Tag results for "integrated marketing"
- Are Blogger Moms 'Measuring' Up?We started working with mom bloggers nearly eight years ago, at ...
- Toyota Launches Teen Driving CampaignThe campaign includes a new spot running on sites like Hulu a ...
- Honey Bunches Of Oats Creates Music Video, SweepsThe integrated campaign targets both the general and Hispanic markets. Its goa ...
- Progressive Strives To Keep 'Flo' FreshProgressive has adopted a strategy unlike any other in the insurance industr ...
- Integration, The Internet Of Things MythSarah Rotman Epps hit the nail on the head when she wro ...
- Land Rover Sets Off On 'Race The Sun'Land Rover this week rolls out its next adventure-focused campaign for t ...
- Comedy Central: Digital, Schmigital, It's All One Funny Place, as Platform Walls Go Away David Bernath is the new EVP of programming and multiplatform strategy f ...
- General Mills Launches National Cereal Lovers Week"Americans still love cereal, but the reality is that there are ...
- Visa Takes 'Football Fantasy' Campaign MobileAs part of its #MyFootballFantasy campaign kicked off last month with t ...
- Land Rover Goes On Digital AdventuresLand Rover is heading into the wild to promote its Range Rov ...
- Bravo's 'Top Chef' Signs 4 Major Integrated SponsorsBravo's big food show "Top Chef" has signed up four major on-scre ...
- DG MediaMind, Marin Partnership To Automate Data IntegrationDG will announce this week an integration partnership with Marin Software allowi ...
- Flo Sits Out Progressive Brand SpotProgressive has launched a new brand extension that's unlike anything consumers ha ...
- NuContext Creative Names Rola Exec Director, Integrated MarketingNuContext Creative, an entertainment marketing agency, has named Michael Rola executive direct ...
- The Real Fear Consumers Won't 'Like' Facebook Video Ads as Much as Investors and Advertisers Think They Will Facebook's new tool that will automatically play videos will a big sma ...
- Viggle Posts Uptick In Revenue, AdvertisersThe TV loyalty app company Viggle posted improving revenue for its curre ...
- Green Mountain Taps Clarkson For Fair Trade CampaignThe Grammy Award winner is sharing that experience through a travelogue (includi ...
- Holiday Inn Invites Guests To 'Change View'IHG's Holiday Inn brand is launching a multimillion campaign with the the ...
- Eight O'Clock Coffee Ups Marketing For Brand RefreshThe more than 150-year-old brand (launched in 1859) has introduced new packagin ...
- How To Organically Integrate Brands With Content For the most part companies do a lousy job of integrating the ...
- Need For Integration Magnified When Reaching Affluents Purse strings and wallet depth are not the only things that separa ...
- Why Mobile Ads Must Not Stand AloneMobile advertising has been defined by companies like Adfonic and Jumptap, not ...
- 'Dumb Ways To Die' Is Charmingly GruesomeIt's hummable, shareable, and even snack-able, if you like cute, candy-colored animat ...
- Cramer-Krasselt's Smith Says Integrated Agency Model Has RunwayCramer-Krasselt executive Lori Laurent Smith said integrated agency models are "the w ...
- Yes, There Is Such A Thing As Too Much IntegrationOne of the chief concerns that marketers bring to strategic business consultan ...
- Ford Gets The 'Need' For MustangVia a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Chevron And U.S. Open: Young Scientists Wanted"We have a neat little deal," says Glenn Weckerlin, global director ...
- Volvo Uses Twitter Chat For Digital Focus GroupVolvo is boosting the digital portion of its U.S. media spend ...
- Chevrolet Cleats Up For L.A. Galaxy SponsorshipThe site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Equifax Taps Dentsu's 360i As Lead AgencyData collection company Equifax has selected Dentsu shop 360i to be i ...
