- Turtle Wax Launches 'Shiny' New Campaign
MAD, Larissa Faw - Wednesday, May 28, 2014
Developed by its new agency of record, O'Keefe, Reinhard & Paul (OKRP ...
- Sapporo Launches First U.S. TV Campaign
Marketing Daily, Tanya Gazdik - Friday, May 23, 2014
Sapporo beer is launching a $2 million integrated campaign which includes t ...
- Dunkin' Donuts Ties Mobile To Traditional Media
Mobile Marketing Daily, Mark Walsh - Wednesday, May 21, 2014
Dunkin' Donuts is known as a mobile innovator in the retail spac ...
- Employment Site Indeed Launches First Global Campaign
MAD, Larissa Faw - Tuesday, May 20, 2014
Mullen serves as lead strategic and creative agency with media duties l ...
- Live From Albania StrawberryFrog, APCO Win Tourism Account
MAD, Larissa Faw - Tuesday, May 20, 2014
In a review process reminiscent of AMC's "The Pitch," the agencies w ...
- Bridgestone Targets Women, Mothers, Safety-Conscious
Marketing Daily, Tanya Gazdik - Monday, May 19, 2014
Bridgestone Americas is using a well-known actress to target women, mothers a ...
- Harvey Gives Fashion Industry A Tech Forum To Bridge Gaps
SearchBlog, Laurie Sullivan - Wednesday, May 14, 2014
The fashion industry keeps losing talent to technology companies. The departure ...
- La-Z-Boy, Brooke Shields Show 'Urban Attitudes'
Marketing Daily, Tanya Gazdik - Thursday, May 8, 2014
La-Z-Boy is launching an integrated ad campaign featuring actress Brooke Shields f ...
- Bauer Drives Chrysler 200 In Fox's '24: Live Another Day'
Marketing Daily, Karl Greenberg - Friday, May 2, 2014
Chrysler will do in-show integration; media exclusivity in key episodes; season-long placeme ...
- FCB Inferno Wins NS&I GBP5m Integrated Account
Around the Net In MAD London, Sean Hargrave - Wednesday, April 30, 2014
The state-owned savings bank, National Savings and Investments, has appointed FCB Infer ...
- Where Have All The Rodents Gone?
MAD, Larissa Faw - Monday, April 28, 2014
An new ad campaign from Havas for Reckitt Benckiser's d-Con takes ...
- CP+B Scores NBA 2K Account
MAD, Larissa Faw - Thursday, April 24, 2014
Crispin Porter + Bogusky (CP+B) shoots and scores a championship franchise. T ...
- Mars Rebrands, Plans Expansion
MAD, Larissa Faw - Wednesday, April 16, 2014
The agency known for its shopper-marketing expertise is changing its name fr ...
- IBM To Acquire Silverpop, Enlarges Cloud Computing Services
MediaDailyNews, Laurie Sullivan - Thursday, April 10, 2014
IBM reported Thursday it was entering into an agreement to acquire Silverpo ...
- Breyers Gelato Airing Vignettes During 'Parenthood'
Marketing Daily, Karlene Lukovitz - Thursday, April 3, 2014
All elements of the campaign are keyed to the concept of coupl ...
- How Small Businesses Find Profit In Loyal Customers
Data and Targeting Insider, Laurie Sullivan - Wednesday, April 2, 2014
Nurturing existing customers may seem like a lost art, especially for sma ...
- Integration or Individualization? In Social, The Answer Is Both
Social Media & Marketing Daily, Sean O'Neal - Tuesday, March 25, 2014
The social-media landscape is expanding at the speed of light, yet divergi ...
- Y&R Launches First Global Activia Campaign With Shakira
MAD, Larissa Faw - Friday, March 21, 2014
And the endorsement goes beyond dancing in commercials. The international superstar's n ...
- Pure Leaf, Food & Wine Support Local Food Movement
Marketing Daily, Karlene Lukovitz - Monday, March 24, 2014
Through July, Pure Leaf will be the exclusive sponsor of the Gr ...
- Lincoln Motor Launches 'The Journey' Project
Marketing Daily, Karl Greenberg - Monday, March 24, 2014
The effort comprises seven video documentaries and behind-the-scenes images at www.now.lincoln.com. T ...
- Cracker Barrel In 'Deliciously Different' Campaign
Marketing Daily, Karlene Lukovitz - Monday, March 17, 2014
The brand -- while well-established in various regions including the Northeast ( ...
- CDW Helps Companies Achieve 'Smart Growth'
Marketing Daily, Aaron Baar - Monday, March 17, 2014
"The technology is evolving, and the challenges are evolving and we're helpi ...
- Mack Trucks Gives Bulldog New Leash On Life
Marketing Daily, Karl Greenberg - Monday, March 10, 2014
The company, which has been around for 114 years, is doing ...
- Stihl Solicits Customer Stories
Marketing Daily, Aaron Baar - Friday, March 7, 2014
"We've been receiving unsolicited testimonials from our users for some time, a ...
- Kraft Drink Brands Back Major League Soccer
Marketing Daily, Karl Greenberg - Thursday, March 6, 2014
MLS on Friday is launching a multi-year sponsorship deal with Capri S ...
- Budweiser Unveils World Cup Teaser
Marketing Daily, Tanya Gazdik - Wednesday, February 19, 2014
Budweiser is teasing its sponsorship of the World Cup with a 10-seco ...
- McDonald's Launches Eastern New England Push
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
In addition to promoting McDonald's' coffee and breakfast menu, the new campai ...
- Vehicle Marketing Can't Live On Social Alone
Marketing Daily, Karl Greenberg - Tuesday, February 18, 2014
The example given by market research firm TNS Global is VW's Sup ...
- NBC's 'Fallon' Launches With GE Deal
MediaDailyNews, Wayne Friedman - Friday, February 14, 2014
NBC's "The Tonight Show Starring Jimmy Fallon" will launch with a maj ...
- Consumers And Marketing Meet In Hyperlocal Experiences
SearchBlog, Laurie Sullivan - Thursday, January 30, 2014
Sometimes the campaign falters because brands don't have the resources needed ...