indust ...
- Mindshare Launches New Gen Y Trend Report Series
Raw, Steve McClellan - Tuesday, March 6, 2012
Mindshare has launched the first edition of its new quarterly trend serie ...
- 2011 Ace Score Rankings: KitchenAid Leads The Pack
Marketing Daily, Karlene Lukovitz - Wednesday, January 4, 2012
The 60-second commercial employs product innovation and "storytelling" by showing home che ...
- Kraft Sampling Machine Distinguishes Adults From Kids
Raw, Karlene Lukovitz - Wednesday, December 14, 2011
A machine being used in Chicago by Kraft can gauge age a ...
- Conversation And Open Innovation
Marketing Daily, - Tuesday, November 29, 2011
As marketers, Conversation is what we crave. Moving past a broadcast messa ...
- McCann Erickson Taps Harris As EVP, Global Innovation
MediaDailyNews, Fern Siegel - Wednesday, October 19, 2011
Tim Harris leaves Denuo to become executive vice president, global innovation ...
- Steve Jobs Tribute: Go Forth and Innovate
On Media, Diane Mermigas - Friday, October 7, 2011
The most fitting tribute a grieving world can make to the la ...
- Steven Paul Jobs: 1955 - 2011
Marketing Daily - Top of the News, Thom Forbes - Thursday, October 6, 2011
A friend of mine who is not the emotional type asked ...
- Mediabrands 'Operationalizes' Innovation, Taps Former Digital Chief George To Do It
MediaDailyNews, Joe Mandese - Friday, September 16, 2011
Matt Seiler moved another chess piece in his creeping reorganization of Interpublic ...
- Ad Club, Google Launch Young Innovators Award
Marketing Daily, - Tuesday, August 30, 2011
The Advertising Club and Google are collaborating on a first-time contest ...
- ConAgra CEO: Food Industry Needs More 'Magic'
Marketing Daily, - Wednesday, August 24, 2011
Food manufacturers are "all really struggling for growth," and the industry nee ...
- Batter Buster, General Mills Honored for Innovation
Marketing Daily, - Tuesday, August 23, 2011
The Grocery Manufacturers Association has chosen Batter Buster and General Mills ...
- OMD Wants To Ignite Its Entire Factory, Names Haber Chief Innovation Officer
MediaDailyNews, Joe Mandese - Thursday, July 7, 2011
Jonathan Haber, a rising "creative" media star inside Omnicom Group, has be ...
- Initiative Consolidates Innovation Teams, Puts Them Under Digital
MediaDailyNews, Joe Mandese - Friday, June 17, 2011
Interpublic's Initiative unit is trying an innovative approach to its disparate arr ...
- Getting Out Of The Rut
Marketing Daily - Top of the News, Thom Forbes - Monday, June 13, 2011
Feel like you're trudging back to the same-old same old this Mond ...
- Aegis Calls U.S. 'Most Sophisticated' Media Market, Shows Results Of Focusing On It
MediaDailyNews, Joe Mandese - Thursday, May 19, 2011
If there was any doubt in the advertising and media services indust ...
- Innovating The Innovation Process
Marketing Daily, Waleed Al-Atraqchi - Wednesday, April 20, 2011
By connecting ideation with concept evaluation and testing real-world scenarios, the resul ...
- Facebook's Open Compute: What Does It Mean?
Online Media Daily, Beth McCabe - Friday, April 8, 2011
One of the top stories in technology was Facebook's announcement of t ...
- The 'Rules' For Innovation: A CMO's Viewpoint
Marketing Daily, Debbie DeGabrielle - Monday, March 21, 2011
Companies that move now to take advantage of all that social med ...
- It's Not What Your Brand Is For, But What It's Against
Around the Net In Brand Marketing, Karl Greenberg - Thursday, February 24, 2011
StrawberryFrog's Scott Goodson argues that thinking about brand identity less in ter ...