- Gen Alpha Stays Online: YouTube, Netflix Top List Of 'Coolest Brands'
Marketing Daily, Danielle Oster - Tuesday, September 23, 2025
Report by consultancy Beano Brains found the generation largely ditching toy bran ...
- Tootsie Roll Revives 'How Many Licks'
Marketing Daily - Top of the News, Tanya Gazdik - Monday, September 8, 2025
The updated commercial debuted on Sept. 8 and will run through Hallow ...
- Macy's Woos Cool Kids With Abercrombie Collab
Retail Insider, Sarah Mahoney - Wednesday, July 30, 2025
The back-to-school launch expands the retailer's push on national brands. ...
- Crayola Turns One Kid's Art Into a Creativity Chain Reaction
Marketing Daily, Sarah Mahoney - Wednesday, July 2, 2025
The brand keeps building on its "Stay Creative" positioning, inviting creators ...
- Generation Wild Connects Kids To The Outdoors
MAD, Fern Siegel - Thursday, May 22, 2025
The campaign, by Sukle, is getting children to plant flowers across Color ...
- California Bill Targets 'Sephora Kids'
Marketing Daily - Top of the News, Tanya Gazdik - Wednesday, March 26, 2025
The bill is in response to the trend of preteens buying make ...
- Mattel Apologizes After Printing Adult Website Link On Toy Packaging
Marketing Daily - Top of the News, Tanya Gazdik - Monday, November 11, 2024
"If you buy your little girl a 'Wicked' doll, whatever you ...
- An Open Letter To The Advertising Industrial Complex
MediaDailyNews, Tim Love - Wednesday, August 14, 2024
Recent reports of lobbying by social media platforms to thwart online child-safe ...
- Words Behind Strategies At Google, Meta To Protect Kids
Performance Marketing Insider, Laurie Sullivan - Thursday, August 8, 2024
A Google ad-targeting option came under fire when it was reported th ...
- Chick-fil-A Summer Camp Sparks Conversations About Child Labor
Marketing Daily - Top of the News, Tanya Gazdik - Sunday, June 16, 2024
Kids enrolled in the program will learn dining room host and custom ...
- Google Faces Calls For Investigation Into Children's Privacy
PolicyBlog, Wendy Davis - Thursday, August 17, 2023
A new Adalytics report is sparking calls for an investigation into YouTube ...
- Senate To Mark Up Teens Online Safety Bill
Digital News Daily, Wendy Davis - Friday, July 21, 2023
The Senate Commerce Committee is scheduled to mark up a controversial bi ...
- Barbie's Changing Dreamhouse Reflects Social, Economic Trends
Around the Net In Brand Marketing, Tanya Gazdik - Monday, July 3, 2023
When Barbie bought her first dreamhouse in 1962, it was difficult f ...
- How This Sloomoo Exec Is Embracing Her Power
Brand Insider: Behind The Scenes, Lisa Singer - Thursday, May 25, 2023
"They give some stats about women, people of color, diversity segments oft ...
- How Brands Can Find Metaverse Success On Roblox
Marketing Insider, Aaron Paquette - Sunday, February 19, 2023
One idea: Host virtual activities for "IRL" prizes. ...
- TikTok Ads Increasingly Driving Kids' Product Requests, Purchases
Digital News Daily, Karlene Lukovitz - Wednesday, January 18, 2023
YouTube still dominates, but TikTok's influence with kids is gaining both ...
- Court Urged To Revive Claims Against TikTok Over 'Blackout Challenge' Death
Digital News Daily, Wendy Davis - Monday, January 9, 2023
The mother of a 10-year-old girl who died after attempting the so-call ...
- Revised Web Safety Bill Still Tramples Free Speech, Opponents Say
Digital News Daily, Wendy Davis - Friday, December 16, 2022
The Kids Online Safety Act "still contains this glaring and unconstitutional fl ...
- Epic Games' New Account Types Invite Kids To Safely Join The Metaverse
Digital News Daily, Colin Kirkland - Friday, December 9, 2022
This week, Epic Games sought to make its platforms -- like t ...
- How Brands Can Find Metaverse Success On Roblox
Marketing Insider, Aaron Paquette - Wednesday, December 7, 2022
One idea: Host virtual activities for "IRL" prizes. ...
- Some Stores Running Low On Children's Pain Relievers
Around the Net In Brand Marketing, Tanya Gazdik - Friday, December 2, 2022
Consumers looking for over-the-counter items like Children's Tylenol might be finding spar ...
- NBCU Adapts 'The Tonight Show' For Peacock Kids' Version
TVBlog, Adam Buckman - Thursday, November 17, 2022
"The Kids Tonight Show" is produced at 30 Rock in Studio 6 ...
- Skittles Faces Lawsuits, Fentanyl Scare
Around the Net In Brand Marketing, Tanya Gazdik - Monday, October 24, 2022
Just in time for Halloween, Skittles is facing a variety of problem ...
- Pestering Kids And Families Under The Rule Of Co-Viewing: Ad, Media Influences Everywhere
TV Watch, Wayne Friedman - Thursday, October 20, 2022
A report by Precise TV and Giraffe Insights finds a majority ...
- Infant Formula Shortage Helps Open Shelf Space For Other Beverages
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, October 6, 2022
With that aisle "decimated," Nutritional Growth was able "to start building awarenes ...
- YouTube Shorts Monetization Could Be A 'Big Success,' Analyst Predicts
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 27, 2022
Google has built YouTube into the dominant player in the OTT vid ...
- 100% Digital Now, Hostess Brands Joins Children's Ad-Restriction Initiative
CPG Insider, Steve Ellwanger - Friday, May 6, 2022
Hostess Brands won't advertise to kids under 13, except for products th ...
- Instagram Still Promotes Accounts Linked To Eating Disorders, Group Says
Digital News Daily, Wendy Davis - Thursday, April 14, 2022
"Algorithms are profiling children and teens to serve them images, memes a ...
- Chamber Of Commerce Sides With YouTube In Battle Over Children's Privacy
Digital News Daily, Wendy Davis - Monday, March 7, 2022
The Chamber of Commerce is urging a court to rebuff parents' reque ...
- Toyota Aims To Spark Youth Designs For Future Cars
Marketing Daily, Tanya Gazdik - Monday, October 25, 2021
Countries submit their top nine winners to Japan as entries to t ...