- State Farm's Super Bowl Return Rides A Bon Jovi Parody
Marketing Daily, Sarah Mahoney - Monday, February 2, 2026
Hailee Steinfeld flees a sketchy insurer run by Keegan-Michael Key and Dan ...
- Prudential Tells Younger Demos To Plan For Retirement
Out to Launch, Fern Siegel - Wednesday, January 7, 2026
McCann crafts spots for TV and Instagram. Future spots on ESPN. ...
- Prudential Taps 'Retirement House' Influencers For Rose Bowl Campaign
Marketing Daily, Danielle Oster - Wednesday, December 31, 2025
Members of the "Retirement House" TikTok group star in a series ...
- National Buys Erode 3% To $6.5B For Top Networks
Television News Daily, Wayne Friedman - Tuesday, December 30, 2025
Total airings for CBS, NBC, ABC, Fox, ESPN and Fox News Chann ...
- Tombras Goes 'Wild' For Mutual Of Omaha
MAD, Fern Siegel - Friday, December 12, 2025
New creative encourage viewers to "Protect Your Kingdom." ...
- American Family Insurance Debuts First Branded Content Series
MAD, Steve McClellan - Monday, November 17, 2025
Called "Dream Fearlessly," the five-episode series tells a narrative that spans thr ...
- Geico Introduces 'It Feels Good To Geico'
Marketing Daily, Danielle Oster - Monday, November 17, 2025
Campaign aims to shift the conversation away from simple savings messaging ...
- Thanking All Veterans For Their Service
MediaDailyNews, Laurie Sullivan - Tuesday, November 11, 2025
The "Honor Through Action" movement campaign aims to ensure veterans and the ...
- Spam Bullies: Californians Sue Email Marketers Under Tough State Law
Email Insider, Ray Schultz - Tuesday, October 28, 2025
Any brand that sends commercial emails to California residents may be h ...
- Humana: Pickleball Is Gateway To Better Health
MAD, Fern Siegel - Tuesday, October 7, 2025
Brownstein Group posits sport as key to active aging. ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- 'For The Love Of Californians': State Touts Health Insurance Marketplace
Marketing Daily, Les Luchter - Thursday, September 25, 2025
Covered California's campaign is designed to cover all who live in t ...
- More Love From American Family Insurance
Out to Launch, Steve McClellan - Tuesday, September 9, 2025
Last year, American Family Insurance announced that it had partnered wi ...
- Allstate Takes 'Mayhem' To New Places
Marketing Daily, Danielle Oster - Monday, September 8, 2025
Dean Winters reprises his popular role for the latest iteration of t ...
- Progressive Brings In 'The Backup' For Second Season
Marketing Daily, Danielle Oster - Thursday, August 28, 2025
Campaign likens the brand's insurance coverage to the role of a dependab ...
- Geico Discusses Its 'Largest Ever' Creative Rollout
Marketing Daily, Danielle Oster - Thursday, August 14, 2025
The effort includes the familiar Geico Gecko character taking center stage ...
- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- This Dachshund's Got Vitality In B2B Push For Health Insurance Options
Marketing Daily, Les Luchter - Thursday, July 3, 2025
Stanley the Dachshund stars in ads for Vitality, which provides tools design ...
- Amica Insurance Gets 'Together' With Customers
MAD, Fern Siegel - Tuesday, June 17, 2025
Mother New York continues the "Empathy" platform, highlighting the ties that b ...
- The General Unites Shaq, T-Pain, And Bumblebee From 'Transformers'
Marketing Daily, Danielle Oster - Wednesday, June 11, 2025
The campaign for the auto insurance company debuted this week and ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- AXA Recognizes Domestic Violence In New Policy Campaign
MAD, Fern Siegel - Tuesday, April 15, 2025
The initiative, beginning in France, provides emergency relocation for victims. ...
- Tatum Shoots For Amica Insurance
MAD, Fern Siegel - Tuesday, March 4, 2025
The "Protect Your Legacy" spot by Mother New York runs through J ...
- Hiscox Pays Tribute To Irving Berlin, Small Business
MAD, Fern Siegel - Tuesday, March 4, 2025
The insurer's AOR Terri & Sandy created two spots, running across Disney/A ...
- US Auto Insurance Shopping Grew At 'Nuclear' Rates
Marketing Daily, Danielle Oster - Thursday, February 27, 2025
Yet fewer consumers were actually switching or buying new policies, according ...
- YouTube Citations In Google AI Overviews Rise 25%
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2025
BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- American Family Teams With Latest Film In 'Captain America' Franchise
MAD, Steve McClellan - Thursday, February 6, 2025
The main idea: Showcase the parallels between American Family Insurance's Red Roofli ...
- Horrific California Fires Will Take Toll On Insurance Industry
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 8, 2025
Residents in other states are underinsured for fires, floods, hurricanes and oth ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...