- The General Steers New Drivers Toward Fortnite
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
The General Insurance company is following its Gen Z audience into Fortni ...
- This Dachshund's Got Vitality In B2B Push For Health Insurance Options
Marketing Daily, Les Luchter - Thursday, July 3, 2025
Stanley the Dachshund stars in ads for Vitality, which provides tools design ...
- Amica Insurance Gets 'Together' With Customers
MAD, Fern Siegel - Tuesday, June 17, 2025
Mother New York continues the "Empathy" platform, highlighting the ties that b ...
- The General Unites Shaq, T-Pain, And Bumblebee From 'Transformers'
Marketing Daily, Danielle Oster - Wednesday, June 11, 2025
The campaign for the auto insurance company debuted this week and ...
- Blue Shield Shared Patient Health Data Via Google Ads
MediaDailyNews, Laurie Sullivan - Tuesday, April 29, 2025
Blue Shield began notifying members this month about the data breach. ...
- AXA Recognizes Domestic Violence In New Policy Campaign
MAD, Fern Siegel - Tuesday, April 15, 2025
The initiative, beginning in France, provides emergency relocation for victims. ...
- Tatum Shoots For Amica Insurance
MAD, Fern Siegel - Tuesday, March 4, 2025
The "Protect Your Legacy" spot by Mother New York runs through J ...
- Hiscox Pays Tribute To Irving Berlin, Small Business
MAD, Fern Siegel - Tuesday, March 4, 2025
The insurer's AOR Terri & Sandy created two spots, running across Disney/A ...
- US Auto Insurance Shopping Grew At 'Nuclear' Rates
Marketing Daily, Danielle Oster - Thursday, February 27, 2025
Yet fewer consumers were actually switching or buying new policies, according ...
- YouTube Citations In Google AI Overviews Rise 25%
Performance Marketing Insider, Laurie Sullivan - Thursday, February 13, 2025
BrightEdge has kept pace with identifying trends on how Google AI Overvie ...
- American Family Teams With Latest Film In 'Captain America' Franchise
MAD, Steve McClellan - Thursday, February 6, 2025
The main idea: Showcase the parallels between American Family Insurance's Red Roofli ...
- Horrific California Fires Will Take Toll On Insurance Industry
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, January 8, 2025
Residents in other states are underinsured for fires, floods, hurricanes and oth ...
- 2024's Biggest Hits: Inclusion, Representation -- And How To Avoid A PR Train Wreck
Marketing Daily, Sarah Mahoney - Tuesday, December 31, 2024
The most-read stories in retail, beauty and apparel show how hungry reade ...
- United Healthcare's Crisis Response Backfires
Marketing Daily - Top of the News, Sarah Mahoney - Monday, December 16, 2024
Tone-deaf phrasing of UnitedHealth Group CEO Andrew Witty's "New York Times" ess ...
- Fox Show Raises Question: Does Insurance Cover Doc With Amnesia?
TVBlog, Adam Buckman - Tuesday, December 17, 2024
An upcoming Fox drama about a doctor with amnesia seems to fa ...
- American Family Campaign Celebrates It's 'Dreamer of The Year' Award
MAD, Steve McClellan - Saturday, December 14, 2024
The award, created three years ago in partnership with Time magazine, th ...
- Progressive Adds To 'Backup' Plan
Out to Launch, Fern Siegel - Monday, December 2, 2024
New spots feature back-up NFL quarterbacks helping people at home. ...
- HLK Lands Media, Creative Remit For Insurer Sentry
MAD, Steve McClellan - Tuesday, November 26, 2024
HLK will lead all brand strategy, creative development and media planning a ...
- NFL's Love Featured In First Ad For American Family Insurance
MAD, Steve McClellan - Monday, November 11, 2024
The insurer tapped Jordan Love earlier this year to be a bra ...
- Merkle Wins Data, Technology Remit From Amica Mutual Insurance
MAD, Steve McClellan - Monday, October 21, 2024
The multi-year agreement will focus on building out a new marketing ecosyst ...
- Putting The New General Market At The Center
MediaDailyNews, Bill Duggan - Wednesday, October 16, 2024
ANA Group EVP Bill Duggan interviewed American Family Insurance CMO Sherina Smi ...
- Dr Pepper Continues 'Fansville' Campaign With Unexpected Cameo
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
The latest entry in Dr Pepper's college football campaign features an appearan ...
- MetLife Teams Up With New York Giants, Jets To Support Pet Rescues
Marketing Daily, Danielle Oster - Tuesday, October 8, 2024
MetLife Pet Insurance will donate $5 for every pet insurance quote t ...
- All-Hispanic Cast Featured In American Family's Latest 'Life's Better' Ad
MAD, Steve McClellan - Wednesday, September 18, 2024
Called "Blackout," the spot features an all-Hispanic cast and is timed ...
- Which Insurance Company Has The Rock Of Gibraltar As Its Logo?
Brand Insider, Barbie Romero - Tuesday, September 10, 2024
Which insurance company made the "Rock of Gibraltar" its company symbol ...
- Progressive Doubles As Backup For Any Home, Auto Problem
MAD, Fern Siegel - Friday, September 6, 2024
New spots by Arnold roll out during the NFL opener and featu ...
- Progressive Highlights Brand Purpose With 'Progress Isn't Overnight'
Marketing Daily, Danielle Oster - Wednesday, September 4, 2024
Ad ties depictions of everyday incremental progress -- like a father teachi ...
- Insurer FM Gets Brand Makeover, Launches First TV Ad Campaign
MAD, Steve McClellan - Thursday, August 29, 2024
The new advertising will premier August 29th as part of FM's tit ...
- State Farm Bundles Football, Futbol For Football Season Debut
Marketing Daily, Danielle Oster - Wednesday, August 28, 2024
State Farm's football season campaign features "Ted Lasso" actor Cristo Fernandez a ...
- State Farm Is Ready To Fix Any 'Nightmare'
MAD, Fern Siegel - Tuesday, August 27, 2024
Created by Highdive, the new work is the brand's biggest campaign pu ...