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FCB Inferno Wins NS&I GBP5m Integrated Account

  • Campaign, Wednesday, April 30, 2014 8:44 AM
The state-owned savings bank, National Savings and Investments, has appointed FCB Inferno to handle an integrated brief of above-the-line, CRM and digital advertising over the next three years. The agency won a contested pitch, believed to have included DLKW Lowe and Enter, which was handled by the Crown Commercial Service. The Gate had previously handled NS&I's advertising and Kitcatt Nohr held its below-the-line brief. However, neither is on the government roster of agencies, and so could not compete in this process.

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