- Moving B2B Leads From Download To Conversion
Around the Net in Email, Ray Schultz - Wednesday, August 28, 2019
Good work -- you’ve gotten the prospect to download your lead magne ...
- Leading The Pack: How Brands Drive Quality Leads
Email Insider, Ray Schultz - Tuesday, August 27, 2019
Email marketing is the second most-used lead-generation tactic, second only to soci ...
- PureB2B Launches Content Platform For B2B Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, August 20, 2019
The new service, PureContent, allows users to create content in multiple format ...
- Zillow Group's Customer Experience Machine: Using AI To Help Consumers Into A Home They Love
Show Daily, Nina Lentini - Tuesday, June 11, 2019
If there's one thing we learned from this morning's presentation from Zillow ...
- Transparency For Leads In Open Exchange Boosts Publisher Count Past 500
Search & Performance Marketing Daily, Laurie Sullivan - Monday, April 22, 2019
Open exchange PX provides marketers with insights about the leads they us ...
- Leadfeeder Raises EUR3.1 Million In Funding Round
Around the Net in Email, Ray Schultz - Tuesday, April 9, 2019
Leadfeeder, a B2B lead generation startup based in Helsinki, has raised €3 ...
- Integrate Acquires B2B Lead-Generation Firm Akkroo For $34 Million
Email Marketing Daily, Ray Schultz - Thursday, April 4, 2019
The purchase provides Integrate with an event-based lead-generation engine, the company s ...
- Integrate And Marketo Work To Streamline Lead Delivery
Email Marketing Daily, Ray Schultz - Monday, March 25, 2019
Clients can automate their lead processing, eliminating manual data entry, Integrate cla ...
- Former GroupM Chief Founds New Shop: C2Next Focuses On Search, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 11, 2019
Two industry veterans from WPP's search agency GroupM Next have formed ...
- Email Is Most-Used Lead-Gen Channel, But Not Seen As The Best, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, February 21, 2019
Paid search outperforms email in overall lead-generation performance, according to the Lea ...
- Digital Agency Raises OpenConnect's Profile
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The team is basically the entire marketing department for OpenConnect. It manag ...
- Medical Testing Device Lets Users Do The Selling
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
Offering a more in-depth look into the life of a diabetic, ...
- Living Spaces Capitalizes On Traffic From Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 22, 2019
Living Spaces' use of social sites and search data to drive traff ...
- The Face Of Lead Generation For Healthcare
Search & Performance Marketing Daily, Chris Byers - Wednesday, January 23, 2019
Patients are now true consumers of healthcare, shopping for the best pri ...
- Digital Air Strike Acquires Two Firms In Bid To Drive Auto Dealer Sales And Clicks
Email Marketing Daily, Ray Schultz - Thursday, January 17, 2019
Target Media Partners and Libra Systems have been purchased by Digital A ...
- Email Drives Both Lead Generation And Nurturing: Study
Email Marketing Daily, Ray Schultz - Monday, August 13, 2018
Email is first in nurturing, and a close second in lead generatio ...
- Sigstr Debuts Sales Engagement Monitoring Tool
Email Marketing Daily, Ray Schultz - Wednesday, August 8, 2018
Sigstr Pulse, a new product from Sigstr, helps firms measure employee engageme ...
- Clari And Marketo Team Up To Provide Sales And Marketing With Prospect Data
Email Marketing Daily, Ray Schultz - Wednesday, July 11, 2018
Clari and Marketo have formed a strategic partnership to unite sales a ...
- eRelevance Adds Prospecting Services, Moves Into Mortgage Vertical
Email Marketing Daily, Ray Schultz - Thursday, June 14, 2018
Aesthetic healthcare providers have a suite of new tools for handling le ...
- Follow That Lead: Email And The Challenges Of B2B Marketing
Email Insider, Ray Schultz - Thursday, May 10, 2018
Personalization is the most widely used tactic in lead nurturing. But fir ...
- DataFox Launches B2B Inbound Management Tool
Email Marketing Daily, Ray Schultz - Monday, April 30, 2018
DataFox's new feature is designed to help B2B firms synchronize their le ...
- New Lead-Gen Feature Generates Notifications And Emails
Around the Net in Email, Ray Schultz - Friday, April 13, 2018
Retailer Web Services has added a feature to its WebFronts Level ...
- Campaigner Debuts Product For Creating Personalized Landing Pages
Email Marketing Daily, Ray Schultz - Tuesday, March 6, 2018
A new feature from Campaigner allows email marketers to create personalized landi ...
- Automotive Engagement Data Shows Preference For Trucks, SUVs
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 31, 2018
Leads generated on automotive manufacturer websites rose 4% during Q4 2017 compar ...
- Spending Trends By Generation
Research Brief, Jack Loechner - Wednesday, December 27, 2017
This generation, defined by the Bureau of Labor Statistics as people bo ...
- Gift Cards Provide Multiple Rewards
Research Brief, Jack Loechner - Wednesday, November 29, 2017
According to the First Data study, "The Evolution of Branded Currency: 20 ...
- LinkedIn Advertisers Can Generate Leads From Sponsored InMail, Dynamic Ad Units
Digital News Daily, Laurie Sullivan - Tuesday, November 14, 2017
LinkedIn Marketing Solutions has created a way for businesses to solicit peop ...
- Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2017
Until brands can determine how to get people to type a websi ...
- Getting From Sales Lead To Response
Research Brief, Jack Loechner - Wednesday, June 14, 2017
Every sales leader wants to create a contact strategy that delivers t ...
- Mobile Ads: Pick Your Outcome, Not Your KPI
Mobile Marketing Daily, Jude O’Connor - Friday, May 12, 2017
Talk to brand advertisers about the possibilities of mobile advertising, and enj ...