- Yelp Unveils AI-Driven Search Ad Assistance
MediaDailyNews, Laurie Sullivan - Friday, April 24, 2026
Yelp wants to become an integrated tool for advertisers as well ...
- Google's Marvell Partnership Could Reduce 'Efficiency Tax'
Performance Marketing Insider, Laurie Sullivan - Monday, April 20, 2026
Whether it would lower costs for the entire industry by applying ...
- The Media-Buying Singularity Is Almost Here: Upfront 2031-32
Media 3.0, Joe Mandese - Thursday, April 9, 2026
It's been a year since I first began asking industry execs ...
- Why Simple Drives ChatGPT Ads Forward, Creativity Takes Backseat
Performance Marketing Insider, Laurie Sullivan - Friday, April 3, 2026
ChatGPT ads seem to favor clarity over creativity, which may mean ma ...
- Consumers Turn To AI For Advice, Less For Management
MediaDailyNews, Laurie Sullivan - Wednesday, April 1, 2026
A study that examined how people feel about asking a chatbot f ...
- Human Traffic Slows, Automation Grows 8 Times Faster
MediaDailyNews, Laurie Sullivan - Thursday, March 26, 2026
Automated online traffic from bots conducting agentic searches and purchases grew 23.5 ...
- OpenAI Hires Former Meta Ad Lead
Data & Programmatic Insider, Laurie Sullivan - Monday, March 23, 2026
OpenAI's hiring of ad veteran David Dugan as its VP/head of glob ...
- Agents Ran Entire Butler/Till Campaign, They Share Results
Performance Marketing Insider, Laurie Sullivan - Thursday, March 19, 2026
As industry conversation focuses on whether AI will actually run media buyin ...
- LinkedIn Uses New AI Models To Rebuild Feed Algorithm
MediaDailyNews, Colin Kirkland - Friday, March 13, 2026
The company's algorithmic rebuild relies on using AI that "better understands wh ...
- Google To Add AI Voice-Overs To Performance Max Video Ads
MediaDailyNews, Laurie Sullivan - Tuesday, March 10, 2026
Google will add AI-generated voice-over capabilities to Performance Max video ads usi ...
- Ad Tech On Target, Now U.S. Government Wants It
MediaDailyNews, Laurie Sullivan - Wednesday, March 4, 2026
AI model Gemini has been accused of coaching a man on h ...
- Why Finance Skepticism Haunts Marketing Projections
Performance Marketing Insider, Laurie Sullivan - Tuesday, March 3, 2026
Marketers and finance teams often face misunderstandings over money and performance, ev ...