- Yes, There Is Such A Thing As Too Much Integration
Marketing Daily, Chris Vaughan - Friday, June 14, 2013
One of the chief concerns that marketers bring to strategic business consultan ...
- Ford Gets The 'Need' For Mustang
Marketing Daily, Karl Greenberg - Monday, June 10, 2013
Via a deal with DreamWorks Studios, Ford will launch an integrated campai ...
- Chevron And U.S. Open: Young Scientists Wanted
Marketing Daily, Karl Greenberg - Thursday, June 6, 2013
"We have a neat little deal," says Glenn Weckerlin, global director ...
- Volvo Uses Twitter Chat For Digital Focus Group
Marketing Daily, Karl Greenberg - Wednesday, May 29, 2013
Volvo is boosting the digital portion of its U.S. media spend ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Equifax Taps Dentsu's 360i As Lead Agency
MediaDailyNews, Steve McClellan - Wednesday, May 22, 2013
Data collection company Equifax has selected Dentsu shop 360i to be i ...
- Integrating Marketing Key, Yet Challenges Remain
MediaDailyNews, Steve McClellan - Monday, April 29, 2013
Integrated marketing communications is easier said than done -- and marketers fa ...
- Coke Targets Teens With Its First All-Digital Effort
Marketing Daily, Karlene Lukovitz - Tuesday, April 23, 2013
The initiative -- intended to be multi-year -- seeks to involve tee ...
- VIA Agency Wins Republic Wireless' Integrated Marketing Biz
MediaDailyNews, Steve McClellan - Wednesday, April 17, 2013
The VIA Agency has been selected to handle integrated marketing chores f ...
- Sprinklr Integrates 3 Chinese Social Nets
Online Media Daily, Fern Siegel - Tuesday, April 9, 2013
Sprinklr, a provider of social media management infrastructure, integrated the three leadi ...
- Boston Market Builds On Momentum With Ribs Rollout
Marketing Daily, Karlene Lukovitz - Monday, April 1, 2013
The new ribs introduction is being supported by an integrated campaign spanni ...
- Turner Inks Exclusive Ad/Marketing Deal WIth MillerCoors
MediaDailyNews, Wayne Friedman, Steve McClellan - Wednesday, March 20, 2013
MillerCoors brands will appear in many TBS and TNT series. Writers f ...
- New National NO MORE Campaign Deals With Abuse
Marketing Daily, Karl Greenberg - Wednesday, March 13, 2013
The new integrated campaign will comprise a TV, print, out-of-home, digital a ...
- Teva Travels Off The Beaten Path
Marketing Daily, Aaron Baar - Monday, March 4, 2013
The company's new global integrated marketing campaign, tagged "Unfollow," supports the laun ...
- Sprint Gets Title Sponsorship Of NASCAR Kickoff Event
Marketing Daily, Karl Greenberg - Monday, January 7, 2013
Sprint, in its 10th year as title sponsor of the NASCAR Spri ...
- American Red Cross Tells Emotional Stories
Marketing Daily, Tanya Gazdik - Thursday, December 13, 2012
The American Red Cross is launching a new "storytellers" campaign featuring unscript ...
- Fans Help Truvia Expand Dining Distribution
Marketing Daily, Karlene Lukovitz - Wednesday, December 12, 2012
The collaboration is enabling Truvia to reward early-adopter dining venues by featuri ...
- Wellmark Gets Ahead Of Curve
Marketing Daily, Tanya Gazdik - Monday, December 10, 2012
A new campaign for Wellmark Blue Cross Blue Shield talks directly ...
- Old Navy Goes Social With BuzzFeed
Marketing Daily, Karl Greenberg - Friday, December 7, 2012
Old Navy has gotten a lot of attention for its seasonal ...
- Lexus Cars Integrated Into Food Network Shows
MediaDailyNews, Wayne Friedman - Friday, December 7, 2012
Food Network has expanded its advertising relationship with automaker Lexus to ...
- Lenovo Named We Are Social Global AOR
Online Media Daily, Gavin O'Malley - Friday, December 7, 2012
Rounding out a strong year for We Are Social, Lenovo has nam ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Homeless Campaign Spotlights Kids
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
In 2011, there were 16,000 homeless children in New York City, a ...
- Lexus LS: Locales, Lifestyle, Looks, Lickety-Split Performance
Marketing Daily, Karl Greenberg - Monday, October 29, 2012
The new campaign for the 2013 Lexus touts performance, exotic locales a ...
- New Orleans' Visitor Spending Jumps 11%
Marketing Daily, Tanya Gazdik - Thursday, October 11, 2012
"As we plan our marketing approach for 2013, these first half ye ...
- Visit Florida Seeks New CEO, Preps Big Campaigns
Marketing Daily, Karl Greenberg - Friday, September 28, 2012
Visit Florida the state's official tourism marketing corporation is looking to fi ...
- New Volkswagen Campaign Focuses On Consumer Content
Raw, Karl Greenberg - Monday, September 17, 2012
Volkswagen of America is getting social and political -- which might ...
- Integrating Email, Social, And CRM
MarketingTools: CRM, Neil Rosen - Tuesday, September 11, 2012
Email marketing is most effective when content is sent in a time ...
- Lexus Launches Big Campaign For ES
Marketing Daily, Karl Greenberg - Wednesday, September 5, 2012
Lexus is launching a campaign, via El Segundo, Calif.-based Team One, ...
- Sprint: Sharing Is Not The Solution
Marketing Daily, Aaron Baar - Tuesday, September 4, 2012
The new campaign, created by Sprint and its Team Sprint agency (Digit ...