- IAC Buys About.com To Strengthen Publishing Cred
Online Media Daily, Laurie Sullivan - Tuesday, September 4, 2012
Ask.com plans to step up branding efforts for the newly acquired About.c ...
- Disney Goes Haute With Barneys This Holiday
Marketing Daily, Sarah Mahoney - Wednesday, August 29, 2012
For anyone who thinks Disney's Electrical Parade and haute couture could nev ...
- FirstBank Takes Over Denver
Marketing Daily, Tanya Gazdik - Friday, August 24, 2012
FirstBank has blanketed the city of Denver with a new takeover campai ...
- Annalect Taps Mirsky To Head Social Products
Online Media Daily, Steve McClellan - Friday, August 24, 2012
Annalect Group, the data and analytics division of Omnicom Media Group, h ...
- Axe Urges Men To 'Fear No Susan Glenn'
Marketing Daily, Tanya Gazdik - Friday, August 17, 2012
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode W ...
- Hooters: More Than Wings And Legs
Around the Net In Brand Marketing, Aaron Baar - Wednesday, August 1, 2012
Hooters is embarking on what it says is its first fully integrat ...
- Liberty Mutual Launches Campaign During Olympics
Marketing Daily, Tanya Gazdik - Friday, July 27, 2012
Liberty Mutual is launching a new campaign during the Olympics Summer Game ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Email Marketing Vendors Gaining Sophistication
Research Brief, Jack Loechner - Monday, July 16, 2012
Forrester's 37-criteria evaluation of email marketing vendors, in The Forrester Wave, identifi ...
- Get Ready For Retail 'Showrooming'
Marketing Daily, Aaron Baar - Thursday, July 12, 2012
According to a survey conducted by Capgemini of 16,000 shoppers around t ...
- WFA Offers Companies Procurement Tool
MediaDailyNews, Steve McClellan - Thursday, July 5, 2012
The World Federation of Advertisers (WFA) is offering companies a new benchmarki ...
- Mobile Marketing Adoption Slow But Sure
Research Brief, Jack Loechner - Tuesday, July 3, 2012
According to a new StrongMail survey conducted in conjunction with Zoomerang fr ...
- Thom Beers Taps Billings To VP, Integrated Marketing
MediaDailyNews, David Goetzl - Wednesday, June 27, 2012
Thom Beers' production outfit has tapped an executive to focus on integrati ...
- Jiffy Lube Tells Drivers 'Leave Worry Behind'
Marketing Daily, Tanya Gazdik - Thursday, June 21, 2012
Jiffy Lube is launching the first franchisee-funded national ad campaign in mo ...
- Arizona Launches Interactive Summer Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 20, 2012
The Arizona Office of Tourism is launching a summer ad campaign th ...
- Volvo Drives Strong 'Escape' Sponsorship
MediaDailyNews, David Goetzl - Wednesday, June 20, 2012
Volvo is hoping to emerge with a big brand lift after ...
- Huggies Enlists Mexican TV Star For Campaign
Marketing Daily, Tanya Gazdik - Tuesday, June 19, 2012
Huggies is targeting Hispanic parents with a campaign featuring Mexican TV personali ...
- Mindshare Launches New Integration Platform
Online Media Daily, Steve McClellan - Tuesday, June 19, 2012
Mindshare has launched a new strategic planning and integration platform designed ...
- Credit Card Direct Mail Hits 25-Month Low
Marketing Daily, Tanya Gazdik - Tuesday, June 12, 2012
The marketers for credit card issuers are tentative due to continued econom ...
- Duracell Signs Deal With NFL
MediaDailyNews, Karl Greenberg - Tuesday, June 12, 2012
Procter & Gamble's Duracell has signed a multiyear sponsorship with the Nation ...
- Top Marketers: Digital Integration Still A Struggle
Marketing Daily, Karlene Lukovitz - Wednesday, May 30, 2012
Just 9% of 200 global marketers surveyed by the CMO Council repo ...
- Jeep Hits The Deck For USA Hoops
Marketing Daily, Karl Greenberg - Wednesday, May 30, 2012
Jeep is using the sponsorship to tout its limited-edition version of t ...
- Nestle Waters' Resource Promises 'Electrolytenment'
Marketing Daily, Karlene Lukovitz - Saturday, May 19, 2012
Resource's core target audience is women 35 to 45, typically married a ...
- Mountain Dew In Big 'Dark Knight' Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, May 15, 2012
PepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campai ...
- A Formula For Happiness: Sustainable Integration
Marketing: Green, Brigid Milligan - Wednesday, May 16, 2012
There has been a paradigm shift and all signs are indicating th ...
- Mike's Launches Multimillion-Dollar Effort
Marketing Daily, Tanya Gazdik - Wednesday, May 9, 2012
"What I love about this partnership with LivingSocial is that it combin ...
- 'Race,' 'Big Bang' Top Product Integration Recalls
MediaDailyNews, David Goetzl - Thursday, April 19, 2012
Brand integrations on a pair of CBS series are widely resonating wi ...
- Ikea, Henkel, P&G Win Gold Shopper Marketing Effies
Marketing Daily, Tanya Gazdik - Wednesday, April 18, 2012
Ikea, Henkel, and Procter & Gamble are the top winners of t ...
- Emirates Airline Repositions Brand
Marketing Daily, Tanya Gazdik - Sunday, April 1, 2012
Emirates is launching a campaign aimed at evolving the airline from ...
- Resolution Social Launches, Optimizes Social Media Marketing
Online Media Daily, Steve McClellan - Monday, March 19, 2012
Prompted by technology platform partners and clients, as well as a marketpla ...