- Viacom Creates Integrated Marketing Unit
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Niels Schuurmans will head up a new Viacom unit, Viacom Velocity Creati ...
- Do You Have What It Takes To Be Yahoo's Next Ad Guru?
Mediapsssst, Richard Whitman - Sunday, January 19, 2014
Here's a list of ad pros one writer thinks might fit t ...
- WCG Names Cohen Managing Director, Tech Practice
Online Media Daily, Fern Siegel - Tuesday, December 17, 2013
Adam Cohen has joined WCG as managing director for its technology pract ...
- Campbell Soup Taps Former UM President For New Marketing Role
MAD, Steve McClellan - Friday, December 13, 2013
Yin Woon Rani, former North America President at UM, joins the packag ...
- TNT Debuts Twitter-TV Integration For 'Mob City'
Online Media Daily, Gavin O'Malley - Monday, December 2, 2013
Sweet on Twitter, the entertainment business continues to test the network ...
- NCM Helps Jeep Dream Big With Walter Mitty
Marketing Daily, Karl Greenberg - Tuesday, November 26, 2013
The campaign rides on a distribution network that travels far beyond t ...
- Are Blogger Moms 'Measuring' Up?
Engage:Moms, Stephanie Azzarone - Friday, November 22, 2013
We started working with mom bloggers nearly eight years ago, at ...
- Toyota Launches Teen Driving Campaign
Marketing Daily, Karl Greenberg - Wednesday, November 20, 2013
The campaign includes a new spot running on sites like Hulu a ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Progressive Strives To Keep 'Flo' Fresh
Marketing Daily, Tanya Gazdik - Tuesday, November 5, 2013
Progressive has adopted a strategy unlike any other in the insurance industr ...
- Integration, The Internet Of Things Myth
Around the Net in Search Marketing, Laurie Sullivan - Monday, October 21, 2013
Sarah Rotman Epps hit the nail on the head when she wro ...
- Land Rover Sets Off On 'Race The Sun'
Marketing Daily, Karl Greenberg - Tuesday, October 15, 2013
Land Rover this week rolls out its next adventure-focused campaign for t ...
- Comedy Central: Digital, Schmigital, It's All One Funny Place, as Platform Walls Go Away
Online Video Daily, P.J. Bednarski - Monday, October 14, 2013
David Bernath is the new EVP of programming and multiplatform strategy f ...
- General Mills Launches National Cereal Lovers Week
Marketing Daily, Karlene Lukovitz - Thursday, October 10, 2013
"Americans still love cereal, but the reality is that there are ...
- Visa Takes 'Football Fantasy' Campaign Mobile
Online Media Daily, Mark Walsh - Wednesday, October 9, 2013
As part of its #MyFootballFantasy campaign kicked off last month with t ...
- Land Rover Goes On Digital Adventures
Marketing Daily, Karl Greenberg - Monday, October 7, 2013
Land Rover is heading into the wild to promote its Range Rov ...
- Bravo's 'Top Chef' Signs 4 Major Integrated Sponsors
MediaDailyNews, Wayne Friedman - Tuesday, October 1, 2013
Bravo's big food show "Top Chef" has signed up four major on-scre ...
- DG MediaMind, Marin Partnership To Automate Data Integration
Online Media Daily, Laurie Sullivan - Friday, September 27, 2013
DG will announce this week an integration partnership with Marin Software allowi ...
- Flo Sits Out Progressive Brand Spot
Marketing Daily, Tanya Gazdik - Wednesday, September 25, 2013
Progressive has launched a new brand extension that's unlike anything consumers ha ...
- NuContext Creative Names Rola Exec Director, Integrated Marketing
MediaDailyNews, Fern Siegel - Tuesday, September 24, 2013
NuContext Creative, an entertainment marketing agency, has named Michael Rola executive direct ...
- The Real Fear Consumers Won't 'Like' Facebook Video Ads as Much as Investors and Advertisers Think They Will
VidBlog, P.J. Bednarski - Thursday, September 19, 2013
Facebook's new tool that will automatically play videos will a big sma ...
- Viggle Posts Uptick In Revenue, Advertisers
MediaDailyNews, Wayne Friedman - Tuesday, September 17, 2013
The TV loyalty app company Viggle posted improving revenue for its curre ...
- Green Mountain Taps Clarkson For Fair Trade Campaign
Marketing Daily, Karlene Lukovitz - Monday, September 16, 2013
The Grammy Award winner is sharing that experience through a travelogue (includi ...
- Holiday Inn Invites Guests To 'Change View'
Marketing Daily, Tanya Gazdik - Tuesday, August 20, 2013
IHG's Holiday Inn brand is launching a multimillion campaign with the the ...
- Eight O'Clock Coffee Ups Marketing For Brand Refresh
Marketing Daily, Karlene Lukovitz - Friday, August 16, 2013
The more than 150-year-old brand (launched in 1859) has introduced new packagin ...
- How To Organically Integrate Brands With Content
MAD, Juan Oubina - Friday, August 16, 2013
For the most part companies do a lousy job of integrating the ...
- Need For Integration Magnified When Reaching Affluents
Engage:Affluent, Frank Riolo - Wednesday, July 24, 2013
Purse strings and wallet depth are not the only things that separa ...
- Why Mobile Ads Must Not Stand Alone
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 24, 2013
Mobile advertising has been defined by companies like Adfonic and Jumptap, not ...
- 'Dumb Ways To Die' Is Charmingly Gruesome
Mad Blog, - Monday, June 24, 2013
It's hummable, shareable, and even snack-able, if you like cute, candy-colored animat ...
- Cramer-Krasselt's Smith Says Integrated Agency Model Has Runway
MediaDailyNews, David Goetzl - Friday, June 21, 2013
Cramer-Krasselt executive Lori Laurent Smith said integrated agency models are "the w ...